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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
Responding to an emerging market
'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....
Building a brand in order to sustain its life cycle
Preparing to make a strategic change
Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
The role of training and development in career progression
As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...
Operations management: The Wincanton Way
Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its aim is to help its customers become more efficient...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
One to One – Designing user-friendly technology
“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...
Product design through research and development
Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...
Planning for quality and productivity
Nissan Motor Manufacturing UK Limited (NMUK) is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
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The challenge facing business and society in the 21st century is how to use...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Competitive advantage through sustainable product development in construction
Understanding the external environment
Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Positioning the brand
Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...
Our business theory pages cover all the topics you need to know in business.
Social and other opportunities and constraints
Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....
Technology
Technology is the process of applying new scientific discoveries and other developments to products and processes. If we look at the development of production...
Trade unions
Trade unions are organisations formed, financed and run by their members in their own interests, and several have existed for over a hundred years....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Everything you need to know about hiring an exhibition stand builder
So you’re in charge of the advertising process for your company, are you? In need of some fresh ideas? Don’t worry, we’ve all been...
Brilliant Ways of Increasing Productivity in Your Business
Employee’s productivity measures the output of a business. This may be done quantitatively by tracking time and costs, or business may approach in a...
Grounding rules safety smarts for working with electricity
Working directly with any equipment that is powered by electricity requires a safety-first approach. This will ensure you minimize the potential risk of an...
3 hr mistakes every small business needs to avoid
Despite the wealth of resources accessible today, there are still a lot of common mistakes and bad decisions made by small business owners. These...
Grow food truck 2018
If you are looking to kick start food truck business in 2018 then you have landed at precisely the right spot. Since New Year...
5 Businesses You Can Run From Home
The coronavirus pandemic has drastically changed our lives. While most of us assumed that working from home would be a temporary solution, it has...
5 Language Services That Will Boost Your Business in 2023
As a business owner, you're always looking for ways to stay ahead of the competition. And with the ever-changing landscape of global business, it's...
How learning Arabic can boost your career
As the Middle East becomes a more prominent player in world
politics and commerce, there's been a rise in the demand for people with Arabic
Language...
A proper way to start a business in Dubai
In recent years, Dubai has started to show its economic stability to the international market.
Due to this Dubai has started to attract the eye...
Top Considerations When Choosing the Best High-Risk Merchant Account Provider
You might be asking yourself if your business is high risk or what you need to do when your business gets as one and...
Is a Broker Mandatory to Trade Forex?
If you are entering into forex trading, definitely you require good skills, experience, and a deep understanding of the market. However, a vast majority...
M1 Provides Smart and Easy Investing for Beginners
Do you think about making investments, but you don’t know where to start?
Maybe you’re tired of getting low returns on your savings account, but...
6 Essential Skills to Excel in the Gig Economy
An increasing number of people across the world are working as freelancers or independent contractors. In the midst of a global economy that is...
4 ways to boost your recruitment process
Are you struggling to close the skills gap within your
industry? Are you unable to find talented employees that fit your role
requirements? If you are...
How to Ensure Organizational Culture Does Not Disrupt WFH
Occurrences and changes make us come up with acronyms; sometimes an acronym will quickly fade away, but that depends on how it impacted people....
How to improve lead generation 3 surprisingly easy strategies
Let’s start with the basics. You probably ask yourself what does the lead generation actually mean? Shortly, it is a marketing term which refers...
Guide to Buying An LED Display & Screen – for your business advertising
If you are in search of the best medium of advertising, you will need to explore the various options available for your business so...
On-page and off-page SEO
So you've decided that you want to make your Web Design Cambridge website work for your business. You've decided that just having a brochure...
Essential development studies resources for students
Development studies are one of the essential subjects taught in high schools and universities around the globe. This area of studies is diversified and...
Work From Home: Online Jobs For Students To Get Your Professional Life Started
Working from home is no longer a far-fetched idea. The global pandemic has made companies revisit their hiring strategies. Companies that initially had reservations...
7 points to keep in mind for students who are applying for the top colleges of MBA
Who doesn’t want to go to the top colleges and the top universities of the world? Imagine the exposure, experiences and the opportunities await...
Tips for Enhancing Your Casino Gaming Abilities
It is important to improve your casino skills in order to win more money. By improving your skills, you will be able to make...
Casino and Betting
Casino betting has taken the globe by storm. Wealthy individuals relish the thrills of risking some dollars in the casino gambling industry, while for...
How online bookmakers changed the way of watching sports
With the rise of online sportsbooks and various mobile betting apps, the sports betting world was forever changed. In the mid-2000s, everyone was ecstatic due...
6 Games That Actually Improve Your Brainpower
Our brain is arguably the most important organ in our bodies. It basically controls our ability to think, feel, and behave. Not everyone thinks...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
Press Start to Game Therapy: Escape Stress with these Top 5 Cozy Mobile Picks
A lot of stigma about mobile phone usage circulates throughout the internet landscape. However, it can be an effective tool for calming your mind...
Best Hair Transplant Clinics in London
Today we are going to recommend to you the best place for hair transplantation in London. Without a doubt, personal appearance is a very...
CBD Market Size and Forecast by 2023
In 2018, the global CBD market reached approximately $4.6 billion. The market size increased to $7.1 billion in 2019, and by the end of...
Can you mix CBD products together?
The CBD market contains many different kinds of CBD. The type of product that people choose to use really depends on how much they...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
3 ingredients you definitely want to see in your pets food
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Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
5 Ways to Wear a Bathing Suit With Confidence
It's time for the swimsuit season, pool parties, and warm weather. There is never a better time to feel fantastic and look amazing. Many...
Reasons to Check Online Reviews Before Buying a Product
Reviews form an integral part of the success or failure of any new product introduced in the online marketplace. Did you know 36% of...
How to invest money a simple guide to the Growth of personal investment in 2023
In a civilized age like ours, getting some information on how to invest your money is not a problem, in fact, there is a...
How to protect your money during a divorce
Divorce is said to be one of the most stressful life events you can experience. When you decide to part ways, there are a...
Things to Keep in Mind While Applying for Truck Finance to Expand Business
When it comes to expanding your business, trucks can be the ultimate vehicles and the medium of transport that lets you reach the apex...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
Deal with colors guide for designers
Design has a lot of industries and branches, and most of them are really important. This topic is dedicated to colors. We all know...
Binish Qureshi explains what to avoid when searching for real estate investment properties
Real estate investing is no simple task. It
can be a difficult process to navigate, especially if you’re new to the field.
Although investing in real...
Increasing Sustainability With Timber Buildings in Your Garden
In permaculture circles, we often talk about how to construct sustainable garden buildings – but we rarely talk about why we should do so....
Get the best marine binoculars for a splendid day on water top marine binoculars
The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...
Bhanu Choudhrie on Innovation in the Aviation Industry
Bhanu Choudhrie was recently interviewed on Malcolm Gallagher’s “Meet the Leader” show, which airs on BizVision regularly.
The interview with Alpha Aviation Group’s founder...
How to get a Spanish Golden Visa by buying property
Simplicity in the way it is applied, aside from not having to travel to Spain more than once a year, are two of their...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
How to Future Proof Your Enterprise with Digital Transformation
Embracing the latest technologies and methodologies is key for improved business operations and end-user value. It can help your business evolve and develop on...
What are the most notable tech innovations in Recent years?
Technology is constantly evolving and improving the way that we live our lives. Each time a new invention is released, many of us head...
3 in demand jobs due to artificial intelligence (AI)
In last year’s World Economic Forum (WEF) Annual Meeting, one of the major themes that emerged from the discussions was the future of work....
RAV Antivirus – What Is DNS Protection and Why It’s Important
Domain Name Service (DNS) is a fundamental technology on the internet that delivers an easy browsing experience to users. Behind everything you browse lies...
What are the best technologies for virtual collaboration?
Today, numerous companies from all across the globe use remote offices which collaborates employees from all across continents and it comprises those people too...
Bitsoft360: A Great Crypto Trading Bot For Beginners
Cryptocurrencies are quite popular in different countries. Moreover, people are ready to pay thousands or even tens of thousands of dollars for world-famous cryptocurrencies....
How to keep your data secure in the digital banking realm
Technological advancement has brought huge benefits to consumers, particularly in the form of digital and mobile banking. An estimated 69% of Brits now do...
Litecoin (LTC)
What is Litecoin (LTC)?
Litecoin (LTC) is an open-source cryptocurrency on Github. That was designed on October 7, 2011, by Charlie Lee. Lee is a...
Tips to extend your phones battery lifespan
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How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...
What is web analytics? A beginner’s guide
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If you have a website, the best way to track what your viewers are doing and what they respond to is through...
Five vital steps setting eStore using WordPress
When looking to set up an e-commerce store, it's important to select the right platform for your business. If WordPress is the right choice...