Building a brand in order to sustain its life cycle (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The power of love
On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon...
Reclaiming the identity of a brand
Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for...
Creating a market
In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of £2.50. Today, Bernard Matthews is a multi-national...
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Operations management: The Wincanton Way
Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its aim is to help its customers become more efficient...
Management styles in the oil and gas industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Managing Stock To meet Customer Needs
McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...
Creating a New Transport System for a Modern City
Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....
Creating world class quality standards
Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...
Combining an offline and online business
These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...
London 2012 achieving the vision
The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...
The Body Shop Approach to Stakeholder Auditing
This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
Competing in a highly regulated environment
Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Combining an offline and online business
These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...
Enhancing Customer Service Through Personal Relationship Marketing
Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...
Our business theory pages cover all the topics you need to know in business.
Aims and objectives
Business activity is focused on the achievement of business aims and business objectives.
A business aim is a goal a business wants to achieve. A...
Product portfolio
Sales of products will eventually decline, as outlined in the four stage product life cycle. Businesses will often attempt to phase out existing products...
International issues
The international environment is very important today. Globalisation, the process whereby businesses develop worldwide brands and products which they supply across the world, and...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How Does the Logistics Industry Store Goods?
The logistics industry plays a crucial role in ensuring the effective movement of goods from manufacturers to consumers. Warehouses, where the inventory is stored...
How to improve workplace safety without compromising your workspace
For office managers, commercial landlords and office refurbishment companies, workplace safety is one of the most important concerns related to office design. In fact,...
Environmental Impact and Social Responsibility: What Can Logistics Practitioners Do?
The concepts of environmental impact and social responsibility have become increasingly important in today's business landscape, especially in the logistics and supply chain industry....
Business Growth Strategies for Lenders
In the medical world, what’s known as “metabolic syndrome” is actually a group of disorders with high blood pressure, diabetes, and high cholesterol and...
How to turn water problems into business opportunities
Everyone understands the importance of water in our everyday lives. We need water to drink, to grow crops and raise livestock, in energy production,...
How to Effectively Start a Business with No Capital
It can be very daunting to start a business with little money. However, with sufficient planning, it can be possible to achieve business growth...
5 Language Services That Will Boost Your Business in 2023
As a business owner, you're always looking for ways to stay ahead of the competition. And with the ever-changing landscape of global business, it's...
9 Popular Languages to Learn For Businesses
It is undeniable that the world is growing fast and increasingly connected, and today's business is unquestionably global. Most multinational corporations have at least...
What does it mean to have “company values” and how do you live them?
Company values have really come to the fore of late. Why? Well, increasing bodies of research have identified that buying from and working for...
How To Choose a Business Finance Broker: Save Time & Money
Business finance has evolved over the years to the relief of business owners who in time could only visit their local bank managers for...
How Does Payroll Outsourcing Benefit Your Business?
If you run a small business in the UK and employ any number of staff, you probably are familiar with some of the challenges...
Modeled case studies the new way to teach farmers about financial risk management
Providing financial and risk management tips to business people and farmers is always a tricky subject. The reason why is because the best methods...
Simple Onboarding Tips That Will Greatly Help Your New Employees
The onboarding process is crucial to the success, growth, and impact of your employees and ultimately your own company. It is important that you...
How to land a job at the business of your choice
It’s easy to fall into the cycle of taking and accepting whatever life throws at you; however, there are many opportunities out there, waiting...
Reliable Ways to Increase Employee Productivity and Efficiency
Image source
There is nothing significant to a company than its employees. Suppose your employees are happy, their productivity will ultimately increase, and that is...
Welcome customers with the help of a professional telephone announcement
A telephone panel is not only a great tool to facilitate everyday work. Treat it as your new employee who answers calls, helps customers...
How to use your online presence to increase profit for your business
As a business owner, you are possibly always in a constant search on how to create profit. Whether it is creating a new product,...
How To Create Loyal Customers For Your Business
Customers are critical to the growth and survival of a business, but it is costly to keep on generating new ones since you have...
The importance of business education in modern society
The effects of business activities are felt across the lives of all people. This effect is here when ordinary people continue to work and...
Great reasons to invest in a high school diploma
Are you looking for a website where you can buy a high school diploma? If yes, it is because you are probably willing to spend...
The Pros And Cons Of Studying For An MBA
A master's in business administration, or an MBA, is one of the most prestigious postgraduate degrees you can get. Since it boasts so many...
Best New Zealand Online Casino Sites Accepting PaySafeCard in 2023
Worried that it’s hard to determine the best NZ online casinos that accept PaySafeCard? Don’t worry – we’ve got you covered! We have found...
How iGaming game developers rose to the top
The igaming market around the world has seen an astronomical amount of growth over the last few years, which has had a highly positive...
Increase Your Bookie Profits with Online Poker
A bookie or bookmaker is someone who makes money via facilitating gambling to others. They can facilitate their service in sports and online poker;...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
Best Hair Transplant Clinics in London
Today we are going to recommend to you the best place for hair transplantation in London. Without a doubt, personal appearance is a very...
63% of Business Owners Get Burnout – Here’s How to Avoid It
High-pressure jobs can take a huge toll on a person’s mental and physical well-being. Not only can it lead to mental health issues such...
THC-free Oil: review and guide
Cannabis is a product that is in high demand due to its legality in many states. Two key ingredients are accountable for the effects...
Best practices for proper wet dry dog food storage
Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Financial security in times of crisis
There are numerous investment strategies - but which one is really safe?
Financial security is a need we all have. Because nobody wants to get...
Top moments when flowers turn into personalized surprises
On special days and times, it's truly essential to express your love and attention to close persons or just beloved family members. These moments...
Why Sports Teams Are the Ideal Investments for the Extremely Rich
While professional sport has long been regarded as a playground for rich people, it has not always been clear why those individuals have chosen...
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
7 benefits in hiring a reliable legal team to handle your road accident claim
Car
accidents are common. During the course of a lifetime, people face the
possibility of getting into at least one minor accident. Any accident, no
matter how...
Fleet Management: Saving Money and Enhancing Business Operations
In the dynamic world of business, efficiency and cost-effectiveness are paramount to success. Fleet management, the process of overseeing and managing a fleet of...
Stepping Into Commercial Construction
Did you know that a recent study found that 60% of commercial construction activity is concentrated in 10 states?
If you're interested in getting involved in the...
A quick guide to property surveys
When you are trying to buy a new property and your offer has been accepted, you may wonder whether or not you need to...
A Guide to Windows Replacement
What to Know About Windows Replacement
Since windows replacement is not something most homeowners often do, it might be a challenging task when the thought...
What are the things worth buying from Dubai, UAE?
Every travel enthusiast and individual wants to have a trip to Dubai, UAE. Why?
The reason is because of its excellent infrastructure, sightseeing, and extravaganza....
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
How the UKs super commuters are maximising their journey time
It’s common to hear about companies that were started
around a kitchen table, but public transport can be equally fertile ground for
launching a business or...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
The Way FinTech Is Changing the Landscape In the Middle East
As one of the most diverse areas on the planet, the Middle East is spanning three different continents, more than 20 countries, and it...
Top 3 Technologies that Will Help Your Business Past Covid-19
As we emerge from the haze of an unprecedented global pandemic, businesses are looking at the lay of the land to see how they...
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
A revolutionary web scraping software to boost your business
If you were an Amazon seller, would you want to know the listing price of a product of all competitors? Since you don’t have...
London company acquires American AI firm after billings growth
A London software company has acquired an American AI firm after they showed a 60% growth in billings. Freshworks focuses on customer engagement and...
How does machine translation work on a fundamental level?
How does machine translation work? That’s a question that is often asked whenever common machine translation applications, such as Google Translate, is used to...
Litecoin (LTC)
What is Litecoin (LTC)?
Litecoin (LTC) is an open-source cryptocurrency on Github. That was designed on October 7, 2011, by Charlie Lee. Lee is a...
Investing In Crypto 10 Things You Must Know
Cryptocurrencies help you trade assets digitally. It is generally created using networking software. Cryptocurrencies like bitcoins are generally transacted through a technology called a...
The Ultimate Guide to Social Trading
In this guide to social trading, we’ll cover what is social trading, what are the pros and cons of social trading, and how does...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...