Targeting sponsorship within a specialist market niche (PDF) 
Sponsoring the Nationwide Football League (PDF) 
Lean production (PDF) 
CMC A3 ePoster Edition 14 "Enterprise in the fast lane" 
Roles, responsibilities and career development (MP3) 
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Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge.
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Case Studies
Location of Business
Managing a store relocation project
This case study describes the relocation in 1994 of...
Developing People
Training and development as a strategy for growth
Siemens is a leading technology business and one of...
Coca-Cola Great Britain
Within an arm’s reach of desire – global marketing
Global marketing has become a reality. The product most...
Business Environment
The message is in the medium
Put a Victorian school teacher into a modern classroom,...
Enterprise
Making the things that make communications work
Organisations gain many different operational benefits from producing goods...
Communications
Using business principles to support ethical communication
In 1985 the first mobile phone call was made...
Business Dictionary
What is Organisational Culture Alignment
Organisational culture alignment refers to the degree to which...
What is Sales Performance Management
Sales Performance Management (SPM) is a strategic approach that...
Case Studies
Using six sigma statistical thinking to improve business processes
It is easy to identify key competitors in a market by their goods or services. These products clearly meet...
The importance of customer service
Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them...
Focused, global and integrated
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with...
Integrated information systems seeing the whole picture
An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised...
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