Communicating through the "world game", for brand and corporate reputation (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Brand repositioning and communications
Research
Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...
The repositioning of Hobnobs
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Developing people through training
The Forestry Commission is a government department, making it a public sector organisation. Its mission is 'to protect and expand Britain's forests and woodlands...
Tarmacs functions working together towards its mission statement
Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....
Making things better
This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
The importance of excellent customer service
With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...
Delivering service excellence in the supply chain
As consumers, we expect our favourite brands to be available wherever we want to buy them and to be of the highest quality. For...
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
Using stakeholder partnerships to maintain success and secure the future
NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Developing ethical business strategies
CIMA, the Chartered Institute of Management Accountants, is the world's largest professional body of management accountants, with over 203,000 students and members in 173...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....
Meeting and exceeding consumer protection laws to drive competitive advantage
DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Promoting the brand
Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
Managing the supply chain for globally integrated products
Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...
Our business theory pages cover all the topics you need to know in business.
Rights of employees and employers
Disputes between employers and employees (and/or their representatives) usually occur when all the available channels of discussion and negotiation have been tried. Reasons for...
Decision tree analysis
Decision trees are graphical representations of alternative choices that can be made by a business, which enable the decision maker to identify the most...
PEST analysis
Before creating business plans or making decisions, it is important to 'scan' the external environment. This can be achieved through a PEST analysis, i.e....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
A Guide to Renting IBC Totes
Just a winter ago, we ended up getting an amazing deal on IBC totes from a distributor that was only a couple of hours'...
Assembly line robot applications
Assembly line robots act as a link between hard automation and humans. They are designed to operate faster and more accurately than humans. What’s...
Protecting your business smart strategies to keep your equipment and machinery running longer
Making your business successful is often about investing in not just the right people to drive it forward with you at the helm, but...
5 Profitable Business Ideas Aimed at Babies
Venturing into the baby business industry is promising for anyone passionate about children. Most of the opportunities in this industry require creativity, skills, and...
Best 10 Tips To Keep Your Office Furniture Clean
While most businesses survive in a chaotic environment, most people are more productive in a clean environment. Besides, dealing with a large team requires...
The Key Types of Entrepreneurs: Opinion of Victor Orlovski
Victor Mikhailovich Orlovski talks about the types of entrepreneurs, their distinctive skills and competencies.
Victor Orlovski: managers and entrepreneurs
In business, every entrepreneur is unique and...
How legal case management software can improve your firm’s efficiency
When it comes to practising law, efficiency is vital. In 2018 alone, the Magistrates courts in England and Wales received 1.469 million cases. For...
Advantages of Using LED Lighting
There was a time when incandescent bulbs were the rage for households as they represented the best available lighting resource. However, times have changed,...
The Business Benefits of Interpreting and Translation Services
In today’s globalized business landscape companies and consumers are increasingly interconnected and operate across borders, highlighting the international nature of business more than ever....
How to be smart with money as a business owner
For a start-up to be successful, it is important that it establishes good product-market fit, is led by a great team and has brilliant...
Why Everyone, Regardless of Wealth, Should Consider Investing in Art
Art investment has traditionally been seen as the preserve of the wealthy. However, in recent times, this perception has shifted dramatically.
Investing in art is...
How Smart Business Energy Choices Can Boost Your Profit Margins
In today's climate of escalating energy costs and concerns about the environment, smart business energy choices are increasingly important. Companies that take steps to...
6 Employee motivation ideas can be implemented today
Employees will gladly come to work as long as they get paid on time, but they may not be very enthused. In order to...
Carve out a career in digital analytics
In today’s day and age, data analytics is a hot topic. Businesses are tossing the word around as if the keys to success...
10 Useful points you need to consider for recruiting the right manpower
Hiring employees is a systematic process that has reputational and monetary consequences. Taking the time to find the right person might seem daunting and...
Email marketing best practices to follow in 2020
Email may look an inert channel where changes don’t hurry up to penetrate. But don’t get mistaken by this seeming lethargy – marketing trends...
The challenges of B2B market research and how to overcome them
In today’s busy market place, there is a lot of interest these days in marketing research. Behind every successful B2B product there is comprehensive...
Self-publishing: How to Make it Successful
After all the sleepless nights you've spent writing your manuscript, it's finally time to publish it. If you want to maintain creative control over...
3 Online tools that could improve work and learning productivity
There are a lot of changes happening lately, because of what the world is facing right now. Well, as you know, the world is...
Benefits of online learning and getting an online master’s degree
There are very few students who can approach taking their masters without also considering how they will pay their way. Traditionally, postgraduates have taken...
Motivational study tips for a successful online learning
Staying motivated is one of the biggest struggles in online learning that could affect even the most determined student. Managing exam stress and boredom...
Responsible online gambling advisors websites you can trust
Here is a list of compiled websites
relating to the world of online gambling. These are all gambling sites that you
trust with information, reviews, and...
Best Bets in Football
In the UK, the most popular sport for online betting has always been football. Whilst most people lose money by guessing what is going...
Features of Top-Notch Quality Betting Software
When launching a sports betting room, you are to offer something special to your customers. Otherwise, the risk that you will fail is pretty...
How to use games to improve performance at work
All through the ages, people had an inferior option on video games. They were thought to be an ideal pastime only for kids and...
The indispensable microtransactions in free to play video games
Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
Best Hair Transplant Clinics in London
Today we are going to recommend to you the best place for hair transplantation in London. Without a doubt, personal appearance is a very...
8 Wise hacks for the digital nomad lifestyle
For the digital nomad, life is a mix of work and travel, and the two have become a popular way to live for many...
Marijuana and your working productivity. top 7 things to know
It isn’t uncommon for cannabis users to face
challenges when trying to get things done. Perhaps because it’s easier to get
distracted while under the influence....
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
Looking at Buying a Fireproof Safe?
Are you considering purchasing a fireproof safe to protect important documents or data media?
Choosing the correct fireproof safe for your home or business is...
Four reasons to hire a solicitor
Many people are unsure about
hiring a solicitor. The high price tag and, sometimes, a reputation of being
arrogant and out of touch, puts off some...
Short-term loans and advances – how to be smart about it
If you fail to make a smart repayment plan, short-term loans can quickly send you into a financial abyss. There's no doubt that missed...
Order Title: Reducing Fleet Operating Costs through Efficient Vehicle Tracking
Any fleet manager who is not looking to reduce costs isn't functioning to the best of their ability. Of course, it isn't always easy...
Emergency Vehicle Lights on Vasa Shop
Do you own a vehicle and need an emergency light? Well, Vasa shop is the right one-time shop where you can get the best...
Cash for fake crashes. Fraudulent driver claims on the rise
Did you know that cash for fake crashes is mostly aimed on unwary motorists by fraudulent drivers? Well, these claims have been on the...
4 Types of Wood Fuel You Should Know
When you choose wood fuel for your fireplace, you ask yourself many questions. What kind of wood fuel has the highest calorific value? Which...
Cost of Moving House
What does it really cost to move house? The short answer is time, patience, and money. But we’re sure you’ve already guessed that and...
The Benefits of Buying Properties with Bridging Loans
Bridging finance was once seen as a facility open exclusively to experienced investors and commercial borrowers. Today, more mainstream customers are exploring the benefits...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
Bhanu Choudhrie on Innovation in the Aviation Industry
Bhanu Choudhrie was recently interviewed on Malcolm Gallagher’s “Meet the Leader” show, which airs on BizVision regularly.
The interview with Alpha Aviation Group’s founder...
The best rated business hotels in Ho Chi Minh
As one of the most vibrant and busy cities in the world, Ho Chi Minh – commonly referred to by its former name Saigon...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Manage your law firm’s phone system from anywhere using VoIP
Since 2005, VoIP has been a widely used word in the telecom industry. VoIP (Voice over Internet Protocol) as an advanced telecom service allows...
What should businesses be looking for in a VoIP phone system?
Technological innovation has long been shown to improve how a business operates and ultimately succeeds. One of the latest pieces of technology to take...
Key technologies shaping the energy sector
The energy sector is constantly changing due to the amazing advances in technology. Energy tech has transformed the industry in recent years. It is...
Deep Learning in AI Development: How It Works and Why to Implement
Programs that run machine learning algorithms are often called intelligent, even though most do not learn without human intervention. Instead, deep learning can do...
Following a cybercriminal’s trail with the help of WHOIS lookup
Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...
Growing demand for Microsoft 98 366 certified professionals
In one of the recent survey published by industry experts shows that in coming days, approximately 80% of IT support roles would require a...
Investing in Cryptocurrency with YuanPay Team
One of the different types of investment options today is to invest in cryptocurrency. In fact, you will always hear about the crypto market...
A Comprehensive Guide to Understanding Crypto Tokens
What is a crypto token? It’s a digital unit that carries value or rights, operating on a blockchain that records its transactions and ownership....
Bitcoin As Medium of Exchange 2024
Bitcoin has been designed to have a lot of desirable properties of a money-like good. It is portable, divisible, recognizable, durable, scarce, hard to...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
10 Ways to Promote a New Website
So, you've got a shiny new website!! It's lightning-fast, engaging, and user-friendly now what? It's time to share it with the world. After all,...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
Step by Step Guide to Create a Website
Due to the availability of the right resources and tools on the internet, every single person has become capable enough to create their website...