Responding to an Emerging Market (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building on a brand
HMV has one of the world's most instantly recognisable trademarks and its name is inextricably linked with the history of recorded music. Few, if...
Using IT in sales and marketing
The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...
Live breathe and wear passion
Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four...
Developing people through decision-making
RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
A Beginner’s Guide to Inventory Management
Are you tired of running out of stock at the worst possible time? Or struggling to keep track of what you have in your...
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
Creating a European branded business
This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Balancing stakeholder needs
A stakeholder is anyone who has an interest in what a business does or an influence upon the business.
Large organisations have many different stakeholder...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The importance of sustainable purchasing and supply
What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Our business theory pages cover all the topics you need to know in business.
Aiding and controlling business activity
Organisations are structured in such a way as to aid and control business activity. Typically business activity is organised around a systems approach in...
Exchange rates
Money is demanded in order for it to be used to buy and sell goods and services. The same applies to international currency. Foreigners...
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Ways Your E-Commerce Business Can Benefit From Digital Marketing
When digital marketing first came to light, perhaps most business owners thought it was just another trend that came and would eventually go....
Top 4 reasons steel buildings future business
The needs of modern businesses are always increasing. The rise of e-commerce, social media, changing demographics - it’s easy to list the potential challenges...
7 Right Approaches To Successful Dropshipping
Dropshipping is one of those things that have blossomed over the last few years. Today, many dropshipping solutions do more than merely make a...
Tevfik Arif and Donald Trump what is the link
Tevfik Arif (Tofik Arifov) is a former employee of the USSR Ministry of Trade known to many residents of Kazakhstan. He moved to the...
How to Handle Customer Reviews: A Basic Guide
Did you know that 94% of people read customer reviews before making a purchasing decision?
When reviews come in, you'll get some good reviews and...
7 things to avoid when starting a business
When you run a business, people often tell you the recipe for success, but it’s also important that you are aware of the many...
Investigations state Kuwait under the shadow of corruption allegations
Kuwait
has recently seen the government’s resignation, post which many investigations have come up showing
corruption allegations and other political issues arising. This has also led
the...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
Progressive businesses amid the Coronavirus
Even when the world is sinking into an economic quicksand, us humans are bound to rise. Businesses big and small are adapting to the...
Why do you want to start a business and what is seek capital
For a better wealth starting a new business plan must be your best bet. If you have got a business idea that has solutions...
How Can An Accountant Save Your Business Money?
Be it small or large, business owners need to sit down with an accountant at some point every year. You may think that you...
Making tax digital FAQ’s
If you are one of the many business owners in UK that submit their own value added tax returns, then chances are you have...
A career as an accountant 4 things to consider
Accountancy has always served as a dependable career and it will remain that way for the foreseeable future. If you think accountancy is just...
Why are accelerated classes best for your career
If you need to finish your classes before time, you can choose accelerates classes. It saves you from spending almost 16 weeks in a...
The Benefits of Taking an Internship Abroad
It’s the old catch 22, isn’t it? You can’t get the job without experience, and you can’t get experience without the job. Taking an...
Surging Sales? 6 Tips for Meeting Increasing Business Demands
Good business management often means being prepared for the worst, especially downtime and low revenue. But, when business unexpectedly booms, meeting increasing business demands...
How to generate interest in your company’s products
In a successful business, managers must be able to generate interest in potential customers. The customers need to be aware of the products and...
Not Yet Using Local SEO? UK Companies Must Include It As Part of Digital Marketing Strategy!
Looking for a great way to instantly appear on a potential customer’s smartphone? It’s local SEO. London companies just like yours are using it...
Why do you need an international health insurance while studying abroad
Let’s say you have applied for a degree program abroad and have been preparing to move after getting the acceptance letter. You get your...
Engaging international eLearning courses: Effective steps toward them
Creating e-courses can easily be a tedious process. This is because it has to be tailored towards an audience, specific learning needs of your...
Apps that will help improve your essay writing skills
Writing essays is an inevitable part of the educational process. So many students opt to turn to a trusted essay writing service to alleviate...
How to Profit from the Latest Sports Betting Craze
Sports betting is nothing new. It’s been around since, well … sports. The only thing new about it is the fact that the United...
JackpotCity Casino Review
JackpotCity Casino has graced the gambling industry since 1998 and can be trusted. This online casino was established by Digimedia Group, a company that...
How betting operators keep their players safe
While betting and gambling, especially on sports, continues to be extremely popular, especially in the United Kingdom, it is also true that there are...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
Business Insights from Traditional Card Games
In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...
How Augmented Reality Can Empower Mobile App Development
The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...
Health & Wellness Business Trends and Examples for 2021 & Beyond
Health and wellness are important resources for any person's quality of life. It's a constantly evolving field, and it can be a challenge for...
Promoting Wellness And Boosting Morale In The Contemporary Workplace
Ensuring positive mental health and a safe and happy work environment for your team is not only beneficial to your business as a whole,...
Why should you try out virtual dates?
Meeting new people in real life might be hard nowadays, due to restrictions or maybe a lack of confidence. When that happens, it makes...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
How to Fund Your Retirement
We keep shelving our dreams every day, and sometimes we don’t get the chance to dust off those shelves and claim what we’ve always...
Why do you need to choose cryptocoin debit card for purchases?
A crypto debit card enables individuals to use their e-currency assets for purchases similar to a debit card at any merchant that accepts card...
Questions to ask yourself before buying your new watch
There are more and more watches on the market. And more and more brands are trying to seduce consumers by innovating in their models....
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Things to know about Proton Persona 2019
Without time after Iriz, it's now the turn of the Proton Persona facelift version to go viral.Presented with a more sporty and fresh design,...
Motor Fleet Insurance: Who Can Get Full Cover?
Fleets come in a variety of sizes and business models, so insurance coverage should also be flexible enough to cater to all of them....
Tips For Building Collaboration In Construction
Details Of Collaboration In Construction
At its essence, collaboration in construction refers to parties working collectively to achieve the same goal in a project. Individuals...
How to find really cheap property to do up
There are twin principles when it comes to developing property, one is creating something very saleable that makes top dollar on the open market...
First Time Home Buyer? Avoid These Mistakes
It is exciting to finally have a house that you can call your own. Looking for the perfect house that fits all of your...
How to choose best portable power supply
When you have the mind of camping and any outside activity, then how you will get the quality time without any electricity supply. This...
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
Top Tech Tips For Your Home And Your Business
Tech needn’t drain resources today with some savvy moves. This guide shares battle-tested tactics to control costs without compromising connectivity or performance. Whether at...
4 essential tools to organize your digital team
Running an online business is easier and more popular than ever. Businesses are finding new ways to capitalize on the rise of remote work...
How the Cloud Boosts Productivity
Cloud computing has completely revolutionised the business world, and it is something that every business owner should be using. One of the main benefits...
Service management software for corporate
Also known as information technology service management, service management software is an integral part of today’s business world. The software helps corporate to manage...
5 Benefits of employing virtual data rooms for your business
Virtual Data Rooms (VDRs) serve the basic needs of businesses i.e., the online storing of data. The conventional physical data rooms are less secure,...
How Does Backtesting Work in Algorithmic Trading?
Financial trading has become more sophisticated with the use of modern technology that helps execute trades effortlessly. Modern algorithmic trading software has taken stock...
The Best Crypto-Friendly Banks in the United Kingdom
If you're looking for a crypto-friendly bank in the United Kingdom, you've come to the right place. In this blog post, we will discuss...
Digital Securities – What Assets Can They Represent?
Investors of all types are looking at new ways to diversify their portfolios and extend their profit margins. Cryptocurrencies are of course one way...
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...
Why won’t this website work?
As you are reading this, somewhere an app or website is crashing. Some of them will be for banks, some will be for a...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...