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Case Studies
Developing competitive marketing strategies
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...
Responding to changing customer requirements the drive towards wellness
Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...
Building on a brand
HMV has one of the world's most instantly recognisable trademarks and its name is inextricably linked with the history of recorded music. Few, if...
Building a brand in order to sustain its life cycle
Preparing to make a strategic change
Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...
Refocusing a product
In May 2001, at the Sony Radio Awards, Radio 2 was named Station of the Year for the second time in 3 years. This...
How Mars transformed the ice cream market
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
SWOT analysis and sustainable business planning
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Developing a human resource strategy
Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry.
Tarmac is most often associated with...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Apprenticeship training within the steel industry
Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Factors affecting organisational structure
The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...
Managing change through training and development
Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...
How roles and functions contribute to competitive advantage
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
Creating the UK’s ultimate travel experience
As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...
Product design through research and development
Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Quality through standards
BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...
Continuous improvement the Corus way
Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...
Developing growth strategies to become a market leader
A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...
Acting as a regulator and enabler
Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
The rebirth of the MGF
We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...
Sustainable business at Corus
Steel is 100% recyclable and can be used time and time again with no loss of quality.
Corus is the UK's biggest steel manufacturer and...
Organisations and Shareholders
Development of organisations and reasons to become a shareholder
Many businesses have humble beginnings; their founder had a business idea that worked. There are many...
Driving forward environmental aims and objectives
There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
Competing in the global marketplace
The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
The message is in the medium
Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...