Edition 17: This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011.
Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between internal and external communications, understand what is meant by customer focus, explain how the Inland Revenue uses market research to inform its new way of working.
Edition 8: This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.
Edition 17: This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL.
Edition 17: This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future.
Edition 16: This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future.
Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand how being dynamic and innovative helps Polestar to keep ahead of the competition, explain the importance of maintaining a skilled workforce, describe how appropriate training can motivate staff.
Edition 7: This case study examines ways in which Sodexho UK is developing its staff, particularly at managerial level, so that they are better placed to produce high levels of commercial performance (high sales, good profitability) as well as high quality service to customers.
Edition 3: This case study focuses on methods used by a leading UK company to move decision making ‘down the line.’ It examines how British Steel Strip Products, Integrated Works at Llanwern, engaged in a training programme based on empowerment, resulting in the company winning the National Training Award in 1995.
Edition 3: This case study has shown how The Equitable Life Assurance Society has adapted positively to the changing world of work. Through its training, development and recruitment schemes, the Society is building a more knowledgeable and competent workforce for the future.
Edition 3: This case study looks at how Marks & Spencers recruits high-quality graduates from other countries. Having appointed such graduates, the organisation must then cater for the cultural differences in order to provide them with scope for progression which meets their personal requirements.
Edition 2: This case study focuses on how training and development at an organisational level, was used by Northern Rock during this process of change to equip the Society for the many challenges of the 21st century.
Edition 6: This case study focuses upon the Diversity Initiative developed by Cummins. In doing so, it shows how the initiative has enabled the company to create an inclusive culture beyond equal opportunities legislation.
Edition 3: This case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace.
Edition 8: This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace.
Edition 2: This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image.
Edition 15: This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.
Edition 7: This case study looks at how one leading financial services company, Britannic Assurance, has met the challenges of the changing business environment by setting up a management development programme: Management Forum.
Edition 7: A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows how to recruit, train, develop, retain and motivate its employees. This case study looks at a company that is achieving all these goals.
Edition 15: This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain's forests.
Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of customer service as part of the overall product offered by organisations, understand how customer service helps to give an organisation a competitive advantage, illustrate how customer service enables an organisation to build a strong business capable of growing faster than its competitors.
Edition 8: This case study shows how Taylor Woodrow, is creating a benchmark for human resource development by matching its objectives with the needs of its employees. This places human resource development at the centre of the company’s culture.
Edition 4: This case study examines the importance of creating an effective labour market in order to reduce unemployment. In particular, it focuses on a specific government economic measure, the New Deal, as an example of the way in which governments can use policy measures to create a more efficient labour market and increase employability.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand why employers and employees need to agree on what is fair in the workplace, explain the role of unions in both protecting and representing workers at both local and national level, give examples of cases where UNISON has been successful on behalf of workers.
Edition 9: As a result of carefully reading the Case Study, students should be able to: explain the benefits for the employer and employee of working together harmoniously for the common good, outline the work of UNISON in protecting public sector workers’ rights, understand that union membership is a hard-won right that employees should exercise.
Edition 7: This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service sectors: travel, financial services, electrical contracting and road haulage.
Edition 18: This case study demonstrates how Asda’s recruitment and selection processes, teamed with effective leadership and its colleague engagement strategies, are helping the company to achieve its mission.
Edition 10: As a result of reading the Case Study, students should be able to: explain the importance of employee recruitment procedures as a means of maintaining competitive advantage, understand the purpose of a vision supported by values as a focus for corporate strategy, appreciate the need for business organisations to develop their core competences.
Edition 10: As a result of carefully reading the Case Study, students should be able to: outline the key stages and processes involved in a recruitment process, understand why McDonald’s places high emphasis on its people and the recruitment process, know that McDonald’s is committed to training its employees.
Edition 7: This case study emphasises the importance of training. In doing so it focuses upon the management trainee programme developed by Travis Perkins. This illustrates how its training scheme has been used to build a fast-growing business in a competitive business sector.
Edition 16: This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable.
Edition 14: This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is 'to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve'.
Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the range of activities involved in supply chain and logistics management, explain the nature of Wincanton’s business activity, explain the way in which different teams within Wincanton work together to meet customer needs.
Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need and value insurance cover, understand Lloyd’s role in insurance, understand the concept of a market.
Edition 5: This case study examines how it is necessary for you to look into the future, both in the short and long-term, to think realistically about all you hope to achieve from work and what skills you will need to do so
Edition 5: This case study looks at the importance of acquiring key skills to support career development.
What does ‘People’ cover?
Human Resources Management within an organisation ranges from understanding what human resources (numbers, skills etc) are needed to acquiring and retaining those resources.
Case studies cover:
Identifying which organisational structure will best deliver an organisation's objectives (hierarchy, flat, matrix) and the benefits/constraints of each
The process of evaluating the current and future human resource needs both in terms of numbers of people and skills and competencies (workforce planning)
What functions managers and leaders carry out and the difference between them, as well as how the varying leadership styles are applicable in different circumstances
The range of processes organisations use (internal and external) to attract the most appropriate candidates (recruitment and selection), including use of job descriptions and person specifications
The role of training (specific skills for a job) and development (improving an individual's potential for growth) in an organisation, looking at types of training (on- and off-the-job), coaching, mentoring, secondments, and use of appraisals as a means of identifying skills gaps and measuring performance
The work of motivational theorists (Herzberg, Maslow, Mayo, Taylor) and how their findings apply in the workplace in different circumstances
Understanding the strength of team working as a tool in an organisation and the different roles team members may have (Belbin)
Exploring the range of job roles and the typical responsibilities associated with each (operative, supervisor and senior manager)
The process of communication (sender, receiver, message, method of transmission) as well as the potential barriers (noise)
The requirements of employment legislation to an organisation, such as health and safety, minimum wage (fair pay), equal opportunities (ensuring no discrimination on grounds of race, ethnicity, religion, sex, age etc)
The role of trade unions in the workplace, e.g. negotiation, collective bargaining, providing employee representation, as part of employee/employer relations