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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Partnership through sponsorship
Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...
Building a photographic system around the user
In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Developing an effective organisational structure
Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture through innovative research and technology. Its purpose is 'bringing plant potential...
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Becoming a lean service organisation
The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...
Creating shared value in the supply chain
Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...
Using customer service to position a business
However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...
Creating a global business
A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Building a competitive advantage
A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
Meeting and exceeding consumer protection laws to drive competitive advantage
DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating a supportive business environment for SMEs
In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...
Honour the past invent the future
BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...
Re generating a mature market
Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and grow, eventually the market will mature and...
Our business theory pages cover all the topics you need to know in business.
Equal opportunities
Businesses need to make choices when recruiting staff and when choosing staff for training or promotion opportunities. Choosing one potential candidate over another is...
Market research and development
Market research and development involves collecting, recording and making sense of all the available information which will help a business unit to understand its...
Globalisation
Globalisation is a result of the world becoming increasingly interconnected due to the hugely increased trade and cultural exchange. The biggest companies are no longer just...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How Mastercard accelerates digital product delivery
Learn how payments giant Mastercard overcame blockers to improve productivity to productivity by improving user acceptance testing and product delivery.
Achieving success in growing digital...
What makes a quality website design in 2022?
The Main Principles of Good UI / UX Website Design
Getting people to visit your site is complicated enough, but getting them to remain is...
Can your business benefit from moving to London
Research performed by Ipsos Mori has recently revealed that the UK’s capital is the third best city in the world to do business in,...
How to create and operate a successful cafe
There are a lot of people out there who dream of opening a café. But it’s a challenging industry, with long hours, loads of...
Starting personal training business
It’s never easy to start your own business, especially in such a competitive market.The personal training industry is worth an estimated $635 million, employing...
Entrepreneurs guide to successful parties and networking
As an entrepreneur, it is pertinent to develop strong relationships with friends and rivals. Those relationships will prove to be very helpful when you...
How to find the right commercial solicitor for your business
If you’re running a business, getting sued is probably one of your biggest fears. No matter what you do to try to avoid it,...
How Can a Lawyer Help with a Construction Project?
In a construction project, managing contracts and payments is a necessity. However, there are also instances throughout the project where employee disputes or legal...
Using trademarks to exercise Amazon brand protection
When it comes to labelling, regardless if it is private or white, you as a seller must understand what trademarks can do to help...
Uh oh margin call these options trading mistakes will ruin your portfolio
Options and derivative trading is especially difficult, but it can be intoxicating. You hear outlandish stories that turn out to be true — like...
Marketing agency inventurex crowdfunding review
InventureX is one of the best crowdfund marketing agencies that work with investors and entrepreneurs looking to get funding for their ideas and projects....
How to figure out which CFD trading platform is the best for you
Online trading has been quite prevalent in the past few years due to its accessibility. The adeptness to earn vast amounts of profit. People...
5 Tips for Looking for the Right Temporary Event Staff Agency
Working with a temporary staff agency can be exactly what you need if you are having a one-off event or are hosting a particular...
Must-haves for remote working success
Who would’ve thought that we would eventually get to a point where remote workingis the norm? In fact, research showsthat 60% of the UK’s...
What Is Aptitude Testing And How Can It Benefit Recruitment?
Finding and recruiting the best candidates for various roles is both important and challenging for employers. Not so long ago, recruiters relied upon what...
5 benefits of personalized interactive videos for your business
The businesses today are thriving on how
well they perform in customer services by keeping their clients engaged. A real
interactive, personalized video allows companies to...
Strategic ways businesses can use coupon codes other promotional discounts online
Online coupons are a simple way for shoppers to save some buck while shopping on the internet. Just like it is beneficial for online...
The B2B Sales Experience – What are Customers Looking for?
It used to be that anyone with any knowledge or experience in sales could draw a definitive line in the sand between the realms...
Business and Solidarity Projects are Possible
Learn about the Educational Centre Created by Lola Karimova-Tillyaeva
Many people are familiar with Lola Tillyaeva and the foundation she operates with her husband, businessman...
Spanish language immersion in Quito
A family of 4 from the United States travels to Quito in Ecuador in the summer to spend a month learning Spanish and exploring...
Student life planning a successful school event
Schools may host more events than any business ever would in a year. Nearly every month, there is some sort of event that takes...
UEFA Champions League – Group Stage’s Matchday 4 Predictions
UEFA Champions League matches are a good shot for making some betting cash. Usually, bookmakers offer better odds for European nights than for other...
What awaits Esports in the future?
Arguments about the present and the future of esports have been continuing in the community for a few years. The people’s opinion differs a...
How to become successful in gambling tips and tricks
When you ask a gambler what he/she
expects from playing in an online casino, he/she would reply almost the same.
Everybody dreams about big winnings. Is...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
Why you should recognize compulsive gambling
Under normal circumstances, gambling is a fun activity, meant to entertain and excite the 2.1 million players in the UK, who currently enjoy some...
Convenience Store Customers Are Buying These Alternative Nicotine Products in 2023
Convenience stores have always been some of the biggest sellers of tobacco products – and if you’re a convenience store owner, you’ve probably grown...
How To Find The Best Deals On CBD Tinctures While Buying Online?
CBD tinctures have become quite the hot commodity lately. These products have gained prominence for their benefits, aiding overall wellness and promoting balance in...
6 things you didn’t know about horse racing and why they matter
Horse
racing is a sport with a host of different variables, but some are more
prevalent than others. These are six facts you may not have...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
Optimize Your Shopping in Temu! Here’s How
Online shopping has become a popular way for many people to purchase products, and Temu is one of the online retailers that offer a...
Buying Fine Wine “En Primeur” by UKV International
Buying fine wine “en primeur” is essentially buying it while it is still maturing in the barrel - think of it as wine futures....
7 things you can do with personal loans and how to apply
Need to borrow some cash for an emergency? Consider taking a personal loan. Offered with no collateral at all, small individual loans are easy...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
Reducing Idle TIme for Vehicle Fleets
Idling is perhaps the most financially draining problem one can experience when managing a fleet of vehicles. Commercial vehicles often cover large areas of...
Four ways to ensure fleet driver safety
Driving might be something that most of us do every day, but it is still one of the riskiest career choices out there. Most...
What Type Of Boiler Do I Have?
Although around 23 million UK homes have a boiler installed, not that many people actually know what type they have. Often we move into...
Apartments at Porsche design tower: car lovers paradise
Porsche
Design Tower apartments are a much-sought-after property in Sunny Isles Beach
due to a myriad of reasons. One of them being that it is a...
When Is Bridging Finance a Good Idea?
Like any financing product, it's important to understand the advantages and drawbacks of a bridging loan.
On the plus side, they're extremely fast to arrange,...
How To Stay Safe When Traveling
Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...
The Incredible Benefits of Travel on Young & Curious Minds
Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...
6 Ways to pick the perfect type of Awning
When you plan to get a new house or upgrade an old home with some renovation and changes, you can think about installing an...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
7 Key Tips Before Getting Your Business Online
Entrepreneurs are one-of-a-kind. They are those who pursue their ambitions. They thrive in their own uniqueness and have little or no desire to work...
Homemade Cell Phone Signal Booster Ways That Work
Let’s stop and think for a moment. The phone you’re holding in your hand can do some stuff that’s no different from real-life magic.
You...
How To Prepare iPhone For Repair Service?
Apple is one of the top technology companies in the world. The brand designs and produces high-quality electronic devices, including the iPhone, iPad, Smart...
How AI can help you win the market
Retail is moving at alarming speeds today, and the ecommerce market is moving alongside it at the same speed. In addition, shoppers are now...
Can I really make money with Bitcoin Cryptocurrency?
The simple answer is yes, however, like everything in life you have to make wise decisions of course. There is an element of risk...
Launching your ICO 5 useful tips
ICOs, or Initial Coin Offerings, have proven themselves to be quite a revolutionary method for start-ups to raise funds for their cryptocurrency projects. Not...
Bitsoft360: A Great Crypto Trading Bot For Beginners
Cryptocurrencies are quite popular in different countries. Moreover, people are ready to pay thousands or even tens of thousands of dollars for world-famous cryptocurrencies....
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
Expert tips to launching a successful mobile app
If you are considering dipping your toe into the world-wide-web of mobile apps, you should probably read this before you call a developer. The...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
Everything You Need to Know About Website Chatbot Examples
Website chatbots are automated software applications designed to simulate conversations with human users, primarily through websites and web applications. These digital assistants play a...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...