Re-focussing a company's culture and marketing mix (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The advantages of sponsorship
This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.
Company vision
Vodafone:...
Identifying and creating new markets a new strategy for a global leader
Nearly everyone is aware of Intel. It is the world's fifth most valuable brand valued at around $35 billion. Most of the world's personal...
Brand repositioning and communications
Research
Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Making the labour market work better
The New Deal
Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...
Recruiting selecting and training entrepreneurial managers
The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Solving complex supply chain problems
Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...
Competitive advantage through efficiency
The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
Enterprise in the fast lane
An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...
Sustainability stakeholders and profits
BT´s approach to sustainable development
This is built around four key moral principles.
Equity today: the duty to meet the present generation's needs. At the recent...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Recruiting selecting and training entrepreneurial managers
The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...
Using teamwork to build a better workplace
In the business environment, nearly all individuals within an organisation will belong to one or more groups or teams. A team is a set...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Our business theory pages cover all the topics you need to know in business.
Types of organisation
The main types of business organisation in the private sector are illustrated in the chart below:
Criteria For Judging The Success Of Business
Businesses come in...
Aims and objectives
Business activity is focused on the achievement of business aims and business objectives.
A business aim is a goal a business wants to achieve. A...
Management of change
Organisations change over time in a variety of ways. There are a number of ways in which they might change:
1. From small companies to...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Instagram Marketing Strategy For E-commerce: Learn From The Best Brands
Instagram is an effective platform for E-Commerce entrepreneurs that offer a lot of marketing potential. Instagram E-Commerce is undoubtedly one of the fastest ways...
How to Modernise Your Office Space
An office is more than just a place to work it's a hub of creativity, collaboration, and productivity. However, with the rapid evolution of...
A guide to developing a new project
Being in charge of a new project is exciting, and may be a little scary too if you’re new to project management, or it’s...
Entrepreneurs guide to successful parties and networking
As an entrepreneur, it is pertinent to develop strong relationships with friends and rivals. Those relationships will prove to be very helpful when you...
Business plan and its prominence
A business plan is referred to as a written description highlighting the future plans of your business. This is the document where you explain...
Great and profitable online business ideas
Image source: Pixabay.com
A good business plan goes a long way if you are looking to get into something long-term. However, when it comes...
6 Top Law Firm Marketing Strategies to Close Out 2020
Do you own a law firm? Times are tough. The current Corona Virus pandemic has closed many courts due to the lockdown and many...
In the world of work, the cost varies from country to country
There are some things that every business can control but there are plenty of factors that are beyond their powers to influence. While an...
Top green energy technologies and solutions
Energy expenses can be annoying. From heating your home and watering that beautiful lawn of yours, to gassing the car soaring energy bills can...
What Are Forex Pairs and How Do They Work?
So, what exactly is forex trading? Well, while there will be similarities, it may be different to what you are used to in other...
Robo Advisors – the Good, the Bad, and the Ugly
Robo whats? I hear you ask. Good question. A third option has arisen when making investments and participating in the Stock market. It's exciting...
Qualities To Look For In A Forex Broker
In the world of foreign exchange trading, a broker facilitates traders in buying and selling foreign currencies with ease. The trade occurs between a...
Working tips to increase your presentation skills
We all have different gifts and talents. Some people can play football quite well. Others can play basketball to legendary status. There are also...
How online tools facilitate your everyday work processes
The digitization can't be stopped. Those who miss the deadline must expect to be left behind by the competition. In the media, there are...
6 Highest Paying Cities And Companies For Part-Time Jobs
Some people are content to work a traditional 9-to-5 job. Others, however, prefer the flexibility and freedom that comes with working part-time. If you're...
How To Develop A Social Media Marketing Plan
Yes, social media can accomplish so many great things for your business if you leverage it in the right way. From increasing brand awareness,...
Top 4 Tactics To Help You Close More Business Deals
Finding potential business partners can be difficult, let alone closing them. It takes time and energy to keep on top of companies you want...
Hosting a business networking event in Northampton
If you need to host a business networking event, you want to be sure to select a location and venue that is alluring and...
How to breathe easier in your study place
Whether you are working in an office, a library, or at home, it is important you ensure that you breathe the best quality of...
Things to consider if you’re thinking about graduate school
Thinking
about going to graduate school?
Some people plan to go to graduate school after college, while others decide to get a master's degree after...
First aid in schools whats required
From a health and safety perspective, schools are simply another kind of workplace that must adhere to specific requirements. As well as fire safety...
Why is playing Bingo so popular amongst seniors in the UK?
Bingo is in a pretty good place right now. UK bingo sites are experiencing unprecedented demand, while a growing number of pubs are adopting...
Is an Investment into iGaming Still Worth it?
The last 15 years have seen the emergence of Igaming as one of the fastest-growing industries on the planet. By 2016, the iGaming industry...
888 Sells Their Bingo Business
The global boom in online gambling is leading to major re-organisation among familiar international betting and gaming brands.
The latest demonstration of the exciting changes...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
Why will CBD businesses boom in 2021?
CBD products is a growing industry, and all signs show that it'll maintain this upward trend. Even if most markets have faced challenged due...
Deaf and Hard of Hearing: What’s the Difference?
The terms deaf and hard of hearing can be used to describe people with hearing loss. However, they’re not always used to explain the...
The Benefits of CBD & Cannabinoid Products – The Science Behind It
CBD is a term used for one of the most important and beneficial compounds found in cannabis. It is derived from the Cannabis plant...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
Sparkle and Shine with The Secret to Radiant Wedding Dresses Revealed
The one thing that grabs the utmost attention in a wedding destination is the wedding dresses of the bride and groom. The radiant wedding...
How to know if your pet needs a dog brace
As a dog owner, you want to do everything you can to take care of your four-legged friend. Part of doing that can sometimes...
Guide to help you choose a guitar pick
As you know that a guitar pick is an unsung hero in the guitar world. It is like a character in a movie who...
The most crucial developments to power tools in recent years
They may have been used since the 1800s, but power tools have developed at a rapid pace in recent years. By the close of...
How to pay off your debts in the right order
If you have several debts spanning across many creditors, it can be overwhelming and challenging to know where to start. It might seem that...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
The Benefits of Autonomous Driving
Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...
3 killer tips to get a good second chance auto loan
Sometimes goodluck is necessary to get a second chance. The ongoing financial downturn has forced loan providers to be more careful,and even people with...
THE FUTURE OF BRICKS
In the ever-evolving world of construction, one element that has withstood all the tests of the time-bricks. Bricks have been a cornerstone of architecture...
How to find really cheap property to do up
There are twin principles when it comes to developing property, one is creating something very saleable that makes top dollar on the open market...
Renovating A Property For The First Time: 11 Common Mistakes To Avoid
Undertaking a renovation project for the first time can be daunting and stressful. As a result, you may end up making some common mistakes,...
Dubai marina the hotspot to refresh and rejuvenate
We all live in a
constant circle of waking up, going to work, coming back, sleeping, and
following the same cycle the following day. After a...
What are the things worth buying from Dubai, UAE?
Every travel enthusiast and individual wants to have a trip to Dubai, UAE. Why?
The reason is because of its excellent infrastructure, sightseeing, and extravaganza....
What are Canadian national pardons and how do you get one
Canadian national pardons have the roll of erasing a crime from your criminal record. This means that you can become fully rehabilitated in the...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to Future Proof Your Enterprise with Digital Transformation
Embracing the latest technologies and methodologies is key for improved business operations and end-user value. It can help your business evolve and develop on...
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Creating Compelling Content Using an AI Writer
In today's digital age, creating compelling content is essential for businesses to thrive and engage with their audience. One emerging tool that has revolutionised...
Buy IPv4 Addresses at Prefix Broker
Are you looking to buy IPv4 addresses? Prefix Broker is the perfect partner for you! They are specialized in anything that has to do...
What to look for in an ad blocker to help improve your browsing experience
How often have you browsed the internet and been annoyed at the constant online ads, popups and other disruptions that continue to disrupt your...
The continued rise of the Cryptocurrency Bitcoin
Bitcoin is a real talking point in investment circles, it has been hovering around an all-time high for a few weeks now. And everyone...
What is the Difference between DeFi Coins and Tokens
Cryptocurrencies, coins, tokens. For a person who is just discovering the world of crypto, all these concepts look like synonyms. The fact that all...
All About Investing with Bitcoin Loophole
Bitcoin Loophole technology was invented by a group of prestigious early investors who became wealthy due to Bitcoin's success. The Bitcoin loophole's popularity has...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
10 reasons why you need a website
Right now, you likely have a number of marketing strategies that you use for your business. However, you might not have a website. Maybe...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...