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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Sponsorship and the marketing mix
Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries...
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
How roles and functions contribute to competitive advantage
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
Standardization and quality management
Imagine a world in which consumers cannot tell how reliable a product or service is and have no knowledge about the suitability of things...
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
Stakeholder engagement
The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...
Corporate responsibility and stakeholders
RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
Mandatory credit: VisMedia
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The challenge facing business and society in the 21st century is how to use...
The recruitment, selection and training of people at Arcadia
In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....
Our business theory pages cover all the topics you need to know in business.
Market research and development
Market research and development involves collecting, recording and making sense of all the available information which will help a business unit to understand its...
Roles in departments
Every organisation made up of more than one person will need some form of organisational structure. An organisational chart shows the way in which...
Continuous improvement
Continuous improvement is arguably one of the most important concepts in Japanese management, and is the main difference between Japanese and Western approaches to...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Marketing 101: Top Tips to Increase your E-Commerce Sales
One of the fastest-growing and most profitable industries of the past few years has been e-commerce. It’s a market that is worth billions of...
5 Things Know Starting an eCommerce Business
Are you one of those individuals looking to run an online business from your laptop?
The e-commerce world presents a ton of opportunities for people...
WooCommerce Whatsapp; Things To Know
Are you a woocommerce store owner who wants to acquire more customers? Woocommerce WhatsApp chat offers a variety of features to customers and enhances...
Ideas to start a funeral business
Operating a funeral service business can be stressful and rewarding simultaneously. To start this business, you should have particular personal qualities. In some situations,...
6 Side Hustles That Are Perfect For Stay-At-Home Moms
Being a stay-at-home mom is a full-time job in itself, but that doesn't mean you can't have a successful career as well.
Between taking care...
How to run a small business
Running a small business can be incredibly
intimidating, but every business has to start somewhere. To increase your
chances of success, start off on the right...
Aurea multi family office: a model for the 21st century
Raffaele Riva, Founder and President of
AUREA Multi-Family Office, has extensive experience in international business,
having managed companies in several countries, including Canada, South Africa, and
countries...
How smart water management can help save the planet
It’s called the blue planet for a reason. Around 70 per cent of Earth is comprised of water. Using it smartly is highly important....
How can OOH media help drive business recovery post-pandemic?
To say that out-of-home (OOH) media took a financial hit as the COVID-19 pandemic struck would be a major understatement. In 2020, the OOH...
Ready Small Payment Institutions: Purchase Features
A small Payment Institution is a natural, legal person or organizational unit that is not a legal person, to which the Law grants legal...
Do not ruin your business with carelessness
It is the traders themselves who are responsible for the ruining of the trading business in Forex because there is the main controller of...
5 Business essentials you may not classify as an investment
Do you have to spend money to make money? It’s easy to assume so, but many business experts could beg to differ. Jonathan Long,...
Unlock your potential obtaining Microsoft Azure technologies expert credentials
Microsoft brings you the best opportunity to enhance your professional worth and unlock your potential by earning the smartest status of Microsoft Certified Azure...
A career as an accountant 4 things to consider
Accountancy has always served as a dependable career and it will remain that way for the foreseeable future. If you think accountancy is just...
What to expect if you are embarking on a life as a freelancer
One of the most exciting things about work in our times is that you can choose from a variety of different working models —...
How to start an affiliate marketing business
Affiliate marketing continues to grow in strength. Many people are now viewing this as the best way to make money online. However, for those...
Here’s to brand your start-up business effectively in order to be successful
The biggest goal entrepreneurs tend to have when starting up their own business is to be ultimately successful and yet only a few are!...
Social media the good and the bad
The Positive and Negative Use of
Social Media by Students These Days
Social media is an online
platform where people can connect and share their thoughts and...
Buy dissertation and thesis online and pay less buydissertations.com
Seeking a way to pay less when you buy dissertation and thesis online? Here are some great ideas! Read and choose the most suitable...
Use an essay writing services to meet your writer
Have you ever used an essay writing service? Students today are overwhelmed with academic workloads. With so many papers due throughout the year, getting...
8 Habits You Should Grow While on Campus to Succeed After Graduation
While being on campus, the only thing most students can think about is how to succeed in college. They devote all of their time...
Is mobile betting an upcoming business?
In the past few years, online betting has increased in popularity. The iGaming industry is defined as less shady, more accepted and less people...
Why are Anonymous BTC Casinos Safe?
Anonymous BTC casinos are betting sites that do not need players to provide any personal information. Players get to deposit, bet, and withdraw real...
Slot Games with the highest RTP
It is funny when you look back to the primal beginnings of slot machines, mainly because they weren’t capable of paying out nearly as...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
The Art of Digital Escapism: Exploring Virtual Reality Casinos
Virtual reality (VR) technology represents a groundbreaking leap forward in the online gambling industry, offering players an immersive and interactive gaming experience that surpasses...
Get naturally gorgeous eyelashes with careprost eye serum
How does Careprost (Bimatoprost ophthalmic Solution) help to Grow Eyelashes?
The
active ingredient Bimatoprost present in Careprost works by increasing the
length, density, and thickness of your eyelashes.
By
extending...
There Are So Many Ways In Which You Can Take CBD: Choose One For Yourself
More and more people are delving into the use of various CBD products to help them manage their underlying medical conditions. In some states...
Making the Switch from Traditional to Electronic Cigarettes: Is It Worth It?
Making the switch from traditional cigarettes to electronic cigarettes (e-cigarettes) can be a difficult decision. This is because of the fear that an e-cigarette...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
Reasons to Check Online Reviews Before Buying a Product
Reviews form an integral part of the success or failure of any new product introduced in the online marketplace. Did you know 36% of...
Which appetizers go best with Prosecco?
In Italian, “antipasto” means “before the meal.” The entire concept is about serving small bite-size appetizers before the main course to stimulate one’s appetite....
Short-term loans and advances – how to be smart about it
If you fail to make a smart repayment plan, short-term loans can quickly send you into a financial abyss. There's no doubt that missed...
Here is how you can choose the perfect auto accident lawyer
Automobile accidents can be a harrowing experience for the victim. The incident can have a traumatic impact on not only the injured but also...
The Most Common Faults with Used Cars: What to Look Out For
Anyone who became of age watching the classic Only Fools and Horses will immediately assume that should their new-to-them used car break down within...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
Moving to the Suburbs of Chicago: 5 Great Places to Relocate
Chicago is one of the largest cities in the United States, where everyone can easily find something to do. With diverse communities, great job...
How you can make your house safe by installing an efficient guttering system
Do you want a house that will stand the test of time and harsh weather conditions? If yes, then your house needs a quality...
7 ways to make house cleaning fun!
A ritual of putting things away, vacuuming, dusting, shining, and scrubbing is not how most people want to spend their spare time. However, as...
The way we charter yachts and boats is changing
Not so long ago it would have been unthinkable for people to book their own holidays and arrange flights, accommodation, hire cars and so...
How to choose best portable power supply
When you have the mind of camping and any outside activity, then how you will get the quality time without any electricity supply. This...
Why People Invest in a Citizenship by Investment Program
Second passport, which is also called golden visa, allows a person to become a citizen of another country. Second citizenship has become very popular...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Must have office gadgets to boost your productivity
Everyone wants to be the cool guy (or girl) at the office. Your laptop looks sleek. You dress to kill and everything about you...
How the Technology Influences the Business
Understanding the Impact of Technology on Business
Technology changes the way we do business. Look at the fact: almost every company today hires custom software...
5 ways fintech is changing the financial services industry
Financial
technology or fintech is used to describe new technologies that are used to
improve and automate the use of financial services. With innovative
technologies, online casinos...
Learn about the 5 most common causes of data loss
Data loss is a common problem for everyone. Around 96 percent of companies that experience data loss fail to recover them. Individuals like us...
Security Plugins for WordPress That Are a Must to Keep Hackers Away
Thousands of websites are hacked every day, with a new cyberattack happening every 39 seconds.
A poorly secured website is at risk of losing important...
The best PDF editing app for iOS
Why do you need PDFs? The docx extension is often the choice for the final output of digital documentation, but people sometimes look to...
Immediate Edge vs. Kraken: The Comparison You Were Looking For
In the 21st century, cryptocurrency has emerged as one of the most discussed topics due to its method of producing money online. People who...
Are stablecoins the Cryptocurrencies of the future
A stablecoin is a
cryptocurrency that is designed to have stable price characteristics. The
ultimate goal of stablecoins is to be a stable digital form of...
Top four Bitcoin trading tips
Bitcoin gained quite a lot of popularity in 2017 and, since then, consumer traders, as well as institutional investors, have become heavily interested in...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
Best data recovery services for mobile phones
Do you forget to back up your mobile phone data? It's very unfortunate! But it's okay now as we offer you some of the...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
Step by step instructions to build a functional website
A few decades back, when you considered building a website, you would have put that plan on the sidelines due to limitations in the...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...