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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
New products from market research
The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....
Reshaping a well known brand
Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...
Changing the views of business
Businesses both shape and respond to changes in the competitive environment. In the early 1980s, the impact of information technology was changing the nature...
Developing skills in a large organisation through training and development
National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....
Increasing employee engagement through HRM
Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...
Developing a career path in retail
‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Securicor and the private finance initiative
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Creating a European branded business
This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...
Using aims and objectives to create a business strategy
When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Building community partnerships
In recent years, there has been a profound change in the financial services industry, with increasing competition coming from companies not normally associated with...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
Our business theory pages cover all the topics you need to know in business.
Marketing techniques
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...
Improving productivity
Productivity is the efficiency with which a firm converts inputs into outputs. Since staff represent the largest cost for many firms, labour productivity has...
Types of customer
Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
4 Common Examples of Work Accidents in the UK
We spend at least a third of our life at work (or working, if you are self-employed or work remotely), so it’s only natural...
How to Optimize Your Daily Business Operations for Efficiency
Today in the world you can come across a plethora of companies that have more than 10 000 employees. Does this sound too much?...
IT Consulting: M&A Deals & M&A Multiples in Europe 2023
The IT industry is complex and operates in a rapidly growing digital landscape, which results in higher valuation multiples compared to other businesses. To...
Owning Your Own Business in 2022: 5 Factors to Consider
With the advancements of the digital age, E-commerce, and accessible business entities, now is the best time to establish a self-owned business. Small business...
Businesses that work great on a subscription model
Some entrepreneurs like the idea of selling something once and then seeking new clients, while others like the idea of securing a client for...
Factoring for managing your business a quick start miniguide for busy entrepreneurs
Every small business owner recognizes the importance of cash flow to keep the business going. However, a busy entrepreneur doesn't always have the time...
5 Language Services That Will Boost Your Business in 2023
As a business owner, you're always looking for ways to stay ahead of the competition. And with the ever-changing landscape of global business, it's...
A proper way to start a business in Dubai
In recent years, Dubai has started to show its economic stability to the international market.
Due to this Dubai has started to attract the eye...
Why Russia is the country to watch when it comes to oil prices
The price of oil is pretty important on the financial markets, and can have profound effects on whole economies, as well as being of...
9 Types Of Businesses That Need Specialist Insurance
From a dentist who was kicked out of a window by a sedated patient to a shop owner who had their window smashed in...
Forex Factory: What It Means and How Is It Beneficial For You?
Fair Company Inc.’s most successful venture, Forex Factory has turned out to be a sophisticated trading platform for seasoned and budding traders alike. While...
Timothy Sykes scam or not a scam
Tim is a 38 year old trading and business expert. He was born and raised in Orange, New Haven. His trading career started when...
How to maintain security when employees work from home?
Security breaches are undoubtedly the biggest concern faced by companies transitioning into the remote work culture. According to reports, close to 43 percent of...
Employee Retention And How Health And Safety Plays A Role
Retaining high-level and highly productive employees is a must for any successful business. It can directly impact how successful your business is and your...
How to succeed in a job interview: things to do before the interview
Interviews are tough going and succeeding in them can be something that is down to the smallest of matters. Here are some tips to...
How Promotional Products Can Help Build Long-Term Customers
As a business owner, it’s vital that you look for ways and means to build long-term relationships with your customers. Your customers are the...
Rebranding a Business Identity, Increasing Companies’ Competitiveness
One day, your business identity will become outdated. Recognizing when this is the case may appear challenging. But throughout a firm's life, many situations...
9 Reasons Why SEO Is Vital To Businesses
It takes a lot to establish a business and maintain some success. Dozens of components have to come together for everything to work; if...
Tips to make the most of your online class
Online learning can offer challenges, especially if you’re new to the platform. To start the new year successfully, here are a few steps to...
7 Tips on Choosing Your Tech Major
The Tech industry has many different opportunities. Graduates can work in software companies, create their own projects or help corporations manage their businesses. With...
Notifications and Steps Related to IBPS Clerk 2020 Exam Results
The Institute of Banking Personnel Selection (IBPS) conducts a recruitment drive to select the best candidates for clerical positions in different banks. The official...
What makes the casino industries work the underlying principle
The casino industry is
without a doubt one of the most fascinating industries out there, thanks to its
symbolism of opulence and glitz and glamour.
One needs...
Overview: The Sites Having Most Free Spins in the UK
One of the few aspects that set casinos apart is their generosity towards players. This can be seen in several ways, ranging from welcome...
Making a business of sports betting
More and more punters are now turning to sports betting as a means of business and their day to day job. This comes with...
The indispensable microtransactions in free to play video games
Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...
Business Insights from Traditional Card Games
In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
Balancing your side gig with sobriety to stay healthy and happy
A side gig is a good way to supplement your income during recovery and make ends meet while you look for new work. However,...
Can Delta-8 Hemp Flower Heal Your Dry And Itchy Skin?
Hemp is being used in different products ranging from edible gummies to body creams for medical purposes. The plant that once law used to...
How to renew your driving licence in UAE during COVID-19
Due to the ongoing pandemic, the world is at a stand still. Businesses are closed, the roads are less busy, and people all over...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
How to Plan a Cost-Effective Wedding
Did you know that the average cost for a wedding in the United Kingdom is about £20,493?
For that amount, you could buy yourself a...
Hallmarks and carats: how to recognize the purity of gold and silver
Anyone who deals with
the subject of precious metals cannot avoid the terms hallmark and carat. These
usually indicate the fineness of gold or silver and...
7 necessary qualities when choosing a good lawyer
If you are in trouble with the law, then you should retain the services of a lawyer. You need such help immediately. Being arrested...
Masternaut Business Case Study
Masternaut is a vehicle fleet management solutions company that specialises in fleet management, specifically for electric vehicles. They were founded in 1996 by Serge...
Top Methods of Vehicle Security
Your vehicle, whether that is a car, van, motorcycle, HGV or motorhome, will probably be the second most expensive purchase you make after your...
3 killer tips to get a good second chance auto loan
Sometimes goodluck is necessary to get a second chance. The ongoing financial downturn has forced loan providers to be more careful,and even people with...
What to Look For in a Conveyancing Agreement
A conveyancing agreement, also known as a conveyance deed, is a legal document containing all the things involved in a transaction between a property’s...
5 Things You Should Know Before Buying a House in Europe
Navigating the complex world of real estate can be a daunting task, especially when you plan to buy a property outside of your home...
THE FUTURE OF BRICKS
In the ever-evolving world of construction, one element that has withstood all the tests of the time-bricks. Bricks have been a cornerstone of architecture...
Tips for Choosing a Luxury Airport Transfer
In case you have a business trip you will not want to miss to reach at a meeting right on time. It can be...
The best cooler for camping
Summer days are best enjoyed outdoors. It is the perfect time to go to the beach, fish, camp, barbecue and all kinds of other...
Does Montenegro Allow Dual Citizenship?
In general, Montenegrin legislation does not prohibit dual citizenship. However, for some categories of foreigners, this small Balkan country makes an exception.
Montenegro, with a...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How doing business is changing in the digital age
The digital age of
business carries possibilities, opportunities and challenges that promise to transform
everything about how, why and when humans work. All the technologies being
produced,...
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
How to Future Proof Your Enterprise with Digital Transformation
Embracing the latest technologies and methodologies is key for improved business operations and end-user value. It can help your business evolve and develop on...
What are the Benefits of Online Platforms
2020 was a challenging year for most businesses. Extended lockdowns, depressed salaries and widespread uncertainty made for a jittery public that was not eager...
VPN for your business
The European Union has recently adopted a new data protection regulation – General Data Protection Regulation (GDPR). This piece of news was discussed in...
How AI will affect future businesses in a variety of industries
Numerous businesses have been taking up AI (artificial intelligence) technology for attempting to lessen operational costs, increase revenue, augment customer experience, and intensify efficiency....
Buy Bitcoin With a Credit Card
Back in the day, gold and paper bills were traded to pay for services, but as the barter system’s inconsistency started rising, fiat money...
Cryptocurrency For Change: Why We Need More Women On The Blockchain
Why We Need More Women On The Blockchain. Though grotesque, it is a hard fact that women in Cryptocurrency trading are underrepresented.
According to a...
Best Bitcoin Casino Sites in the UK. 10 Crypto Sites
Crypto gambling is popular among many gamblers in the UK. Crypto casinos allow punters to wager and win Bitcoins in their crypto casino.
Although there...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...