Creating a European branded business (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
How a brand promise drives change in a multinational organisation
Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...
Developing a competitive edge
Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...
The Marketing Mix in the food industry
McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip...
Releasing the talents of employees
This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...
The recruitment, selection and training of people at Arcadia
In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....
Recruitment and selection in the energy industry
Businesses need to recruit and select the best people. This helps them achieve their aims and objectives. This is particularly relevant in the fast-moving...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Continuous improvement as a business strategy
The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
Securicor and the private finance initiative
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
The natural 1st choice dairy company
Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating a supportive business environment for SMEs
In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
Our business theory pages cover all the topics you need to know in business.
Employment legislation
Over time a body of law or legislation has developed governing employer/employee relations and the rights of employees and employers in the workplace.
The Employment...
External organisations
Businesses come into contact with a range of external organisations, including:
Competitors
Suppliers of services e.g. transport and communications suppliers
Providers of assistance e.g. advisory bodies such...
Recruitment selection and training
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Catalogue Management Systems: How To Know Which Is Appropriate For Your Business?
When you are determined to sell your products and items quickly and effectively, you need to carry the up-to-date product information beside you. In...
Moving offices: how to manage your move
There comes a
time in many businesses' lifespans when, if they’re lucky enough, they’re able
to expand and make the move to a larger, more accommodating...
Mid south supply your one stop welding supply stop
Whether you are a new or dedicated hobby welder, or welding is something you do to earn a living, there’s no escaping the fact...
How to Start and Grow a Real Estate Business in 2022
There is no doubt that the real estate market can be very profitable. Starting and growing any type of business in this industry has...
Superhero startups or business for the good of humanity
This year, economists have concluded that there has been a generational change in business. New startups only start thinking about money when they suddenly...
Build a scalable online consulting business
You’ve put in your cubicle time. You’ve worked hard.
And it’s paid off: you’re an expert! What’s your reward?
For many, it’s just knowing they’re good...
Why I need the best lawyers for offshore injuries in Houston
The maritime job can be dangerous and accidents are quite common. The aftermath of an offshore accident can be confusing, leaving you traumatized. These...
Chamber of Commerce UK: Supporting British Businesses Since 1908
The Chamber of Commerce UK is the largest business network in the UK, representing over 750,000 businesses of all sizes, from sole traders to...
Kroger is providing hope and a chance to secure the future
The whole world is fighting the pandemic and trying to secure its future in order to survive the pandemic. A high downfall in the...
Will old school remittance companies like western union be ruled out by cheaper alternatives?
WU has been on the market for more than 150 years. They’ve transferred cash physically from one place to another, witnessed the creation of...
Valyuz Review – What Does this Business Debit Card Provider Offer?
Valyuz is a renowned financial management company that aims to create new ways for people everywhere to handle their money. They go beyond just...
Forex trading indicators best ones for making profits
If you start exploring forex trading, you will find out that there are plenty of forex indicators to use. Sometimes it can be very...
How to study for the bar exam
The bar exam has a reputation for being one of the most difficult exams that someone can take. After all the work you’ve put...
The benefits of providing staff uniforms in the workplace
Wearing uniforms in the workplace is still a relevant thing to do no matter what emerging trend there is. It has cultivated a positive...
How to Improve The Workers’ Compensation Claim Process
Workers' compensation is a system that provides benefits to workers who are injured or who contract an illness at work. The program is usually...
How To Create Loyal Customers For Your Business
Customers are critical to the growth and survival of a business, but it is costly to keep on generating new ones since you have...
The 5 most important SEO tips for startups
As we all know that when new businesses need more people to be supporting them, they can go to any extent of marketing, but...
Why on page SEO is so important
Google is the world’s most popular search engine, so it makes sense to get your website pages to rank high on the Google. There...
Navigating the Business Jungle: How Students Approach and Learn from Real-World Case Studies
Learning about business while in college is one of the most progressive steps you can take. It helps you to start your own or...
Reasons why you should study business in college
If you do not already have a college degree, now is the time to start thinking of getting one. Even if you already have...
Finding a perfect balance: How to study and travel
Some may argue, but traveling is a synonym to freedom. It opens our hearts and minds, broadens views, teaches valuable lessons, brings the most...
How Big Data Analytics Is Changing The Sports Industry
Big data analytics is changing the sports industry in a big way and the change, which has been extremely noticeable, has managed to provide...
5 Things You Didn’t Know That Can Affect Your Gambling
No matter if you are gambling purely for fun or if it is more of a hobby for you, you should know that there...
Pay Attention to These Things When Selecting Bonuses at Online Casinos
Online gambling is witnessing tremendous growth in the last few years. More and more players are joining this digital platform to enjoy real money...
Choosing The Best Controller For Your Gaming Life
In spite of enthralling narratives, conniving characters, and aesthetically pleasing graphics to die for, the substantive enjoyability of a video game lies within the...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
Feeling lonely start meeting people right away with the best video chat sites
Our
modern lifestyle has resulted in many lonely people in the developed world. All
we do is work, work, and work. We come home to rest...
Types of Stem Cells Used in Autism Treatment
Autism Spectrum Disorders (ASD) are a group of psychological conditions in which the patient has difficulty communicating and socializing, has repetitive behaviours or actions,...
Getting the positive effects of stretching
Generally, stretching as a part of the workout and now many people are stretching workout in order to get major health benefits. The stretching...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
5 Ways to Wear a Bathing Suit With Confidence
It's time for the swimsuit season, pool parties, and warm weather. There is never a better time to feel fantastic and look amazing. Many...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
7 best types of wedding flowers
Planning for a wedding can be exciting, but it can also be overwhelming for those who might struggle with organizing decoration plans. The right...
Why payday loans are a bad idea
You're in need of money and you’ve considered several alternatives such as borrowing from a relative, a friend or even from the bank. Still...
Hallmarks and carats: how to recognize the purity of gold and silver
Anyone who deals with
the subject of precious metals cannot avoid the terms hallmark and carat. These
usually indicate the fineness of gold or silver and...
Emergency Vehicle Lights on Vasa Shop
Do you own a vehicle and need an emergency light? Well, Vasa shop is the right one-time shop where you can get the best...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
Understanding the Legal Aspects of Cash Real Estate Transactions
The real estate market in the United Kingdom is a dynamic and complex arena, particularly when it comes to cash transactions.
Unlike traditional property deals...
Why big brands outsource office cleaning and maintenance work
Cleaning and maintenance tasks might be viewed by some people as menial, but as discussed online,they can be vital for a high quality branded...
How much should I pay for a man with a van in London?
This is a question many Britons and newcomers alike ask themselves every year. London is a city that is as busy as a beaver...
How to choose best portable power supply
When you have the mind of camping and any outside activity, then how you will get the quality time without any electricity supply. This...
How To Have A Productive Summer Break
Summer is a great time to relax and have fun. It’s that time of the year when you no longer need to worry about...
6 Tips That Can Help Your Successfully Run Your Hotel
Do you want to learn how to better run your hotel? If so, then this blog post is for you. We will provide six...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
The impact of technology towards online finances
Attitudes towards money and finances have changed substantially in recent years with more and more of us using the internet and mobile technology to...
Revolutionizing Product Lifecycle Management With New Technologies
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
The Importance of Computer in Human Life: How Technology Has Changed Our Lives
It is hard to imagine a life without computers. They have become an integral part of our lives, and it is difficult to overestimate...
Cybersecurity basics for business
The impact of cybercrime can be devastating. A UK government report suggests cybersecurity attacks can cost large organisations up to £3.14 million and smaller...
Server basket
In
the era where a lot of start-ups, even with huge funding from proficient
angel-investors, are failing, it is a fresh breeze of air to see...
Buy IPv4 Addresses at Prefix Broker
Are you looking to buy IPv4 addresses? Prefix Broker is the perfect partner for you! They are specialized in anything that has to do...
Easiest Crypto Bot to Use
Did you know that automated trading has been in existence since 1949? You shouldn’t struggle to make manual trades when you can automate everything...
Statistics. In Which Countries Do People Invest In Crypto Most Often?
Every year we can observe a significant increase in their number. Digital money attracts the interest of different investors and it is a...
What is Bitcoin halving?
‘Half’ is not really a popular term in the world of investment because it conjures up fears of investments losing half their value. However,...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
Business cell phone charging station
Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...
Qualities of web designs that people appreciate
While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...