Responding to a changing marketing environment (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
New products from market research
The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....
Developing a partnership to support the interests of young people
One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...
How Mars transformed the ice cream market
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
The recruitment, selection and training of people at Arcadia
In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Planning for quality and productivity
Nissan Motor Manufacturing UK Limited (NMUK) is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of...
Fastflow to fashion
The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Making shopping easier for today’s family
The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...
Decentralisation within a book retailer
The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
How HMRC collects tax revenue to support Government policy
The UK Government provides a range of public goods and services. The main ones include:
educationbenefitslaw and orderdefenceroadsNational Health Service.
Within the UK, public expenditure is...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
Sustainable development in the construction industry
The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Our business theory pages cover all the topics you need to know in business.
Productive efficiency
Productive efficiency is measured by the number of units of output that can be produced from given quantities of inputs.
Organisations depend upon the skills...
Covering the costs of a new product
Costing is an important aspect of production because:
By knowing how much it costs to produce an item or to carry out an activity it...
Forecasting and business trends
Forecasting and business trends a projection into the future that is based on evidence of past results, or on other appropriate information (e.g. what...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Things to Know Before Shipping in Reefer Container
Do you know what reefer containers are? Do you know the things related to reefer containers? Don't worry; we've got you covered. We will...
The Key Benefits Of Outsourcing Your Accounting
Your company may get financial benefits from outsourcing your accounting in several ways. Having a committed staff handling your books and your company's financial...
A definitive guide to the pellet ice maker
Curious to know more about the airy, nugget-like pieces of ice you find in restaurants? Read this pellet ice maker guide to find out...
The importance of risk management for small businesses
Owning a small business can be one of the most rewarding things you do in life. You’ve found a way to turn your passion...
7 Prominent marketing tactics to accelerate your business growth faster
Everybody wants growth in their business and gives their best efforts to get it. But do they really succeed? Can’t say anything, but yes...
Alex Nieora on the difficulties facing entrepreneurs during the COVID-19 pandemic
Many entrepreneurs fear their business will no longer be profitable in a few months. Most are struggling to calm their own anxieties along with...
Financial Services Sees a Surge in Customers During the COVID-19 Pandemic
There has been a huge impact on every sector during the pandemic. Many have struggled as revenue is cut short, while others have thrived....
Critical pieces of technology during COVID-19
The Coronavirus has forced a huge number of innovations to be made across many different industries. There isn’t a single line of work that...
How legal case management software can improve your firm’s efficiency
When it comes to practising law, efficiency is vital. In 2018 alone, the Magistrates courts in England and Wales received 1.469 million cases. For...
Escaping tax calculations for small business owners
Evaluating taxes can be considered as a rite of passage to adulthood. This particular job is so difficult and time-consuming that the internet is...
Secured and Unsecured Business Loans: Understanding the Key Differences
When a business needs financing, there are two main types of loans available: secured and unsecured. Both types of loans provide businesses with the...
Small businesses need quality record keeping too
Most small business-owners are so eager to jump behind the wheel of their business and start doing things “my way” that they often overlook...
The New Resume – How to Write a Resume in 2021
Link to the royalty-free image by Markus Winkler here
Both the global economy and the job market have undergone great changes over the last few...
What Are The Main Factors In Determining Salaries
Whether you believe it or not negotiating salary isn’t an easy job at all.
For that, it’s important to have a specific skill set, years...
Freelance jobs that involve writing
According to work analysts, the work market is predicted to shift to online in the coming years. As a result, there are many benefits...
Who needs proxy servers for email and why
You can use mail programs through a proxy in different cases and for different purposes. Typically, logging into the mail service through a proxy...
Standing out in the digital market guidance and examples
Saying that the internet has become an integral part of society is an understatement. Almost every hand holds a smartphone linked to myriad apps...
The benefits of good SEO training courses
Website streamlining (SEO) is an aggregate term for an assortment of methods intended to help target site pages rank profoundly with web crawlers. Site...
3 classic business case studies all business students should know
The phrase “learning from others’ mistakes” has great relevance when it comes to business management. Case studies provide a detailed and organized analysis of...
Traditional learning vs. Online Learning: Read Before you Choose
Arguments about which type of learning is more effective usually end up going nowhere. While some find face-to-face classes more reliable and proven, others...
Why Gamification is a Must for E-Learning
Humans are, by nature, creatures that avoid anything that seems boring. So it's no surprise that when it comes to learning, we often shy...
Casino Night Recipes. Top Tips
What could be more fun than spending an evening at the casino with £20 free no deposit? Perhaps spending an evening at the casino...
How Non GamStop Casinos are Changing the Landscape of UK Online Gambling
When you think about it, there are more benefits to using a foreign casino compared to a UK-based casino. Think about bonuses. Operators based...
What Are the Best Tips for Casino Slot Machines?
How to win in a slot machine? This question is asked by every gambler who has just got acquainted with slots. In this article,...
Can Spider Solitaire Increase Productivity?
While widely believed that gaming during working hours negatively affects productivity, scientific and psychological research has repeatedly demonstrated that taking a solitaire break may...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
The Language Associated With CBD Hemp Strains
CBD hemp buds are taking on the same level of popularity that CBD oil has enjoyed over the last several years. Demand for the...
Chris Evans CBD UK Reviews – Shocking Report Reveals Must Read Before Buying
The human body has the natural ability to combat pain and inflammation. Unfortunately, as we get older this ability gets deprived and other age...
How to keep your smile healthy to improve your professional look
As UK dental professionals, we continually emphasise the importance of oral hygiene not just for its health benefits, but also for its impact on...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
MT police BC is one of the biggest sports broadcasting companies in South Korea they offer NBA EPL MLB for free
A sports broadcasting company is one that provides coverage of sports events. These companies use different media outlets such as television, the internet, and...
Reasons to Check Online Reviews Before Buying a Product
Reviews form an integral part of the success or failure of any new product introduced in the online marketplace. Did you know 36% of...
What to Do with Your Pension Fund When You Retire
Do you know what to do with your pension fund when you retire? You can withdraw it straight away as a lump sum, or...
Explaining the value of pensions to millennial employees
For many workers, especially the millennial generation, just the mention of pension plans is enough for them to panic. While it may not be...
Ceramic coating car, innovative solutions for the world of car paint
Since the 70s, in the field of car paint, polyurethane topcoats formulated based on acrylic resin have proven to be the most resistant in...
Cash for fake crashes. Fraudulent driver claims on the rise
Did you know that cash for fake crashes is mostly aimed on unwary motorists by fraudulent drivers? Well, these claims have been on the...
Things To Look For Before Buying A Car
We all love cars and always get excited when buying a new car. A new car brings joy and happiness to the owner and...
Solar Battery Storage: The Perfect Match for Aquaculture
The global food crisis has been fuelling consistently over the past decade, affecting millions around the globe. Climate change, conflict and COVID-19 have fuelled...
How To Make Your Home More Energy Efficiency
Energy is just one of those commodities that we have to use in our daily lives. Whether it’s for keeping the house warm or...
8 Common mistakes when setting floor tiles
Installing your own floor tiles is a common DIY project most homeowners will try at one point or another. If you are looking for...
The best cooler for camping
Summer days are best enjoyed outdoors. It is the perfect time to go to the beach, fish, camp, barbecue and all kinds of other...
Bhanu Choudhrie on Innovation in the Aviation Industry
Bhanu Choudhrie was recently interviewed on Malcolm Gallagher’s “Meet the Leader” show, which airs on BizVision regularly.
The interview with Alpha Aviation Group’s founder...
Machkevitch Alexander: how to acquire Israeli citizenship
Obtaining Israeli citizenship is an urgent issue for millions of Jewish nationals from around the world. A particularly important issue for obtaining citizenship is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
How businesses can benefit from VOIP
VoIP stands for Voice over Internet Protocol. Instead of using traditional analog wires to send a person's voice, VoIP uses the internet. VoIP breaks...
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
Common macOS 10.15 Catalina problems and ways to fix them
We’re all excited about Apple’s new operating system for Macs. Beta testers got to try it before the macOS Catalina release date, and they...
These are the questions you need to ask when it comes to assessing an enterprise document management system
Enterprise document management isn't just about purchasing software and installing it. It’s also about identifying and taking care of record issues. When making this...
Why Should You Should Use Gmail to Fax Online
Gmail has become the biggest free email provider on the Web. Although the vast majority of people use it to open a personal email...
Trading Ethereum: A beginner’s guide
While Bitcoin (BTC) is the top cryptocurrency based on the value of its coins in circulation, Ethereum (ETH) doesn’t skimp on gaining ground and...
Learn about the credibility of Cryptocurrency business
Cryptocurrency is on its way to success since its inception into the digital world. This is an online currency that has the potential of...
Quantum Threat: Bitcoins Are Still Safe in 2022
Although Bitcoin boasts of being a very secure cryptocurrency, quantum computers could pose a threat. Today's computers are too small, but how long before...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
10 Ways to Promote a New Website
So, you've got a shiny new website!! It's lightning-fast, engaging, and user-friendly now what? It's time to share it with the world. After all,...
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...