Using sports marketing to engage with consumers (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Transforming the marketplace
The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....
Using IT in sales and marketing
The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...
Revitalising a valued character
Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result,...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Factors affecting organisational structure
The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...
Developing an effective organisational structure
Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture through innovative research and technology. Its purpose is 'bringing plant potential...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
Managing the supply chain for globally integrated products
Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Securicor and the private finance initiative
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Building a competitive advantage
A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Securing customers interests through mutual ownership
The changing market for building societies
Building societies have a long history of caring for their members. They encourage them to save and help them...
Delivering a business strategy
TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
Our business theory pages cover all the topics you need to know in business.
Investigating job roles
Organisations are structured in radically different ways ranging from relatively fixed structures with positions, rules, and established chains of communication to dynamic structures in...
Employee participation
Employee participation is the process whereby employees are involved in decision making processes, rather than simply acting on orders. Employee participation is part of...
The structure of a business
In the UK and most other countries, business is structured in such a way that most activity takes place within the private sector with...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Importance of SWOT analysis for parcel delivery companies
Every business will need to complete a SWOT analysis to ensure success, no matter what industry they reside in.
For those who are unsure,...
What is the Shopify Development Process
Shopify development is creating and modifying online stores on the Shopify platform. A well-known e-commerce platform called Shopify allows individuals and businesses to set...
Safety Management Tips Every Organization Should Practice
Many are the instances that employees have sued the organization due to accidents encountered in their workplaces. When determined by the court, most of...
5 Ways in which a business platform can help your business
A modern organization can not go without a business platform supporting its activities. A business platform organizes and centralizes all the tools and applications...
How Personalised Number Plates Can Help Grow Your Business
A custom number plate can be a great ego boost and makes it easier to identify your vehicle when you’re out, but it can...
5 steps to start a new business
Keep in mind, there are more than 28
million small scale businesses in the US alone. Whenever you think of starting
a new venture, there are...
Best ways to Dispose of your wastes
Waste disposal is the process of collecting, removing and recycling waste. Waste appears in various solid or liquid forms and can spread very quickly...
Energy optimization: why and how you should do it
For years, energy optimization has been viewed by many to be the best way of reducing energy costs. Recent research has been able to...
7 Qualities you should look for in construction accident lawyers
Navigating the aftermath of a construction accident can be one of the most difficult times of your life. Not only do you need to...
How to Raise Money to Expand Your Business
When owning or operating a business, one of the most important things to keep in mind is to constantly attempt to expand your business....
5 Things To Know Before Getting A Commercial Loan
The inability to hurdle financial challenges is one of the primary reasons that businesses shut down. Without proper cash flow management and with restricted...
Is a Merchant Cash Advance Right for Your Business?
It’s the norm for small businesses to routinely find themselves struggling to maintain efficient cash flow. SMEs generally operate with razor-thin margins and often...
How to Prepare Your Office for Post-Covid Reopening
Image by Juraj Varga from Pixabay
We’re all slowly adapting to the new normal. Unfortunately, COVID-19 is still on the loose and we can’t determine...
Top tips for managing your workforce in the field
Owning a business that requires field workers can be
stressful. You need to know that every worker is going to be out doing the jobs
they...
How Does a Digital Workplace Augment Employee Productivity?
Employees are an organization’s most vital resource. They connect you with your customers, ensure they are happy, and keep things flowing smoothly in the...
5 Social media trends to look out for in 2023
The popularity of social media increases year on year - and, with it, its current trends consistently develop too, meaning that you need to...
Customer satisfaction surveys for businesses are the most powerful tool that gets disregarded
Phone interviews, printed questionnaires,
house visits, and other forms of research instruments seem to be going extinct
nowadays. Modern technology has transformed the way market research...
Can you see who views your Facebook profile?
"Who viewed my Facebook profile?" has been one of the most asked questions of the past year. With the increasing number of applications that...
Students and taxes what do you need to know
Taxes play a big role in the life of Americans. Not paying fees is cruelly punished. Money-related crimes, loud processes, and convicted celebrities are...
Tips to make the most of your online class
Online learning can offer challenges, especially if you’re new to the platform. To start the new year successfully, here are a few steps to...
Why do you need an international health insurance while studying abroad
Let’s say you have applied for a degree program abroad and have been preparing to move after getting the acceptance letter. You get your...
How has the online casino industry evolved in the UK?
The gambling industry in the UK has grown tremendously over the years. At this point, gambling affects the UK economy significantly. This form of...
Slot Games with the highest RTP
It is funny when you look back to the primal beginnings of slot machines, mainly because they weren’t capable of paying out nearly as...
Shangri la online casinos and sports – the new word in the world of online casinos
Shangri La Online Casino is a new generation site that is suitable for players with different interests. Online casino slots, games with a live...
Half-life: Alyx Has Released Levitation, a New Game Mod
Does this imply that we will visit the renowned City-17 again soon? The answer is just below.
A future VR-compatible FPS mod called Half-Life: Alyx...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
The growth of online gaming enterprises over the last few years
The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...
How To Make Your Home Gym Look Professional
How To Make Your Home Gym Look Professional
Who says you can't make your home gym look a million bucks? In this article, we hear...
Marijuana and your working productivity. top 7 things to know
It isn’t uncommon for cannabis users to face
challenges when trying to get things done. Perhaps because it’s easier to get
distracted while under the influence....
Who will follow the US to legalization? Hash hotspots around the world
At a time when so many business sectors are facing unprecedented problems, the cannabis sector is one industry that is on an upward trajectory....
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
How to find reliable providers of payday loans
The most important aspect that you need to consider before applying for a loan should be the state of your credit score. Most traditional...
What to do if you have been made redundant
If you aren’t prepared, being made redundant can come as a shock, and it
can disrupt your entire life. Everyone relies on their job to...
Reasons to Check Online Reviews Before Buying a Product
Reviews form an integral part of the success or failure of any new product introduced in the online marketplace. Did you know 36% of...
Why you should look at Honda CRV 2020
Historically, Honda
typically refreshes its product at 3 - 4 years. In other words, the Honda CR-V
facelift is expected to release in 2019 or 2020. ...
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
Top hurricane safety tips
Hurricane is real. It’s coming. It can be devastating—especially if you are not prepared. In particular, those living in susceptible locations, the effects of...
Maintaining the exterior of your premises from manholes to parking lots
When it comes to the success of your business, you only have seven seconds to make a good first impression. Those precious seconds are vital to...
How Do You Prevent Mold After a Water Leak?
A water leak can be caused by several reasons but perhaps the most common one is a broken or damaged pipe. If not addressed...
6 Tips That Can Help Your Successfully Run Your Hotel
Do you want to learn how to better run your hotel? If so, then this blog post is for you. We will provide six...
How to stay productive on the commute
Whether you used to
commute to a coworking
space in London or work from a high rise in
Hong Kong, in recent months, the workforce of the world has...
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
Things we enjoy today that would have been too much 50 years ago
If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...
Following a cybercriminal’s trail with the help of WHOIS lookup
Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...
Why is a virtual data room imperative for your business?
Digital security is an integral part of every organization these days. However, there are still many companies that are targeted by hackers and criminals...
How Cloud Storage Services Can Organize Your Business
Despite outer appearances, do you struggle with organization in your business? Although it can be hard to quantify directly, organization is the foundation for...
Can I really make money with Bitcoin Cryptocurrency?
The simple answer is yes, however, like everything in life you have to make wise decisions of course. There is an element of risk...
Bitcoin is Likely Coming to Your Retirement Plan Sooner than Later
If you’re nearing your 62nd birthday, you probably don’t think a whole lot about the retirement portfolio you’ve been contributing to for years now....
Digital Securities – What Assets Can They Represent?
Investors of all types are looking at new ways to diversify their portfolios and extend their profit margins. Cryptocurrencies are of course one way...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
The powerful role of website design and development
Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...
Multi-vendor marketplace development: why is Magento the best choice for it?
A multi-vendor marketplace can become a powerful profit driver when constructed appropriately. The success of Amazon, eBay, and Etsy is solid evidence.
A multi-vendor platform...
A quick guide to selling an online course through a wordpress website
The web is filled with articles that talk about eLearning courses as a great way to earn some extra cash. Thanks to technologies like...