Business Case Studies by Topic - People

Below is a list of case studies taken from the People section of Business Case Studies. Choose your sub topic from the list of arrowed links below the People heading.

People case studies

    • Communications in business

      • Enterprise Rent-A-Car Logo

        Communication strategies to engage a variety of stakeholders

        Edition 18: This case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence.

      • Kellogg's Logo

        Devising a communications plan

        Edition 17: This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011.

      • Bernard Matthews Logo

        Communicating with stakeholders

        Edition 16: This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.

      • Building Societies Association Logo

        The importance of effective communication

        Edition 14: This case study shows how building societies communicate with their own members on many different levels.

      • Vodafone Logo

        Using Business Principles to support ethical communication

        Edition 12: This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.

      • UNISON Logo

        Using effective communications

        Edition 12: This case study helps students understand communication processes and the benefits for an organisation of effective communication.

      • HMRC Logo

        Getting the message across - the importance of good communications

        Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between internal and external communications, understand what is meant by customer focus, explain how the Inland Revenue uses market research to inform its new way of working.

      • Coca-Cola Great Britain Logo

        Communicating through the "world game", for brand and corporate reputation

        Edition 8: This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.

      • Roche Logo

        Developing a communications strategy

        Edition 6: This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally.

      • Amway Logo

        Using communications to develop business opportunities

        Edition 3: This case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities.

      • Alliance & Leicester Logo

        Building a better business through communication

        Edition 3: This case study demonstrates how effective communications are vital to any business or organisation.

      • Halifax Logo

        Using business TV within a changing organisation

        Edition 3: This case study focuses on the Halifax’s decision to invest in a business television (BTV) system.

      • FKI Logo

        Communication - the key to success!

        Edition 2: This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with its workforce.

    • Developing people in business

      • Harrods Logo

        Increasing employee engagement through HRM

        Edition 18: This case study looks at the methods adopted by Harrods’ Human Resources department to increase employee engagement.

      • Harrods Logo

        Developing a career path in retail

        Edition 17: This case study show how Harrods develops its employees so they can achieve a rewarding career in retail.

      • Sheffield Forgemasters International Logo

        Apprenticeship training within the steel industry

        Edition 17: This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL.

      • Aldi Logo

        Business expansion through training and development

        Edition 17: This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future.

      • Network Rail Logo

        Managing change through training and development

        Edition 17: This case study examines the role of people in improving the rail network and the British economy.

      • Asda Logo

        Meeting business needs through training and development

        Edition 16: This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future.

      • Nuclear Decommissioning Authority Logo

        Training and development at NDA

        Edition 15: This case study shows how NDA has put in place a training and development strategy to ensure it has the best people to help deliver its mission.

      • Forestry Commission Logo

        Developing people through training

        Edition 14: The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.

      • Tesco Logo

        How training and development supports business growth

        Edition 14: This case study looks at how Tesco provides training and development opportunities for its employees.

      • Siemens Logo

        Training and development as a strategy for growth

        Edition 13: This case study shows how Siemens manages its ongoing need for skills and the contribution that training and development makes to its business growth.

      • Marks and Spencer Logo

        The role of training and development in career progression

        Edition 12: This case study shows how training and development support new business strategies and company values and help a company to cope with change.

      • National Grid Logo

        Developing skills in a large organisation through training and development

        Edition 12: This case study outlines how training and development ensures employees have appropriate skills to meet the current and future needs of the organisation.

      • Audi UK Logo

        Investing in people and in brands

        Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression.

      • Polestar Group Logo

        Investing in training to safeguard the future

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand how being dynamic and innovative helps Polestar to keep ahead of the competition, explain the importance of maintaining a skilled workforce, describe how appropriate training can motivate staff.

      • Sodexho Logo

        Delivering business objectives - staff development

        Edition 7: This case study examines ways in which Sodexho UK is developing its staff, particularly at managerial level, so that they are better placed to produce high levels of commercial performance (high sales, good profitability) as well as high quality service to customers.

      • British Steel Logo

        Moving decision making down the line

        Edition 3: This case study focuses on methods used by a leading UK company to move decision making ‘down the line.’ It examines how British Steel Strip Products, Integrated Works at Llanwern, engaged in a training programme based on empowerment, resulting in the company winning the National Training Award in 1995.

      • Equitable Life Assurance Society Logo

        Building a workforce for the future

        Edition 3: This case study has shown how The Equitable Life Assurance Society has adapted positively to the changing world of work. Through its training, development and recruitment schemes, the Society is building a more knowledgeable and competent workforce for the future.

      • Marks and Spencer Logo

        Training and development for cultural diversity

        Edition 3: This case study looks at how Marks & Spencers recruits high-quality graduates from other countries. Having appointed such graduates, the organisation must then cater for the cultural differences in order to provide them with scope for progression which meets their personal requirements.

      • ICI Logo

        Releasing the talents of employees

        Edition 2: This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people in recent times.

      • Great Mills Logo

        Recruitment as a business process

        Edition 2: This case study focuses upon the commitment of Great Mills, a leading DIY retailer, to the recruitment and development of its employees.

      • Northern Rock Logo

        Driving change through training and development

        Edition 2: This case study focuses on how training and development at an organisational level, was used by Northern Rock during this process of change to equip the Society for the many challenges of the 21st century.

    • Diversity in business

      • Tesco Logo

        Using diversity and inclusion to provide better service

        Edition 17: This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies.

      • Tarmac Logo

        Competitive advantage through diversity

        Edition 16: This case study demonstrates how Tarmac is benefiting from developing a diverse workforce.

      • Lloyds TSB  Logo

        Positive about disability

        Edition 14: The case study shows that developing good positive working practices that deal with disability benefits both employers and employees.

      • Lloyds TSB  Logo

        The business benefits of diversity

        Edition 12: This case study describes how Lloyds TSB uses a sexual orientation strategy as part of its diversity programme to deliver improved business benefits.

      • Cummins Logo

        Establishing a diversity initiative

        Edition 6: This case study focuses upon the Diversity Initiative developed by Cummins. In doing so, it shows how the initiative has enabled the company to create an inclusive culture beyond equal opportunities legislation.

    • Equal opportunities in business

      • Ford Logo

        The role of an equal opportunities policy

        Edition 3: This case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace.

    • Managing change in business

      • Chartered Management Institute Logo

        Developing the skills for managing change

        Edition 17: This case study illustrates how CMI supports the development of effective managers.

      • Corus Logo

        Overcoming barriers to change

        Edition 15: This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.

      • UNISON Logo

        Trade Unions - dealing with change

        Edition 8: This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace.

      • Automobile Association (AA) Logo

        Enhancing customer service

        Edition 2: This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image.

      • Blue Circle Cement Logo

        Creating a new way of working based on trust

        Edition 2: This case study focuses on changes which took place in Blue Circle Cement’s Cauldon Works in Staffordshire.

      • Philips Logo

        Making things better

        Edition 2: This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world.

    • Motivation in business

      • Virgin Media Logo

        Motivating and engaging employees for better business

        Edition 18: This case study shows how Virgin Media understands the impact motivated and engaged employees have on its business’ performance.

      • Kellogg's Logo

        Building a better workplace through motivation

        Edition 16: This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.

      • ARM Logo

        Motivation within an innovative work environment

        Edition 16: This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC.

      • Enterprise Rent-A-Car Logo

        Motivation in action

        Edition 15: This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.

      • Tesco Logo

        Motivational theory in practice at Tesco

        Edition 15: This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.

      • Siemens Logo

        Motivation within a creative environment

        Edition 15: This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.

      • Nuclear Decommissioning Authority Logo

        Developing a motivated workforce

        Edition 14: This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.

      • Lloyds TSB  Logo

        Changing working patterns

        Edition 13: This case study shows how Lloyds TSB uses flexible working patterns to attract, appoint, motivate and retain its staff in order to deliver the highest levels of customer service.

      • Egg Logo

        Motivation - how Egg unleashes the power of people

        Edition 12: This case study helps students understand how companies motivate their staff recognising how individual employee's needs are different.

      • Royal Bank of Scotland Logo

        Motivating through Total Reward

        Edition 12: This case study shows motivation theory in action and describes how a company can achieve the highest level of commitment from its employees.

      • Britannic Assurance Logo

        Implementing a management development programme

        Edition 7: This case study looks at how one leading financial services company, Britannic Assurance, has met the challenges of the changing business environment by setting up a management development programme: Management Forum.

      • J.D Wetherspoon Logo

        The importance of employee motivation

        Edition 7: A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows how to recruit, train, develop, retain and motivate its employees. This case study looks at a company that is achieving all these goals.

    • Organising people in business

      • Capco Logo

        Organisational structure in an innovative environment

        Edition 18: This case study shows how the organisational structure at Capco helped develop an innovative and entrepreneurial culture to facilitate its success.

      • UNISON Logo

        Developing responsiveness through organisational structure

        Edition 17: This case study looks at organisational structures and how UNISON’s structure is designed to allow it to make decisions and respond to changes quickly in order to help its members.

      • Tesco Logo

        Developing appropriate leadership styles

        Edition 16: This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business.

      • Chartered Management Institute Logo

        Using teamwork to build a better workplace

        Edition 16: This case study illustrates how CMI, by training managers and leaders, supports the work of effective team-working within the workplace.

      • Forestry Commission Logo

        Factors affecting organisational structure

        Edition 15: This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain's forests.

      • Chartered Management Institute Logo

        The importance of effective management

        Edition 15: This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.

      • Foreign & Commonwealth Office Logo

        Meeting business needs through workforce planning

        Edition 15: This case study looks at why the FCO needs people with transferable skills who can adapt easily and undertake many different roles and responsibilities within the organisation.

      • ScottishPower Logo

        Managing workforce requirements

        Edition 15: This case study shows how a dynamic and growing company needs to recruit new people with new skills to meet the energy challenges of the 21st century.

      • British Gas  Logo

        Workforce planning at British Gas

        Edition 15: This case study explores how British Gas manages the recruitment and selection of new employees.

      • Tarmac Logo

        Developing a Human Resource strategy

        Edition 15: This case study focuses on Human Resource Management within Tarmac. It looks at how workforce planning and other HR strategies enable Tarmac to meet its mission.

      • OPITO  Logo

        Management styles in the oil and gas industry

        Edition 14: This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.

      • Syngenta Logo

        Developing an effective organisational structure

        Edition 14: The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks.

      • Audit Commission Logo

        Flexible working patterns

        Edition 13: This case study shows how the Audit Commission has implemented flexible working practices to improve its services and meet the changing needs of its staff.

      • Enterprise Rent-A-Car Logo

        Using a range of management styles to lead a business

        Edition 13: This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.

      • Tarmac Logo

        Tarmac's functions - working together towards its mission statement

        Edition 12: This case study examines how organisational structure and departmental functions all contribute to the achievement of business objectives.

      • Travis Perkins Logo

        Building Human Resources to provide a foundation for growth

        Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of customer service as part of the overall product offered by organisations, understand how customer service helps to give an organisation a competitive advantage, illustrate how customer service enables an organisation to build a strong business capable of growing faster than its competitors.

      • Taylor Woodrow Logo

        Involving employees in meeting corporate objectives

        Edition 8: This case study shows how Taylor Woodrow, is creating a benchmark for human resource development by matching its objectives with the needs of its employees. This places human resource development at the centre of the company’s culture.

      • Capita/DfES Logo

        Making the labour market work better

        Edition 4: This case study examines the importance of creating an effective labour market in order to reduce unemployment. In particular, it focuses on a specific government economic measure, the New Deal, as an example of the way in which governments can use policy measures to create a more efficient labour market and increase employability.

      • Department of Trade and Industry Logo

        Partnerships with people

        Edition 3: This case study looks at how managers treating employees as full working partners helps create an atmosphere of open co-operation.

    • Protecting people in business

      • UNISON Logo

        Negotiation and representation at work

        Edition 15: This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy.

      • Acas Logo

        Acas and effective workplaces

        Edition 12: This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.

      • UNISON Logo

        UNISON and unions' wider role

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand why employers and employees need to agree on what is fair in the workplace, explain the role of unions in both protecting and representing workers at both local and national level, give examples of cases where UNISON has been successful on behalf of workers.

      • UNISON Logo

        Organisations and unions

        Edition 9: As a result of carefully reading the Case Study, students should be able to: explain the benefits for the employer and employee of working together harmoniously for the common good, outline the work of UNISON in protecting public sector workers’ rights, understand that union membership is a hard-won right that employees should exercise.

      • Trade Association Forum Logo

        Trade associations at work

        Edition 7: This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service sectors: travel, financial services, electrical contracting and road haulage.

    • Roles and responsibilities in business

      • GE Oil & Gas Logo

        Workforce planning in the global oil and gas environment

        Edition 18: This case study demonstrates the various roles needed around the world to ensure the efficient running of big oil and gas projects.

      • OPITO  Logo

        Roles & responsibilities

        Edition 16: This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable.

      • British Gas  Logo

        Roles, responsibilities and career development

        Edition 16: This case study illustrates the variety of career paths available within British Gas, the structures that employees work within and the levels of responsibility for each role.

      • Specsavers Logo

        Job roles at Specsavers

        Edition 15: The case study shows how different job roles are structured within the organisation and how they support Specsavers' business.

      • Tarmac Logo

        How roles and functions contribute to organisational performance

        Edition 14: This case study focuses on how the people in Tarmac Quarry Materials deliver the highest value for customers, communities, employees and investors.

      • KBR Logo

        Roles and responsibilities within an organisational structure

        Edition 14: This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is 'to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve'.

      • npower Logo

        Developing people through decision-making

        Edition 14: This case study explores the way in which RWE npower delegates responsibility to extend the capabilities of its employees.

      • Tarmac Logo

        How roles and functions contribute to competitive advantage

        Edition 13: This case study shows how Tarmac focuses on attracting and keeping the right staff and ensuring its employees have the right skills and expertise to grow the company.

      • Audit Commission Logo

        Achieving Better Public Services - The Work of the Audit Commission

        Edition 11: This case study helps students understand how training and development can improve service.

      • Wincanton Logo

        Operations management: the Wincanton way

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the range of activities involved in supply chain and logistics management, explain the nature of Wincanton’s business activity, explain the way in which different teams within Wincanton work together to meet customer needs.

      • Lloyd's of London Logo

        A truly global market

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need and value insurance cover, understand Lloyd’s role in insurance, understand the concept of a market.

      • Marks and Spencer Logo

        Financial management in a retail setting

        Edition 6: This case study examines the role of the Financial Manager at Marks & Spencer.

What does ‘People’ cover?

Human Resources Management within an organisation ranges from understanding what human resources (numbers, skills etc) are needed to acquiring and retaining those resources.

Case studies cover:

  • Identifying which organisational structure will best deliver an organisation's objectives (hierarchy, flat, matrix) and the benefits/constraints of each
  • The process of evaluating the current and future human resource needs both in terms of numbers of people and skills and competencies (workforce planning)
  • What functions managers and leaders carry out and the difference between them, as well as how the varying leadership styles are applicable in different circumstances
  • The range of processes organisations use (internal and external) to attract the most appropriate candidates (recruitment and selection), including use of job descriptions and person specifications
  • The role of training (specific skills for a job) and development (improving an individual's potential for growth) in an organisation, looking at types of training (on- and off-the-job), coaching, mentoring, secondments, and use of appraisals as a means of identifying skills gaps and measuring performance
  • The work of motivational theorists (Herzberg, Maslow, Mayo, Taylor) and how their findings apply in the workplace in different circumstances
  • Understanding the strength of team working as a tool in an organisation and the different roles team members may have (Belbin)
  • Exploring the range of job roles and the typical responsibilities associated with each (operative, supervisor and senior manager)
  • The process of communication (sender, receiver, message, method of transmission) as well as the potential barriers (noise)
  • The requirements of employment legislation to an organisation, such as health and safety, minimum wage (fair pay), equal opportunities (ensuring no discrimination on grounds of race, ethnicity, religion, sex, age etc)
  • The role of trade unions in the workplace, e.g. negotiation, collective bargaining, providing employee representation, as part of employee/employer relations

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