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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Launching a new product into a developed market

Established markets generate intense competition during which new and innovative marketing strategies are required and new and existing products are developed. As a market develops,...

Using market research to develop a product range

The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is: 'The Coca-Cola Company exists to benefit and refresh...

The role of PR in changing perceptions

Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...

Recruiting selecting and training entrepreneurial managers

The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...

Using a range of management styles to lead a business

For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...

Developing a human resource strategy

Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry. Tarmac is most often associated with...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Calculating the risks in making investment decisions

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Interpreting and understanding accounts

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Making life easier

For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...

An integrated approach to customer service

When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....

Managing a store relocation project

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Growth through investment

Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...

Achieving growth in a competitive marketplace

In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...

The transformation of ICI

In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...

Maintaining the co-operative difference

CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...

Beyond corporate social responsibility

Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...

The knowledge-driven economy

This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

Objectives and dynamic strategies in an expanding market

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...

Competitive advantage through sustainable product development in construction

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

Our business theory pages cover all the topics you need to know in business.

Business strategy

A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as long-term...

Product life cycle

The product life cycle is the period over which it appeals to customers. The sales performance of any product rises from nothing when the...

Sources and uses of finance

There are a number of ways of raising finance for a business, below we examine the sources and uses of finance. The type of...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Top 4 benefits of good health and safety at work to your business

In the business world, they say labor is a basic factor of production. If you are a business person, it is common knowledge that...

10 practical steps to avoiding slips and trips in your business

Slips, and falls are the primary cause of accidents and injuries of the workplace. While sometimes they result in only minor bruises or scratches,...

How Call Center Outsourcing Optimizes Operational Efficiency in the Insurance Industry

The insurance industry is evolving through call center outsourcing. This strategy reshapes customer service and operations, moving away from traditional practices. By partnering with...

The 101 guide for starting a thrifting business

When Macklemore can look good in a grandma’s coat, so can you! Recently, thrifting or the art of purchasing pre-owned clothing has taken the world by...

Bosch. The Secret of Success

Bosch is a German brand of home appliances owned by BSH Bosch und Siemens Hausgerate GmbH, which is a joint venture of two major...

How To Ace Work-Life Balance As A Busy Entrepreneur

Entrepreneurs always run short of time because their task lists are endless. They often try to do everything alone, which is another reason for...

5 tips for globalizing your business

There’s a reason that ‘going global’ has become such an over-used phrase: globalization has become key to the success of companies all over the planet. But...

5 Reasons To Hire A Lawyer When Starting A New Business

Establishing a new business in Melbourne is exciting, but it can also be challenging. There are just too many things to think about, such...

Advantages of Using LED Lighting 

There was a time when incandescent bulbs were the rage for households as they represented the best available lighting resource. However, times have changed,...

Will digital payment platforms successfully ride the wave of the recent stock market correction?

The way we use the internet now is very different to how it was 10 years ago, but that can hardly be unexpected. The...

Keeping your mind on your business how invoice factoring works for you and your money

In 2008, there were an estimated 27,281,452 businesses in the US alone. Now we’re in 2017, it’s likely that figure is even bigger with...

What Are Forex Pairs and How Do They Work?

So, what exactly is forex trading? Well, while there will be similarities, it may be different to what you are used to in other...

2024’s Top Financial Moves for Graduates

Graduation is a significant milestone for any young adult. However, being thrust into job-hunting, employment, self-sufficiency, and increased financial responsibility can be nerve-wracking.  University or...

8 Pro Tips To Hire The Perfect Candidate

Looking for the right candidate for your company is like finding a piece of the puzzle from the heap. It is there, and you...

Escaping the office business ideas for people who love to be outdoors

Some of us couldn’t think of anything worse than being stuck inside an office for the best part of the day and if you...

Photo Editing Trends and Recommendations in 2021

Without a doubt, Photoshop is one of the most known software for image editing on the market. Although its efficiency isn’t under debate, more...

How to start a strong SEO strategy for your business

Every business, brand, and professional that owns and operates a website needs to start thinking about SEO. This thought should only be that it...

Tips for making actionable content

If you’ve been told content marketing is the answer to all your online promotion needs but you’re just not seeing the results you want,...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Tips for homework assignment success

Does the only thought about the need to complete a paper spoil your mood? Doing homework is essential whether you like it or not....

5 benefits of graduating in business studies

We all do business; some will say that it makes the world go ‘round. Well, in a way it does. Business creates job and improve...

Why you should choose Shattuck ST. Mary’s school Forest City

If you are looking to select a school, you would be better off filling out the application in Shattuck St. Mary's School Forest City...

7 Interesting facts about casino that you didn’t know

Do you know the guy who entered the Guinness Book for the longest poker game ever? Can you believe in the mystical meaning of...

The introduction & impact of gamstop

Those who like to gamble regularly will know all too well what Gamstop is but for those who don’t find themselves partaking in mobile...

Top Megaways Slots in 2020

With the festive season approaching, the time has come for best-of charts. At this time of the year music, films and online games are...

Trends in the video game market in 2021

 In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...

Can Spider Solitaire Increase Productivity?

While widely believed that gaming during working hours negatively affects productivity, scientific and psychological research has repeatedly demonstrated that taking a solitaire break may...

Virtual reality: The new definition of online casino experience

Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....

How CBD Gummies Make You Sleep Like a Baby?

Image source: https://unsplash.com/photos/kHHwYNA1lnM Cannabidiol, or simply CDB, has become one of the most famous compounds out there. Almost everyone knows that it’s derived from industrial...

Is a Bubbler Better Than a Bowl?

Bubblers are an interesting way of smoking legal herbs. With multiple benefits and unique features, bubblers have gained recent popularity amongst customers. Although the...

CBD oil tincture is it for you?

The mind-blowing health benefits associated with the use of CBD have seen it gain popularity across the globe, with some researchers claiming that it can help...

How to get away with wearing the same dress to every party

You may be the outgoing type who wants to make an impression on every holiday party you attend. Showing up in different flashy outfits is one way to...

How To Match Your Sunglasses With Your Style

Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...

Is technology spoiling sport

There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...

Debt Relief Programs: Everything you Need To Know

As part of the debt relief programs, customers generally stop paying their creditors and save money until they have a certain amount. After that,...

Beginner’s guide to managing your money in the UK

Managing your money wisely is a crucial skill for a financially secure and fulfilling life, particularly in the United Kingdom.  In this beginner's guide, we'll...

Why Does Calculating Your Debt-To-Income Ratio Matter?

Image Source Borrowing money entails responsibility. You must be able to consistently make repayments on time. For that reason, lenders have to look at several...

Car Loan in Singapore: Answers to the Common Questions

Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...

5 Simple Ways to Save on Your Car Hire

Hiring a monthly car hire on your travels is absolutely key if you want to truly explore off the beaten track and discover those...

How to be smart about buying your next car

Image source: Unsplash.com Nobody will argue that cars are one of the most important everyday things that we tend to rely on quite heavily. As expected, the automobile...

8 Things You Should Never Put in a Storage Unit

Whether you’re a lucky person shifting your home to your dream burrow, or a rather unlucky student who got stuck with a tiny dorm...

Glenn Delve on Picking a Niche in Property

Getting started in the property business takes quite a bit of planning. I found my development niche through market research, which I'd recommend to...

How to find the right interstate movers in Sydney

Several qualified companies are available when you look for an interstate mover. You will always have the opportunity to meet and interview the number of long-distance...

Hotel Revenue Management Trends & Innovations in 2022

Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...

7 helpful tips to provide an excellent experience for your hotel guests

Hotel owners and managers---did you know that improving your customer experience for your guests could save you both valuable time and money? Excellent guest...

How to get a Spanish Golden Visa by buying property

Simplicity in the way it is applied, aside from not having to travel to Spain more than once a year, are two of their...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

6 Ways In Which Modern Technology Improves Various Industrial Sectors

Multiple advances in different technologies helped a broad spectrum of industries to move forward and embrace Industry 4.0. Many innovative developments are happening at...

7 Key Tips Before Getting Your Business Online

Entrepreneurs are one-of-a-kind. They are those who pursue their ambitions. They thrive in their own uniqueness and have little or no desire to work...

The advantage of internet telephone for small business

The Voice over IP (VOIP) technology is not a new one, being only a little younger than when the Internet was first announced. However,...

How To Choose A Software Development Methodology For Your Next Project

There are several important steps to help choose a custom software development methodology for your next programming project. The selected programming model can make...

5 Ways to Manage Data in Your Business

Managing data is an essential component of success when running a successful business. It is the lifeblood of any company and is used to...

5 tips on building ERP software

ERP software has been a game changer in the industry. It allows you to take full advantage of all the good that comes with...

Best Bitcoin Casino Sites in the UK. 10 Crypto Sites

Crypto gambling is popular among many gamblers in the UK. Crypto casinos allow punters to wager and win Bitcoins in their crypto casino. Although there...

Why Are Case Competitions A Big Part of Business Schools?

Case competitions for business schools in universities are a great way to challenge and hone the skills of students of all levels like bitcoin...

Top four Bitcoin trading tips

Bitcoin gained quite a lot of popularity in 2017 and, since then, consumer traders, as well as institutional investors, have become heavily interested in...

How‌ ‌to‌ ‌develop‌ ‌a‌ ‌food‌ ‌app‌ ‌for‌ ‌your‌ ‌restaurant‌ in‌ 2021‌ ‌

Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....

5 Reasons to Use a Budgeting App to Manage Your Finances

Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...

Business cell phone charging station

Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...

The seven components of a great website new businesses need you to know

New businesses have a lot to decide and design before they ever open their front doors. There is so much to do, in fact,...

Lessons to learn from businesses mastering the online space

Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...

Tips for Making a Great Website

In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...

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