Using innovation to create competitive advantage (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Creating and launching a new product range
When consumers decide to buy something, they not only want to know what they are buying, they also want to be confident of having...
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Using business TV within a changing organisation
Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Using call centres to deliver customer solutions
Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...
Continuous improvement as a business strategy
The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Stakeholders and corporate community investment
Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...
On-line shopping: the Dixons experience
Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...
The business of economic development and regeneration
The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...
Maintaining the co-operative difference
CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...
Competing in a highly regulated environment
Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Indian Ready Meals – Partnership in action
Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction....
Our business theory pages cover all the topics you need to know in business.
Organisation and management structures
Managers are people who steer an organisation towards meeting its' objectives. Management has been described as: 'the process of planning, organising, leading and controlling...
Organisational structures
Organisations have a formal structure which is the way that the organisation is organised by those with responsibility for managing the organisation. They create...
Creating strategies that meet customer needs in the marketing mix
Creating strategies that meet customer needs in the marketing mix, when marketing their products firms need to create a successful mix of:
the right product
sold...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Tips to implement six sigma in your organization
Over time, more and more organizations adopt Six Sigma methodologies to reduce costs and improve services. Each business can take a slightly different approach....
How to choose and buy used food processing machinery
For a person in the food processing industry, finding the right kind of equipment to buy can take a lot of time. One may...
How Call Center Outsourcing Optimizes Operational Efficiency in the Insurance Industry
The insurance industry is evolving through call center outsourcing. This strategy reshapes customer service and operations, moving away from traditional practices. By partnering with...
6 classes you need to take to become an entrepreneur
When you listen
to many entrepreneurs share their success stories, you’d be forgiven for
wrongly assuming that the entrepreneurial world is not as difficult as many
portray...
Alternative marketing methods that can help a new business
Starting a new business is often an exciting time, but it can also be challenging, difficult, and all-consuming. The number of different activities a...
How to Tackle the Many Hurdles of Startup Management
One of the more challenging aspects of running a startup involves preparing your company for its first few months. Startups tend to be vulnerable,...
10 Reasons Your Startup Needs a Business Lawyer
Typically, when people decide to start their business, they already have a good idea about running the business, how they are going to manage...
The value of international business partnerships
Leading business operators are always looking for opportunities to diversify their products and strategise their operations. Investigating opportunities overseas can yield multiple benefits for...
Best ways to Dispose of your wastes
Waste disposal is the process of collecting, removing and recycling waste. Waste appears in various solid or liquid forms and can spread very quickly...
Can become rich trading
Becoming rich in the Forex market is possible if you are trading like a pro trader. Even if you are trading the market like...
Here’s What You Should Do If You Want To Become A Successful Forex Trader
Forex trading can be quite a complex and challenging endeavor. However, it can also be very rewarding if you can accurately calculate all parameters...
How do betting companies stocks perform?
Betting is one of the best places you can put your investment money right now. The industry is growing at a staggering rate, and...
Epic team building activities for every mood of the season
Every event agency knows that organising team-building activities can be a challenge.
Employees aren’t always too keen about performing cheesy and awkward tasks with their...
How To Create Positive Employee Experiences
For the past few years, employee experience has become one of the most important aspects of the workplace. It refers to a worker's perception...
10 Reasons why you need an agricultural specialist
Agri Labour NSW is an Agri based consultative workforce provider based in Australia. The organization is dedicated to producing competitive products in the realm...
How to Create a Powerful Tech Brand
The tech industry may present a unique set of challenges to business start-ups, but when it comes to effective branding the challenges in tech...
7 Top Marketing Strategies For 2023
Marketing strategies, from year to year, have a ripple effect from that of the previous year. In 2020, the whole business arena changed greatly....
Driving traffic online stores
While it is always a struggle for the smaller retail outlets, it is not impossible to drive traffic to your products and eBay store....
Why do students prefer PBSA over private rental
Purpose-built student accommodation (PBSA) in the UK is the country’s source of steady profit. Approximately 1 Million students live away from home, out of...
Why do you need an international health insurance while studying abroad
Let’s say you have applied for a degree program abroad and have been preparing to move after getting the acceptance letter. You get your...
The Importance of Higher Education In Business
You might have heard that many of the world's billionaires and innovators are college dropouts. This fact could have influenced you to abandon your...
How will online casinos fare post Brexit?
On the 1st of January 2021, Brexit finally arrived, and for many industries and employees, it has meant a huge leap into the unknown....
Best New Zealand Online Casino Sites Accepting PaySafeCard in 2023
Worried that it’s hard to determine the best NZ online casinos that accept PaySafeCard? Don’t worry – we’ve got you covered! We have found...
Why Does the House Always Win? Understanding Casino Profitability
You may have stumbled upon some casino gambling guides across the internet that happen to say the famous line, “the house always wins” but...
Can Spider Solitaire Increase Productivity?
While widely believed that gaming during working hours negatively affects productivity, scientific and psychological research has repeatedly demonstrated that taking a solitaire break may...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
Short-term and long-term disability – what are the differences?
Disability insurance is a subject not pleasant to talk about because no one wants to think that something bad can happen to them. Unfortunately,...
Why it is important to talk about your problems
Hi, my name is Mesahary. I have been through a lot of challenges and disappointments in my life and they have helped me to...
What is Long Term and Short Term Disability Insurance
This insurance is a cover that protects employees against loss of income in the event of an injury, accident, or illness which makes them...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
5 Ways to Wear a Bathing Suit With Confidence
It's time for the swimsuit season, pool parties, and warm weather. There is never a better time to feel fantastic and look amazing. Many...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Why Books Continue to Remain Popular in the Digital Age
As a medium for communication, the book is one of the oldest and most persistent forms which have existed in the last few centuries.
Unlike...
How to invest money a simple guide to the Growth of personal investment in 2023
In a civilized age like ours, getting some information on how to invest your money is not a problem, in fact, there is a...
Is it time to buy a new smartphone?
Some people upgrade their phones on a regular basis. To be exact, whenever Apple launches a new iPhone or Android announces a new Galaxy....
What are the Benefits of an Annual MOT and Why?
The annual MOT test was introduced in 1960. This is when the growing number of road users on the expanding road network in the...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
The Benefits of Autonomous Driving
Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...
7 ways to help you avail of the best home loan packages
It takes a lot of time, patience, and research to find you the best home loans that fill your needs and budget. But it...
Good Reasons to Hire Professional NYC Painters
Everyone wants a nice and pretty house. In most cases, this is not easy, if you don’t know the proper way of doing it....
What fittings are used in the kitchen wall cabinet
The fittings used in kitchen wall cabinets can vary depending on the type and design of the cabinet.
But here are some common fittings you...
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
The best rated business hotels in Ho Chi Minh
As one of the most vibrant and busy cities in the world, Ho Chi Minh – commonly referred to by its former name Saigon...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
How To Leverage In Store Digital Solutions For Your Business
Technology has shaped contemporary society for the better. Business is no exception as it has evolved to adapt to the winds of technological change....
How to Encourage More Mindful Tech Consumption in Your Family
The age of technology has its pros and cons. Everywhere you look, there’s tech it’s simply unavoidable. From the newest iPhone to cutting-edge AI...
Top 10 Cool Computer Accessories to Try in 2022
Although computers are so advanced these days, there are also some accessories that you can use to experience better. Whether you buy a webcam,...
What is a rich text editor?
Rich Text editor, sometimes called a WYSIWYG (What You See is What You Get) editor, is the one that appears in areas where text...
How to protect your online business from DDoS attacks
As we move further into the digital age, the risk of attacks by cyber threats becomes more prevalent. Of the many cyber attacks which...
Digital Securities – What Assets Can They Represent?
Investors of all types are looking at new ways to diversify their portfolios and extend their profit margins. Cryptocurrencies are of course one way...
5 Reasons Why Bitcoin is the Future of Online Casinos
Today there are many casinos, both physical and online, that already accept cryptocurrencies. A situation where the market is dominated by traditional currencies has...
Bitcoin didn’t evolve fast enough to support everyday financial activity
Circle cuts the option to buy and sell bitcoins. Instead of Bitcoin as a means of payment, the company now wants to use Blockhain...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
Business cell phone charging station
Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
Hot Tips To Choose The Perfect Theme For Your Website
When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...
Top 10 SaaS services build business website
Looking for a business website designer? Well, all the good website creators charge a lot, while the cheaper services do not meet your standards....