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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Building a photographic system around the user

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...

Injecting new life into the product life cycle

Injecting new life into a brand The Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...

Using new product development to grow a brand

Kellogg’s and the marketing mix With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...

Organisations and Unions

UNISON Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...

Developing appropriate leadership styles

Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...

Using diversity and inclusion to provide better service

Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Lean production at Portakabin

Portakabin is an international company. It produces some of the most advanced building systems available. The company is part of the £700 million turnover Shepherd...

Taking a long term view developing fuels for the future

How we use oil is becoming an increasingly important issue. There has been growing concern over society's dependence on oil, the impact of vehicle's...

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

A customer centred approach to providing insurance

One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...

Expanding a business through skilful acquisition

The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars....

Making the things that make communications work

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

Managing firms throughout the business cycle

The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...

Working for sustainable development in the primary industry

Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...

Meeting and exceeding consumer protection laws to drive competitive advantage

DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

People in organisations

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

Entering overseas markets

Provident Financial was founded in West Yorkshire, England in 1880 by Joshua Waddilove. The company’s headquarters are still based in West Yorkshire. However Provident...

Re-engineering a business process

All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....

Our business theory pages cover all the topics you need to know in business.

Responsible production

Responsible production involves the production of goods and services in an ethical way which involves the minimisation of waste and pollution. In the past...

Personnel functions

The term personnel department refers to the organisation's function that is responsible for the management and motivation of people in the workplace. The term...

Recruitment selection and training

Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Marketing 101: Top Tips to Increase your E-Commerce Sales

One of the fastest-growing and most profitable industries of the past few years has been e-commerce. It’s a market that is worth billions of...

Understanding Federal regulations safety complaints

Whenever the government is involved in anything whatsoever, there are bound to be pages upon pages of rules and regulations which must be complied...

Tips for creating high quality secure ID cards for your business

Companies, organizations, and government entities can all benefit from the use of secure ID cards. This is especially true for companies that require extra...

The importance of a strong business name

When establishing a presence as a business, the name is undoubtedly important. This does not necessarily make it easier to find one. If you...

Expanding the scope of your small business top tips for delivering your goods on Groupon

Small businesses -- like any other business -- are faced with the task of growing however and whenever they can. However, unlike larger businesses,...

All the interesting facts you need to know about metal & metalworking

Have you ever stopped for a while and looked around at your surroundings to see how many things are made of metal? Obviously, you...

5 tips for globalizing your business

There’s a reason that ‘going global’ has become such an over-used phrase: globalization has become key to the success of companies all over the planet. But...

Financial Services Sees a Surge in Customers During the COVID-19 Pandemic

There has been a huge impact on every sector during the pandemic. Many have struggled as revenue is cut short, while others have thrived....

How to Register Your Trademark Internationally

You’ve registered your trademark in the United States and have enjoyed the benefit of national protection for your brand. Now you want to take...

Blackstone Group Continues Its Spending Spree

The ongoing COVID-19 pandemic has resulted in thousands of businesses around the world fall into financial hardship. Some companies, however, are thriving despite difficult...

How do trade binary options successfully?

Binary options are financial products and are like no other kind of financial product. Trading in binary options is not without risk, but when...

Peer to peer lending good choice

Martha was interested in buying a new sporty number when her outdated Rover gave up and expected about £2,600 to get the one she...

What Should I Bring to a Job Interview?

Applying for jobs can be incredibly fun but can also be very daunting. There are many things you need to keep in mind. There...

How to succeed as a woman in business

Thousands of small businesses are launched every year in the UK. The business industry is highly competitive, and it is becoming increasingly difficult for...

5 Ways To Motivate Employees To Create Clutter-Free Workspace

A focused and proactive team can take your business a step closer to success. Conversely, lazy and unproductive employees do just the opposite. It...

How to Find (and Attend) the Best Industry Conferences

Industry conferences are a valuable opportunity to learn about new technologies, meet new people, and ultimately improve your business. For example, you might attend...

5 Reasons Why Menu QR Codes Are Here to Stay

In the course of Covid-19 pandemic, we are forced to unearth various ways to stop virus transmission. Thus, when the year of 2020 strikes,...

How much should your business be spending on marketing

Image credit: Pexels Marketing is no joke when it comes to making sure your company is successful. You want to be sure your business is...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

The Role of Digital Technologies in Educational Process

Growth in the tech industry has changed the face of all major sectors of the economy, including education. Edtech options are replacing traditional teaching...

Student life planning a successful school event

Schools may host more events than any business ever would in a year. Nearly every month, there is some sort of event that takes...

Work From Home: Online Jobs For Students To Get Your Professional Life Started

Working from home is no longer a far-fetched idea. The global pandemic has made companies revisit their hiring strategies. Companies that initially had reservations...

Why entrepreneurs should consider opening an online gambling business

Once upon a time, when people wanted to gamble, they had only one option: going to a casino. Years have passed, modern technology and...

Choose attractive online slots and win big

Slots are some of the most popular games you can find in online casinos. They are by far the most attractive and exciting to...

German Online Casino Market Starts Final Transition Period

Strict regulations have always kept popular online gambling sites away from Germany. Such laws took away serious revenue potentials from the country whose residents...

How Lucrative is the Mobile Gaming Market in the UK in 2022?

The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...

User’s Views about Using Best Gaming Chair

A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...

The Future of Virtual Reality Gaming

Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...

Why CBD Products Are Popular More Than Ever?

It will not be a surprise if you have heard of CBD products. It has been gaining popularity lately, and its fame will keep...

Getting the positive effects of stretching

Generally, stretching as a part of the workout and now many people are stretching workout in order to get major health benefits. The stretching...

How To Properly Clean Your Eyes

Eyes are a passage to one's soul. Eyes are considered to be delicate and fragile parts of the human body, which need special care...

6 TV shows to watch if you miss office life and work drama

The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...

4 Colors and Prints for Spring Styles

As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....

How to watch the premier league live

The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...

Common Types Of Harassment To Look Out For

Sometimes harassment within the workplace can be quite a subtle thing so even the sharpest of human resource (HR) professionals can occasionally miss it...

New or vintage, how to choose your first Oris

Choosing a Rolex is like getting married: it's better to think about it before you start! Who has not, consciously or unconsciously, associated Rolex...

How Tech Makes it Easier To Apply for Financial Products

Millions of people around the world are becoming able to use financial products that they previously did not have access to. These include savings...

Best Cars for Camping Trips

Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...

What are the Benefits of an Annual MOT and Why?

The annual MOT test was introduced in 1960. This is when the growing number of road users on the expanding road network in the...

Car Service to Houston airport – why it is your safest option

Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...

7 Qualities to look for in a trusted property management company

Managing property in today's world takes a great many different skills. Many people turn to experts for assistance with this process. Any property management Charlotte...

Fabric Structures For Construction Site Safety: 10 Things To Know

Tension fabric structures are a popular option for various applications due to their adaptability and versatility. Fabric structures allow the creation of residences, industrial...

How Living Next Door to a NIMBY Will Lower Your Home’s Value and kill the real estate market in your neighbourhood

Several things bother me about my neighbours. However, and I concede, that a tendency to always need a cup of something - while annoying...

The Incredible Benefits of Travel on Young & Curious Minds

Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...

6 Tips That Can Help Your Successfully Run Your Hotel

Do you want to learn how to better run your hotel? If so, then this blog post is for you. We will provide six...

10 Best Things To Do in Kathmandu

Are you keen to explore the wonders of the fascinating city Kathmandu? Here you go, Kathmandu is the capital city of Nepal and it...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Best Managed Services Companies For 2021

There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...

How to Encourage More Mindful Tech Consumption in Your Family

The age of technology has its pros and cons. Everywhere you look, there’s tech it’s simply unavoidable. From the newest iPhone to cutting-edge AI...

Things we enjoy today that would have been too much 50 years ago

If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...

Abobe for this Adobe for that different Adobe programs explained and their business benefits

Adobe's Creative Cloud software suite is full of programs that can help your business put out high-quality content. You're probably familiar with the big...

What are the Benefits of Online Platforms

2020 was a challenging year for most businesses. Extended lockdowns, depressed salaries and widespread uncertainty made for a jittery public that was not eager...

Hard drive recovery tips how to recover data from a dead hard drive

Hard drive is like any mechanical device that can die and there are many reasons behind it. When a drive dies, the only thing a...

Is Blockchain Technology Completely Secure to Use for Beginners?

Blockchain Blockchain is a system for data storage that makes it difficult or impossible to change, hack, or cheat the data. It is a digital...

How Does Backtesting Work in Algorithmic Trading?

Financial trading has become more sophisticated with the use of modern technology that helps execute trades effortlessly. Modern algorithmic trading software has taken stock...

Why Are Case Competitions A Big Part of Business Schools?

Case competitions for business schools in universities are a great way to challenge and hone the skills of students of all levels like bitcoin...

Why mobile apps are important for your business

Smart phones are the best thing that happened to people in the 21st Century. With 99% of customer activity performed via Smartphone’s, it becomes essential for...

Key Benefits of Mobile App Development for Small Business

Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...

The Business Case for Developing a Mobile App

We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...

Tips for Making a Great Website

In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...

Everything You Need to Know About Website Chatbot Examples

Website chatbots are automated software applications designed to simulate conversations with human users, primarily through websites and web applications. These digital assistants play a...

What is progressive web app development and how to take initiatives

Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...

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