Case Studies

The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....

Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...

 Preparing to make a strategic change Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...

In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs. This case study illustrates the high...

For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd....

In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....

In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...

The New Deal Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...

Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture through innovative research and technology. Its purpose is 'bringing plant potential...

As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...

A Northern Rock case study Every organisation needs to move forward and face the future. In order to do so it must take decisions which...

Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...

The importance of recruitment For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...

Training and innovation The Group aims to be Europe's most innovative, profitable and customer focused printing company. It is constantly looking for ways to enhance...

Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...

In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities,...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....

Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...

We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....

BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...

In the commercial world, organisations respond differently to outside events and the process of change. Some constantly seek opportunities for growth while others wait...

In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...

The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...

The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

BT is the world’s oldest telecommunications company, with its origins in the Electric Telegraph Company in 1846. Today BT is one of the UK's largest...

All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...

Rapid changes in media, transport and communications technology have made the world economy more interconnected now than in any previous period of history. Nowhere...

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...

Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...

There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...

Governments markets are made up of the spending of National and Local governments. Each year the government spends billions of pounds on a range...

A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...