Marketing Case Studies by topic

It is the ability to satisfy customers that marks the difference between a successful and an unsuccessful organisation. That is why some children’s nurseries...

Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for...

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...

The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...

Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...

The Co-operative Insurance Society (CIS) operates in one of the most dynamic and complex markets in the world. Insurance is one of the UKÕs...

Customer service describes the activity of identifying and satisfying customer needs and, over time, exceeding customer expectations. This case study focuses on how Standard...

Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....

Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....

Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...

Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...

For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...

The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...

Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...

Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...

There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...

BSkyB will primarily be remembered as the company which changed the face of UK broadcasting, through reflecting our changing lifestyles as we move towards...

The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...

Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...

Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...

A main source of business growth is through product innovation. New products often come from ideas. These are either new ideas or ideas for...

In today’s society, consumers are bombarded with promotional  messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read...

Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result,...

Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...

BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...

For many builders and developers, it is too costly to buy plant equipment (fixed assets) outright. Instead, they hire the equipment they need from...

Businesses both shape and respond to changes in the competitive environment. In the early 1980s, the impact of information technology was changing the nature...

In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....

Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...

The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...

Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament in 1695, it is the UK’s oldest...