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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating and launching a new product range
When consumers decide to buy something, they not only want to know what they are buying, they also want to be confident of having...
The effectiveness of an advertising campaign
Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Factors affecting organisational structure
The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...
Training and development as a strategy for growth
Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Operating an effective Safety, Health and Environmental Policy
Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Strategically repositioning a business
When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Balancing a fine line in an environment of change
Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating shared value in the supply chain
Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...
Maintaining the competitiveness of a global brand
Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...
Business activities and care for the environment
Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...
Our business theory pages cover all the topics you need to know in business.
Types of organisation
The main types of business organisation in the private sector are illustrated in the chart below:
Criteria For Judging The Success Of Business
Businesses come in...
Information gathering and interpretation
Information gathering and interpretation is a key business process. Information consists of organised facts and figures that have meaning within the context that the...
Trade unions
Trade unions are organisations formed, financed and run by their members in their own interests, and several have existed for over a hundred years....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to increase revenue with your website
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Businesses of all shapes and sizes are flocking the booming online frontier. They seek to establish a strong online presence, delight target customers and...
Marketing 101: Top Tips to Increase your E-Commerce Sales
One of the fastest-growing and most profitable industries of the past few years has been e-commerce. It’s a market that is worth billions of...
Helping you to stay mobile while you track all your parcel
Gone are the days when you used to send a
parcel to another person and start praying for its arrival. You can call it
darkness age,...
How to Wisely Spend Money as a Business Owner
It is rewarding to be in a higher position but equally challenging because you have to make the toughest decisions for your business. There’s...
The importance of digital transformation in SMEs and what advantages it brings
The digital transformation in the company is already a fact. This process is not only the responsibility of users but also modifies the work...
The most profitable businesses for sale can be found online
In the digital era, the online environment offers us unlimited resources. By using devices connected to the internet, we can communicate, buy things, look...
5 best business ideas for startup in New York city
It is agreeable that to be your own boss is the most
thrilling and appealing lifestyle. Especially when you are living in the most
happening city...
Where is the best place to create a startup in Europe
There are many startup hubs located across the world from Silicon Valley to Tokyo, and they keep growing in number. But there are many...
How to make your brand more sustainable
Recent marketing research has shown that many customers today are willing to spend more money for a lower environmental impact. This statement reflects a...
Only have one payment option consider the perks of implementing more
Even the smallest business endeavour needs to have multiple payment options to grow and be able to service a larger crowd. Only providing one...
Is It Worth Paying For Stock Pick Newsletters?
When considering whether it is worth paying for stock pick recommendations, you need to consider the alternative.
Do you have the time to analyze potential...
7 Ways To Bring Office Expenses Under Control
There are many office expenses that the modern working environment requires to function at an optimum level. However, some of these business expenses are...
Carve out a career in digital analytics
In today’s day and age, data analytics is a hot topic. Businesses are tossing the word around as if the keys to success...
How to improve employee retention and engagement
As a business, your employees are crucial to your success. If they’re satisfied, they’ll be much more productive, more loyal to the company and...
10 Reasons to consider a career in finance
We all know that a career in finance can be highly lucrative, but there are also a number of other benefits that outweigh the...
Starting Up Online Affiliate Businesses Without a Budget
Creating something out of nothing - that’s the goal for lots of people who would dearly like to work on and achieve something whilst...
Is email marketing dead statistics for 2019
There’s a saying in marketing circles about the money being in the list and all. With the advent of social media, more options for...
Why Your Business Needs SEO Yesterday
It doesn't seem so long ago that the word SEO (search engine optimisation) was unheard of.
Fast forward a few years to today, and SEO...
Why Case Study Videos Will Always Beat Written Case Studies
Persuasive, memorable, and story-driven case studies are a great way to turn curious prospects into happy customers. Case studies can take a range of...
The Internet And School: Benefits Of The Internet To The Education System
The internet is without a doubt the most useful technology of modern times. It has revolutionized our day-to-day activities as well as our professional...
Writing tips on assignment narrative essay
Actually narrative essays are on the list of basic essays and students exactly have to be familiar with some these are hardest to write...
The NFL Business Model: Betting Equals Ratings
The NFL is the nation’s most popular game and its global appeal continues to flourish. The term, “football widow” was coined specifically for the...
Want To Start A Business In The Bingo Industry? Here Are Some Helpful Tips
Many people would like to start their own business, but they don’t know where to begin. Starting a bingo company is an option that...
How To Start Online Casino Business In 2022
Nowadays online casinos are booming. They are fast becoming a hot spot. A lot of people are now interested in starting their own casino...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
Choosing The Best Controller For Your Gaming Life
In spite of enthralling narratives, conniving characters, and aesthetically pleasing graphics to die for, the substantive enjoyability of a video game lies within the...
Never do this on dating sites
Time goes faster than we have time to keep up with. For example, did you know that the first modern-style dating site will soon...
Prop 65 Certification Demystified: The Ultimate Guide to Complying with California’s Safety Standards
Prop 65 compliance has become an increasingly important issue for businesses operating in California. The Safe Drinking Water and Toxic Enforcement Act, commonly known...
Why the NatureLeaf CBD oil range is the best
There are a lot of things that you need to think about when you’re buying CBD oil. First of all, you need to consider...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
Why Is Traditional Banking In Finland Losing Its Vigor
Traditional banking methods in Finland are gradually losing vigor, and this can be attributed to many reasons. Interestingly, one of the most significant reasons...
4 Things to Know Before Sending Money Abroad
Some providers specialize in transferring and sending money in different currencies. The companies mainly advertise their services with their exchange rates. They should be...
Proactive planning three vital retirement tips for busy business owners
Many Americans are adjusting to the idea of "going it alone" when it comes to retirement savings, as traditional programs like pensions are rolled...
Top 5 EV Charging Companies in the UK
Electric vehicles are becoming the go-to choice in cars for many residents in the UK. There are many incentives to purchase electric cars, and...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
A Guide to Windows Replacement
What to Know About Windows Replacement
Since windows replacement is not something most homeowners often do, it might be a challenging task when the thought...
Can Landlords Beat the Taxman by Setting Up a Limited Company?
Actually ‘beating’ the taxman outright is not something anyone can realistically do, at least not in the legal sense.
But there are effective ways to...
The Mortgage Genie Business Case Study
Launched in 2016 by Matt Stevens, The Mortgage Genie has since become one of the leading mortgage advisory services in the UK. It was...
Get the best marine binoculars for a splendid day on water top marine binoculars
The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...
How technology makes travel safer and easier
An unprecedented number of people is
constantly on the move, and the figures are going to keep increasing regularly.
We all travel locally and overseas for...
Planning to go oversea to work? Here’s what you need to prepare.
If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
How technology has made businesses more efficient
Technology has come a long way and still has a long way to go in many respects. It has revolutionised the lives of people...
How To Leverage In Store Digital Solutions For Your Business
Technology has shaped contemporary society for the better. Business is no exception as it has evolved to adapt to the winds of technological change....
The Encryption Debate and its Potential Effects on Business
At the heart of the encryption debate lies the question of privacy and security, as both individuals and companies are secured by encryption technologies....
Top 3 Best Cybersecurity Companies of 2020
Cybersecurity is one of the hottest areas of the Information Technology sector. There are thousands of reputable cyber security companies working in this Billion...
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
5 most popular Cryptocurrencies in 2019
Did you know that there are literally
thousands of cryptocurrencies out there right now? Not all of them are worth
paying attention to however, and a...
Blockchain spreads rapidly
You may have heard about blockchain and might have wondered what it is and how exactly it works. An interesting fact is, five out...
How to use bitcoin as a payment option?
It was only a few decades ago that the idea of buying goods and services with digital currency was unheard of. We've come a...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...
Ground up website design top tips to include in 2019
There are several tips to take into account if you are hoping to build a website from scratch. Much like constructing a house, a...
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...