Business Case Studies by Industry

- Sportswear

Below is a list of Business Case Studies business case studies from companies within the Sportswear sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies sportswear case studies

    adidas Logo


    Hi-Tec Sports Logo

    Hi-Tec Sports

    • Using promotion to position a brand

      This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign. Edition 16 Logo

    • Transforming the marketplace

      This case study focuses on the development of a sporting e-business called UMBRO.COM. It shows how it has created new business opportunities for the football specialist Umbro. Edition 6

About the sportswear industry

The sportswear industry is one of the most price-competitive markets in the UK. The UK sportswear market comprises sports clothing and footwear. The industry is also divided between items used for sports and activity purposes and for fashion and leisurewear.

In 2010, the UK sportswear market was estimated to be worth £4.5bn at current prices, with sales of clothing making up the majority of the market (72%) compared with footwear (28%). Major players in this market include Hi-Tec Sports and Nike.