Using PEST analysis to identify external influences (MP3) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Innovation in infant nutrition – Cow and Gate Next Steps
In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products...
Building a brand in order to sustain its life cycle
Preparing to make a strategic change
Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Creating a competitive advantage through research and development
The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...
Re-engineering a business process
All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....
The role of a multi national in developing markets
This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities,...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
The contribution of the FTSE4Good Index to socially responsible investment
In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
Balancing a fine line in an environment of change
Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing a stronger customer focus
Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...
Growing a brand in an unbranded market
A marketplace is divided into consumer markets and organisational markets. In organisational markets, businesses sell goods or provide services to other business organisations. Buyers...
Entering overseas markets
Provident Financial was founded in West Yorkshire, England in 1880 by Joshua Waddilove. The company’s headquarters are still based in West Yorkshire. However Provident...
Our business theory pages cover all the topics you need to know in business.
Elasticity of demand
When you raise the price of most items, people will buy less of them. For example, when one airline raises its price, air passengers...
The impact of eCommerce on business activity
Selling through websites is the fastest-growing method of trading worldwide, we will discuss the impact of eCommerce on business activity.
There are two primary...
Employer employee relations
Employers and employees need to have some system for communicating their views and requirements to each other. Employee-employer relations take place at two main...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Making Sure Your Logistics Team Is Ready To Go
When you are in the business of logistics or global trade, it is important that you make sure that everything runs smoothly and things...
Business Energy is a Necessity in the Corporate World – Here’s Why
Businesses and corporate bodies are so focused on many other aspects of entrepreneurship that they tend to forget the bare necessities. One of which...
eCommerce essentials strategies for setting product prices like a pro
Few things are as important and as difficult to decide upon as a price point for your product. Set your prices too low and...
The rapid growth of sport as a business
The growth of sport in general has continued to rise year
on year. You only have to look at the last calendar year, which saw...
Money saving tips from successful small businesses
Saving money in the first months of your new business seems like an impossible task. This is why small businesses, at times, struggle to...
Why Set Up An Offshore Company?
In the field of financial planning, a question arises, Why set up an offshore company? Delving into the intricacies of erecting a foreign entity...
UK Research Emphasises the Importance of Virtual Work Experience for the Post- COVID Recovery
Like the economy, the pandemic crippled education, cutting off the professional learning channels of young people in the UK. Lots of questions are being...
Renewable Energy Companies Can Help Protect Human Rights
The climate crisis disproportionately harms developing countries, low-income communities, indigenous peoples, and other marginalised groups. There is now a growing threat that the climate...
5 best business ideas for startup in New York city
It is agreeable that to be your own boss is the most
thrilling and appealing lifestyle. Especially when you are living in the most
happening city...
How Small Businesses Avoid IRS Tax Audits
As a small business owner, a tax audit notification from the Internal Revenue Service “IRS” is devastating. If you have never received such a...
What Influence Does the Dollar Have on the Forex Market?
The US dollar occupies a dominant position in the forex market today, affecting the performance of other currency pairs. Its status as the world's...
IronFX: Online Forex Trading Guide
IronFX has made its mission around the central trading concept of speed. That quality is consciously built into the processes the broker is concerned...
Can you really drink and party your way into a six figure finance job making 165k a year in only 3 to 5 years
Just keep reading for verifiable proof …
My story will shock you …
And hopefully inspire you too.
DIARY OF A HARD-DRINKIN’,
HARD PARTYIN’ UNDERGRAD
My GPA was in...
Unveiling the Mystery: What is a Background Check? Demystifying the Role of Recruitment Software in Modern Hiring
In the fast-paced world of modern recruitment, hiring the right candidate involves more than just a stellar resume and a firm handshake. Enter the...
Conference conquering strategies make best use time
You’re headed to a big work conference and expected to make a good impression. These corporate things can go off without a bang, however,...
Product Development: Essential Practices For Agile Product Management
Agile methodology is often the best solution when it comes to developing and releasing a new product.
With the flexibility provided by an agile approach,...
Here’s to brand your start-up business effectively in order to be successful
The biggest goal entrepreneurs tend to have when starting up their own business is to be ultimately successful and yet only a few are!...
Why Your Business Needs SEO Yesterday
It doesn't seem so long ago that the word SEO (search engine optimisation) was unheard of.
Fast forward a few years to today, and SEO...
Tips for homework assignment success
Does the only thought about the need to complete a paper spoil your mood? Doing homework is essential whether you like it or not....
Knowledge broker blueprint (review)
Name of product: Knowledge Broker Blueprint
Created by: Tony Robbins, Dean Graziosi, and Russell Brunson
Payment: $1997 (Payment Plan Available)
If you are someone looking for wealth,...
Is English The Hardest Language To Learn?
English is the most widely used international language that is accepted and practised worldwide. A few people find it easy and smooth, but a...
Is the return of land-based casinos insight?
It’s been a horrid 12 months, but finally, the light at the end of the tunnel appears to be shining brighter. The UK Government...
Business Lessons That Can Be Learned from the Internet Casino Industry
The first online casino websites began to arrive in the middle of the 1900s. It was developed by Microgaming. Who knew it would become...
Short Guide to Casinos in the Southwest UK
Although the southwest of England is not known for its casino scene, there are some exquisite options for those who want to play a...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
The Difference Between Emotional and Physical Affairs
Affairs, both physical and emotional, can do catastrophic harm to a relationship. When one partner engages in an affair, it destroys trust and leaves...
What Does the Future Hold for CBD Wellness Products?
When it comes to novelty wellness products with plenty of potential health benefits that are somehow walking the walk, cannabidiol (CBD) products would be...
The patent pending Burp Buddy makes it easy to keep spit-up messes away from the caregiver and the baby
Burp Buddy provides multiple three-layer panels of smooth and comfortable burp cloth surface. Conveniently flip to a clean panel when needed. Burp Buddy...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
What is Shapewear and Why Do You Need It?
In the world of fashion and comfort, body-shaping lingerie is an unheralded game-changer. A well-curated piece not only enhances a woman's natural body contours...
How to Avoid Hidden Fees When Transferring Money Online to Ukraine
Transferring money online to Ukraine has become a popular way to send funds to friends and family, pay bills, or conduct business transactions. Nevertheless,...
Maximize your chances of getting no credit check payday loans
Unforeseen expenses are a part of life and there is no way
you can escape them. Can you ask a loved one to postpone an...
How to prepare for a personal loan application
Is it that time of the year that when your account balance cannot match up to your needs? Are you looking forward to getting...
The Most Common Faults with Used Cars: What to Look Out For
Anyone who became of age watching the classic Only Fools and Horses will immediately assume that should their new-to-them used car break down within...
7 Top Tips For Buying Your Next Vehicle
When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
What You Should Know About A Performance Bond Before Actually Getting One
When talking about big fields like construction and real estate development, the focus is on how projects are completed. Financial instruments are needed to...
Ideal cleaning tool for households with pets and small children
The Tineco Floor One S3 Wet and Dry Vacuum Cleaner offers a superior cleaning experience for all kinds of flooring. This includes hardwood floors,...
Residential Manpower: Facts and FAQs When Hiring a Scaffolding Company
Building a house sure is a tough job! It requires time, money, and of course, manpower. If you are a homeowner, or soon-to-be one,...
New Infographic Unveils the Popularity of London’s Underground Stations and its Key to Movie Stardom
The UK underground is quite a setting you want in your movie production. It makes for great viewing and screen excitement when fans see...
Startup tips for the specialist tourism sector
If you’re considering throwing your hat in the ring in the travel and
tourism sector, there’s lots of potential for profit.
Tourism growth outpaces the global
economy...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
The Way FinTech Is Changing the Landscape In the Middle East
As one of the most diverse areas on the planet, the Middle East is spanning three different continents, more than 20 countries, and it...
Corporate markets: modern issues in business technology
Information technology has played a rising level of importance in recent years and these industry trends have increased the abilities of even the smallest...
Things to Consider Before Outsourcing IT and Cybersecurity
Many small business owners have the mistaken belief that their company is not going to be targeted by cybercriminals and hackers. This is simply...
What will it cost you to have a 3D printer?
Ever thought of acquiring a 3D printer for yourself? So that you can print numerous fun and useful 3D printing designs with it, or...
What is a rich text editor?
Rich Text editor, sometimes called a WYSIWYG (What You See is What You Get) editor, is the one that appears in areas where text...
How to trade smartly with Cryptocurrencies
How to store cryptocurrencies and cash in one place safely and which one to choose
If you are here, you probably already know the basics...
5 Ways to Find the Right Crypto Training Course for You
Age of Crypto
While there is no shortage of people who want to overlook cryptocurrency as just another phase in the global market. The truth...
How To Start Trading on Bitcoin Loophole
Cryptocurrency trading is taking over the world at a neck-break speed. It is a lucrative business, and many people are being absorbed daily. Do...
iOS vs Android: what’s the best choice for your mobile app?
Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...
How to plan a website redesign
There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...