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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Meeting customer needs – young savers
This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...
Using IT in sales and marketing
The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...
Developing a marketing plan
The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...
The recruitment, selection and training of people at Arcadia
In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Recruitment and selection in the energy industry
Businesses need to recruit and select the best people. This helps them achieve their aims and objectives. This is particularly relevant in the fast-moving...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Staying ahead embracing new technologies in a new digital world
Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Developing a stronger customer focus
Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...
Entrepreneurship in engineering
In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play in transforming our lives. Engineering is the...
The natural 1st choice dairy company
Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...
Responding positively to a changing environment
When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
Bringing an innovative product to market
Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...
Our business theory pages cover all the topics you need to know in business.
International issues
The international environment is very important today. Globalisation, the process whereby businesses develop worldwide brands and products which they supply across the world, and...
Chain of production
The chain of production consists of the various stages involved in the production of a particular product.
The chain of production for furniture may include...
Organisational structures
Organisations have a formal structure which is the way that the organisation is organised by those with responsibility for managing the organisation. They create...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Want to reduce eCommerce customer churn start with customer service
In ecommerce, a lost sale is more than lost revenue. It actually represents a missed opportunity to retain a customer over the course of...
How to understand the eCommerce audience
The target audience is a group of people who are existing and potential consumers of the goods. As a rule, they are united by...
Choose an Envelope that Suits Your Purpose
In the early days, letters were the only means of long-distance communication. Sealed in an envelope it would take days for it to reach...
5 Ways Small Businesses Can Benefit From Offshore Web Hosting
Starting your own website is no easy feat. Aside from figuring out your content, audience, and goal, you also need to choose a hosting...
Creating gig tips on how to begin your short-term or freelance business
Whether you’re looking for a little extra cash on the side or want to change the course of your career, now is a good...
Why the UK’s second city is a great place to start a business in 2020
When it comes to starting a business, the city that is often overlooked is Birmingham, which is constantly surprising. The UK’s second city was...
How to Register Your Trademark Internationally
You’ve registered your trademark in the United States and have enjoyed the benefit of national protection for your brand. Now you want to take...
Business ethics and how it work
Business Ethics among Academic Writers: What? When? How?
As an academic writer, you may sometimes encounter moral dilemmas. It can be difficult to decide the...
Going green with sustainable shredding
How to reduce your business’s carbon footprint.
Many organisations have a focus on helping to balance the financial needs of their business with the pressing...
3 Things to do if your business is running at a loss
It's very unfortunate to see a business running at a loss but running a business sometimes means facing difficult situations and finding solutions.
From an...
Remittances the UK vs. the rest of Europe
The current economic climate in Europe is in flux with
profound changes such as Brexit. Remittance flows from the UK are being affected
by an environment...
How share trading can be a lucrative business strategy
When
orchestrating your business strategy, it goes without saying that it can be
overwhelming trying to figure out how to start to begin with, much less
fine-tune...
How to improve employee retention and engagement
As a business, your employees are crucial to your success. If they’re satisfied, they’ll be much more productive, more loyal to the company and...
Ethical guidelines for effective staff performance management
Staff performance management is a structured approach that focuses on enhancing the efficiency and productivity of employees within an organisation. Within this framework, ethical...
Understanding Consumer Behavior: The Psychology of Reward Systems
In the world of business, understanding consumer behaviour is more than just an advantage it's a necessity. One fascinating aspect of consumer behaviour is...
What New Businesses Should Do About Digital Marketing
Do you have a new business or brand and are struggling to get people to notice you or get your products out the door?...
What is a sales funnel?
The Sales funnel is one of the most important aspects of any business, yet they are often misunderstood. A sales funnel is simply a...
How To Make First Impression Positive On Customers?
The First Impression is the last. And the quote "You only have one chance to make a first impression" turns out to be true...
What are research paper topics popular in Canada
Considering the history of the land, Canadians respect both their heritage and the innovative ideas that are challenged by the world’s top universities.
As...
Why Gamification is a Must for E-Learning
Humans are, by nature, creatures that avoid anything that seems boring. So it's no surprise that when it comes to learning, we often shy...
Expert Tips for Writing a Supplemental Essay
While a Coalition or Common Application essay is often a mandatory requirement in every college application, certain schools require candidates to submit supplemental essays...
The Rapid Expansion of the Online/Mobile Gambling Industry
Since the birth of mobile gambling, with Pub Fruity storming the UK in 2004 and Playtech’s first venture into the casino industry in 2005,...
Do I need a casino license to start a casino in the UK?
Is a casino license required to open a casino in the United Kingdom?
The United Kingdom's gaming legislation fosters and rewards entrepreneurs like Grosvenor Casinos....
Next Best CSGO Comparison Site Launched
CSGO Gambling has become a popular industry within the CSGO commu§nity, with comparison sites comparing all the sites that offer csgo gambling currently available...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
The growth of online gaming enterprises over the last few years
The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...
The future of our health system and our aging population
Though people are living longer, it also means that there’s now a greater strain on the health system alongside population increases too. More beds...
What is Snus and how does it work?
Snus is a Swedish smokeless tobacco product that is growing in popularity in the USA, the world needs to be ready for this next...
The benefits of workplace wellness programmes
Did you
know that sometimes it can be better to stay in your current role, rather than
quitting to look for a new job? Research suggests...
EPL Champions Land Sponsorship Deal with OKX
Despite the current fragile state of the crypto market, big moves are still being made in the industry. Lately, there has been a lot...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
5 Ways to Wear a Bathing Suit With Confidence
It's time for the swimsuit season, pool parties, and warm weather. There is never a better time to feel fantastic and look amazing. Many...
Reasons Life Insurance Won’t Pay Out: life insurance payout alcohol-related death
When it comes to life insurance, it is crucial to be aware of the potential reasons for denied claims. Discovering that a life insurance...
Important facts that you must know about Universal Credit
Universal Credit is one of the support systems started by the UK government. It is aimed at replacing six benefits and clubbing them into...
Why are Swedes loaning more and more money each year
Here in Sweden, most people often think about a loan when it comes to purchasing a home. A mortgage is a big loan that...
Why Financing a Car is Probably a Bad Idea?
Purchasing a car is not a minor investment as it needs a lot of money to have a new car. People having plentiful money...
Get cheaper business car insurance
There are a lot of different ways to reduce the amount of money that you have to pay for car insurance. The tips and...
Protecting your business what to do following a crash in the company car
Many employers, business owners, and employees drive a company vehicle to complete their daily work and to serve customers better. Unfortunately, accidents happen, even...
How to choose the right floor matting solution for your business
Choosing the right floor matting for your business might not be at the top of your agenda, but there are a host of health...
What are the most important things you should know before buying a property in Dubai?
If you want to move to Dubai, it makes sense to find out what it's like to live here. In our article, we have...
What Industries Have Proven To Be the Best Real Estate Investments So Far?
Real estate investment has long been recognized as a reliable and profitable wealth-building strategy. Real estate has attracted global investors as an asset class...
London’s top 5 tourist spots you don’t want to miss
Famous for its red buses, black taxis and ever-looming grey skies, London is one of those cities that always offers something different to do,...
7 helpful tips to provide an excellent experience for your hotel guests
Hotel owners and managers---did you know that improving your customer experience for your guests could save you both valuable time and money? Excellent guest...
How to keep your engagement rings safe while traveling
Your engagement ring is a priceless symbol
of your commitment to a future with your significant other. Keeping your
engagement ring safe while traveling is top...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top Tech Tips For Your Home And Your Business
Tech needn’t drain resources today with some savvy moves. This guide shares battle-tested tactics to control costs without compromising connectivity or performance. Whether at...
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
How fintech business models might disrupt the traditional wealth management
Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...
How To Choose A Software Development Methodology For Your Next Project
There are several important steps to help choose a custom software development methodology for your next programming project. The selected programming model can make...
Learn about the 5 most common causes of data loss
Data loss is a common problem for everyone. Around 96 percent of companies that experience data loss fail to recover them. Individuals like us...
Helpful security tips to be mindful of while working remotely abroad
The world is open again; people are free to travel to many of their favorite destinations. Professionals started to work remotely, pursuing their work...
Easiest Crypto Bot to Use
Did you know that automated trading has been in existence since 1949? You shouldn’t struggle to make manual trades when you can automate everything...
Can Cryptocurrencies be used in business?
Credits:
Fintechzoo.com. available on Internet: (online, 01/16/2020)
Modern
technology allows us to pay without having money physically with us. However,
all processes are managed by banks and often...
Launching your ICO 5 useful tips
ICOs, or Initial Coin Offerings, have proven themselves to be quite a revolutionary method for start-ups to raise funds for their cryptocurrency projects. Not...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
Best European Web Development Companies
The Eastern European software outsourcing market is one of the most promising in the world. According to Eurostat, there are 1.7M tech experts who...
Top tips for working with website designers in the UK
The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...
Multi-vendor marketplace development: why is Magento the best choice for it?
A multi-vendor marketplace can become a powerful profit driver when constructed appropriately. The success of Amazon, eBay, and Etsy is solid evidence.
A multi-vendor platform...