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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Using market research to develop a product range

The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is: 'The Coca-Cola Company exists to benefit and refresh...

Bringing an innovative product to market

Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...

Using planning analysts at the centre of brand development

In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...

Training and development as a strategy for growth

Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

Using business principles to support ethical communication

In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...

Using communications to develop business opportunities

Direct selling Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...

Investing in natural gas drilling down into the risks

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Assessing a major infrastructure project

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Trading places

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

Creating quality customer care

Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...

Sustainable performance in the construction industry

Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...

Product development through continuous improvement

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

Making the things that make communications work

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

Using innovation to improve performance

Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...

The power of partnerships

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

The value of Responding to a changing market

There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....

Encouraging innovation through intellectual property rights

In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...

Fuelling the digital revolution

Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Engineering advantage strategy in action

Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...

Using the marketing mix in the fashion industry

Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...

Focusing on a brand product range

Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...

Our business theory pages cover all the topics you need to know in business.

Nature and role of marketing

All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette engages in...

Multinational business

A multinational company is one that operates in more than one country and typically operates in a number of major global markets. The three...

Contribution and break-even analysis

An important business objective is to break even i.e. to exactly cover your total costs by sales revenue. It is even more desirable to...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

What steps businesses should take now to prepare for GDPR

GDPR- General Data Protection Regulations had been slated to replace the Data Protection Directive by May end to protect the personal data of the...

Outstaffing vs. Outsourcing: Are There Any Differences?

Highly qualified personnel are the core of every business. But not every company can afford to maintain numerous highly paid staff. To solve this...

The Important Details of European Express Freight

According to the well-known saying – the devil is in the details. This is true in many walks of life, of course, but it...

The importance of a strong business name

When establishing a presence as a business, the name is undoubtedly important. This does not necessarily make it easier to find one. If you...

Six upcoming ideas for entrepreneurs in India in 2021

Upcoming Business Ideas In India The government of India has created favourable conditions for aspiring entrepreneurs. In 2021 these six ideas are expected to go...

Best 10 Tips To Keep Your Office Furniture Clean

While most businesses survive in a chaotic environment, most people are more productive in a clean environment. Besides, dealing with a large team requires...

Top recycling business ideas

Unfortunately, we pollute our world on a daily basis. Human beings have started to create vast amounts of waste which will at some time...

Horse racing worth €1.8bn Irelands economy

Horse racing is big business. In the United Kingdom and United States, the biggest horse races each year bring in millions of pounds. The...

How the social shutdown changed these 4 industries forever

The coronavirus crisis and the associated social shutdown have changed the world forever. That much is for sure, even as the death toll from...

Finding the Right Accountant for eCommerce Business

Trying to find an accountant who truly understands the eCommerce space isn't always easy, especially with the thousands of accountants out there claiming to...

What’s the difference between monthly and yearly budgets?

When it comes to budgeting, a specified time duration determines the type of budget being used. Inherently, whether you choose to go with a...

Top 7 small business accounting apps

Accountancy and keeping on top of your business accounts is a tricky and time-consuming business. So, we teamed up with WTax to find some of...

Overcoming The Skills Shortage

Global BPO’s shared services can help your business beat the shortage We’ve all had enough of shortages lately. The problem started with supermarket shelves, more...

Understanding Consumer Behavior: The Psychology of Reward Systems

In the world of business, understanding consumer behaviour is more than just an advantage it's a necessity. One fascinating aspect of consumer behaviour is...

Using skills tests to reduce the cost of a bad hire

The cost of a bad hire is significant.  It’s been estimated that an error in the recruitment of a new employee can cost 2.5...

How to Double Your Revenue with Instagram

Instagram is one of the most popular social media networks worldwide, with over 1 billion monthly active accounts. More than 2 million businesses are...

Case Study: Alejandro Betancourt, Hawkers and Early Influencer Marketing

Hawkers Co. began with four friends who wanted to finance their website development. Their story is a testament to just how profitable it can be...

Photo Editing Trends and Recommendations in 2021

Without a doubt, Photoshop is one of the most known software for image editing on the market. Although its efficiency isn’t under debate, more...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Learning Business English on the Maltese Islands

Proficiency in English is one crucial skill that a lot of people need as part of their training to become a global citizen. A...

Expert advice 5 ways to proofread an essay and why do it

A lot of students find proofreading their papers a boring task. You read the same text over and over again, what’s cool about that? If you...

What can you expect from a summer school programme

Spending a summer in an academic programme  is a great way to prepare for university and beyond, but what exactly should you expect to...

How To Easily Find Soccer Betting Places Online

In today’s modern world, many people now rely on the internet to find some form of entertainment. While some are content in streaming music...

Online roulette Australia

If you’re the proud owner of a new business, you likely don’t have the resources to hire a specialised company to create your business...

The Best Bonus Programmes

Today there is a wide choice of bookmakers’ bonus programmes, which help customers minimise the risks and get more pleasure from the game. As...

The Future of Virtual Reality in Online Casinos

Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...

Top 3 Places To Buy A League Of Legends Account: A Detailed Guide

League of Legends has become the top pick for every young adult now when it comes to online gaming. Also, with the growing edge...

Macro and micro environment trends in the video games industry

The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home. Sony’s PlayStation is...

Fantasies as part of a healthy relationship

Let's admit, few people directly tell the partner about their fantasies. The point here is not even the degree of trust, but rather the...

Are vaping and smoking any different

You can consume marijuana in several ways. Some ingest it in the form of edibles, others oils, infusing it with beverages, sprays, dabbing, using...

Why heart shaped necklaces are a sign of love?

When we are in love, we want to express it in any way. It is amazing to make the other person feel good and...

General Guide to Icon Paintings and Sacred Art

What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...

4 Colors and Prints for Spring Styles

As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....

Viatcheslav Kantor and art

Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....

What you should know concerning law firms for the disabled

Individuals with disabilities or the less privileged within communities constantly get undermined, abused, insulted or left out. What many forget is, they are still...

ZEN.COM and PrivatBank launch free money transfers to Ukraine

ZEN.COM has become a new participant in the PrivatMoney Payment System. This means that from July 18 all users of the ZEN.COM mobile app...

Everything You Should Know About a Credit Card

A credit card is a payment tool linked to an active account, it is made up of a plastic card and a microchip or...

Car Loan in Singapore: Answers to the Common Questions

Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...

What do I need to rent a car in Dubai?

Dubai is one of the most popular cities in the world. Located in the United Arabs Emirates in the far way Middle East, Dubai...

The best fleet management tools for small businesses in 2023

Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...

Multinational face of Dubai – property is now available not only for the high and mighties

Dubai is not only for the rich   Dubai Tourism Department experts note that the portrait of the average visitor to the emirate is slowly...

Significance of 80 Loan to Value Mortgage

Nearly every homeowner confronts the problem of saving a remarkable mortgage deposit as it takes lots of time and efficient judiciousness. Nonetheless, this kind...

There’s more to real estate investments than meets the eye

Source: Pixabay No Attribution Required Foreword: Many folks looking to diversify their financial portfolios are incredibly eager to learn how to invest in real estate. For newbies, these...

Sunday market guide for first time solo traveller in London

There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...

The best cooler for camping

Summer days are best enjoyed outdoors. It is the perfect time to go to the beach, fish, camp, barbecue and all kinds of other...

A beginner’s guide to travel management

It’s a difficult job when managing the travel arrangements of your employees. From the outside looking in, it might seem like the job only...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Use of Technology to Boost Business Processes and Increase Profits

All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...

iMind – the secret of effective online communication for business

The 21st century is the new age of technology.  This technology extends to everyday life, communication, and work moments.  Many companies are moving into...

How to Use Technology to Grow Your Fashion Business

The late designer Karl Lagerfeld declared, “Fashion is about change — and I like change.” But the changes that are sweeping the fashion industry may...

7 ways to prevent most common data breaches

Cybersecurity is a big contest all over the globe. However, the type of challenges inflicted by hackers is major as shown in MySQL backup...

Top five database management trends for 2019

Source-Pixabay Did you realize that over 70 percent of the data businesses collect goes unused? One of the main reasons for this data waste is ineffective...

Balancing Data with Instinct: The Key to Strategic Business Decision-Making

In business decision-making, leaders stand at a crossroads where data and instinct intersect, prompting a crucial question: which factor holds more weight when making...

What are the top crypto exchanges in the UK

If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...

A short guide on Bitcoin trading for beginners

Have you ever thought of trading in bitcoin and do not know where to start? Then this guide is for you. In this guide, we...

Some Things You Need to Know About Bitcoin

Bitcoin is only growing drastically in popularity these days, and if you aren’t knowledgeable about it, you are already falling behind. If you’re just...

How to Create a Meditation App?

The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...

Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison

In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...

WhiteBIT Mobile App: Top 3 Most Convenient Features

Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...

5 examples for successful online business

Majority of businesses that would typically be set up as brick and mortar stores are being set up online instead. The increase in online...

Qualities of web designs that people appreciate

While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...

How to plan a website redesign

There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...

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