Taking flight into the future (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Indian Ready Meals – Partnership in action
Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction....
The importance of cause related marketing
This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...
Relaunching a product
Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
Using innovation to create a competitive advantage
We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...
Creating shared value in the supply chain
Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Making shopping easier for today’s family
The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Meeting global and local needs
Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...
Corporate citizenship and the community
Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Achieving Better Public Services – The work of the Audit Commission
Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...
Recruiting selecting and training for success
The importance of recruitment
For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...
Our business theory pages cover all the topics you need to know in business.
Rights and responsibilities of employers and employees
Employers and employees have responsibilities to each other, they should also expect their rights to be upheld. These rights and responsibilities relate to areas...
International marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that...
Profit and loss accounts, balance sheets
Two of the most important financial statements for a business are the Profit and Loss Account, and the Balance Sheet. The Profit and Loss...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Assembly line robot applications
Assembly line robots act as a link between hard automation and humans. They are designed to operate faster and more accurately than humans. What’s...
Designing your workplace for better lift table safety
In the existing market, the competition for
skilled labor is extremely high. Every company is trying to get an edge as far
as attracting the best...
Are we seeing the end of the ‘traditional receptionist’?
From James Bond’s Moneypenny to Waylon Smithers in the Simpsons, receptionists have made some of the most recognisable characters in popular culture.
But are we...
Wyoming LLC Chain: Can One LLC Own Another LLC?Â
One LLC can own another LLC in whole or in part and this can be achieved using a series LLC structure. A series LLC...
PEO companies Georgia
The most significant costs that a startup or upcoming business incurs are HR related. Wages, personnel insurance and employees' benefits are getting costlier every...
What you need to do before you launch a new business
Launching a new business is a huge step towards your future.
It means taking hold of your passion and talent and finally making a name...
Kroger is providing hope and a chance to secure the future
The whole world is fighting the pandemic and trying to secure its future in order to survive the pandemic. A high downfall in the...
Expanding your Reusable Energy Business Internationally: A Guide
Having and expanding a renewable energy business is not just profitable but also worthwhile for the world. It is a way to tackle the...
How Does Protecting Employees Affect the Success of a Business?
Over the years, employee protection laws have seen several amendments. Most of these laws advocate for the fair treatment of employees and the protection...
What you should know about working capital loans
Working capital loans are great to help you grow your business or make your business thrive amidst tough economic times. Working capital is referred...
It has been almost two months since Airbnb went public
Airbnb stock price by TradingView
It has been almost two months since Airbnb went public and it is time to analyze the results. Despite the...
Remittances the UK vs. the rest of Europe
The current economic climate in Europe is in flux with
profound changes such as Brexit. Remittance flows from the UK are being affected
by an environment...
4 Essential skills for amazing business leadership
Is leadership a skill? The answer to that is straightforward. Yes, it is a skill, and like any skill, it can be taught, it...
6 lessons every teenager should know about business
With the advent of the Internet, now more than ever starting a business has never been easier. And with sites like YouTube and Twitch...
6 Questions to Ask Yourself Before Choosing a Resume Service
Are you considering hiring a resume service like ResumeGo or Resume Writing Services to write your resume but do not know where to start?...
5 Innovative ways sales strategies used in 2019
With a rapidly changing digital marketing setup, it can be challenging to keep up with the pace. Every year, a new strategy or trend...
Why iPads are Great for Digital Marketing Tasks
Digital marketing involves a variety of equally important components. For example, there’s email marketing, webinar production, social media posts, sales page creation, PPC ads,...
How to develop a successful coupon marketing strategy
When you are into an online business, you should consider or conscious about the stand of all customers, because it is apparently admiring how...
Benefits of studying management and what you learn
Doing a management course can help you
achieve the job results and career ambitions you have always desired. To become
truly successful in your field, you...
How to start an essay writing business
Is it possible to create a highly profitable business without investments? How to earn 2 salaries per month, doing your favorite thing, to wake...
Inspiring Sports Opportunities at Roedean School, Brighton
Girls at Roedean School, Brighton, enjoy many sports opportunities and receive impressive tuition to help them achieve their sporting ambitions. While some aspire to...
Want To Start A Business In The Bingo Industry? Here Are Some Helpful Tips
Many people would like to start their own business, but they don’t know where to begin. Starting a bingo company is an option that...
What is an online bingo comparison site?
Online bingo sites go to great lengths to make a name for themselves and promote their business as the best out there. There are...
The Ultimate ABC Beginner’s Guide To Poker Terminologies
People worldwide have been enjoying poker for over a hundred years. With the emergence of more free online poker sites, more people are starting...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Business Insights from Traditional Card Games
In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...
How to provide mental health support in the workplace
Creating a work environment that is friendly in terms of mental health is an important part of running a business. One of the best...
Turkey’s Booming Hair Transplant Industry Understanding its Trade Volume
In recent years, Turkey has emerged as a global hotspot for hair transplantation procedures, attracting both domestic and international clients seeking high-quality and cost-effective...
Psychodelic Drugs Go Mainstream
LSD is still an illegal drug on the streets, and it probably will always be illegal outside of a medical context.
LSD is just one...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
How is the business world of sports adapting post-COVID-19?
We all know about the impacts that COVID-19 had on sports. Events were cancelled, when they came back stadiums were empty, many athletes could...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
Important financial event: the European fintech project ZEN has become a strategic partner of PrivatBank, Ukraine’s largest bank
Recognized in Europe, the innovative fintech project ZEN and PrivatBank, popular among residents of Ukraine and a leader in the national market of banking...
4 Reasons to Invest in Tesla Powerwall
As renewable energy becomes more mainstream, many households are investigating the advantages of solar electricity. Solar panels are a great way to harness the...
Pro Tips to Save Money While Traveling
Travelling, as all enthusiasts will tell you, is not a cost-effective hobby. From spending on meals to transportation, airfare and accommodation, travelling really can...
How To Score The Best Car Loan
Who doesn’t want to get the best car loan interest rate? But how do you do it? Some simple tips can help you save...
How to get the best motorcycle loan
At last, you have decided to purchase a motorcycle. You want a means of transport that is not only convenient but also affordable. But...
Best Insurance Coverage to Get for You and Your Family
Things could happen that are out of your control. However, you can prepare so that the effects wouldn't be too hard on you and...
Community paint pals; The best among Naperville painters
Need help to make your home yours spite its vicinity and also boost its worth on the market?
Well, look no further in Naperville painters...
7 ways to make house cleaning fun!
A ritual of putting things away, vacuuming, dusting, shining, and scrubbing is not how most people want to spend their spare time. However, as...
Are bridging loans truly becoming more popular in 2019
According to the ASTL (Association of Short Term Lending), in the 12 months preceding September 30th, 2018, bridging lending totalled £3.98 billion in the...
The best package holiday deals flying from the UK
With the world opening up again, UK travellers are looking for overseas package holiday deals that offer it all.But where, precisely, should you go?In...
3 Ways to Improve Your Chances of Working in Canada
Canada attracts many foreign nationals seeking work because of its booming economy and low unemployment rate. Not only that, but Canada is well known...
What is Canada’s ETA and do you need it
Most travellers going to Canada will need an eTA (electronic travel authorization) or a visit. This is also the case with transit happening through...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What is a Dictation Transcription?
Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
FinTech: how it has impacted banking today
Fintech is a global revolution that has a huge impact on banks and financial institutions. A technology that enables consumers access to financial services...
What to look for in an ad blocker to help improve your browsing experience
How often have you browsed the internet and been annoyed at the constant online ads, popups and other disruptions that continue to disrupt your...
Boost business with 3 software automation techniques
Automation is penetrating in almost all types of business and with the wide range of technologies offering several solutions, it is a herculean task...
Master Enterprise Networking with Cisco 350-401 Certification: Importance, Concepts, and Exam Preparation
The Cisco Dumps 350-401 certification exam is a test that IT professionals can take to demonstrate their expertise in implementing and operating enterprise network...
Why trading crypto on decentralized exchanges matters
Blockchain serves as the network within which cryptocurrencies are traded, invested, sent and received. This public ledger operates through a consensus-based system, and it...
What Does the Future Look Like for Cryptocurrency?
It all started with Bitcoin back in 2009, and from then on it simply went ‘boom’. What began as only a digital currency is...
What’s Happening with Cryptocurrency Regulation?
Regulation in the cryptocurrency market is something of a complex and controversial topic. For many owners of cryptocurrency, the lack of regulation has been...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
5 tips for increasing your website traffic
During the dot com boom, just having a website was enough to make money. Now more than a decade later, website owners have learned...
How to Build a Marketplace With WordPress
Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...
10 Ways to Promote a New Website
So, you've got a shiny new website!! It's lightning-fast, engaging, and user-friendly now what? It's time to share it with the world. After all,...