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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
How the role of marketing drives business forwards
Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...
Brand repositioning and communications
Research
Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...
Poland a developing market
Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
The recruitment, selection and training of people at Arcadia
In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
A Beginner’s Guide to Inventory Management
Are you tired of running out of stock at the worst possible time? Or struggling to keep track of what you have in your...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
The contribution of the FTSE4Good Index to socially responsible investment
In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
Helping develop e-business and e-customer service
Revolutions are only revolutionary when they are new. Nowhere is this more true than in the e-business revolution. Five years ago few students were...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
Packaging and sustainable development
Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Our business theory pages cover all the topics you need to know in business.
The Marketing mix – price, place, promotion, product
The Marketing mix - price, place, promotion, product, when marketing their products firms need to create a successful mix of:
the right product
sold at the...
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
6 Ways Technology Keeps Users and Businesses Safer
With the onset of the technological revolution, businesses worldwide saw a new light of the day in efficiency and convenience. Every business incorporates technology...
Sustainable Fulfilment: How to Increase the Profitability of Your Online Store with Sustainable Solutions
A boost in sales always paves the way towards unlimited growth possibilities. Without turning a profit, companies can’t develop new strategies and ideas to...
How to support your business
If you want your business to generate a healthy profit margin year after year, you should focus on the different ways to improve its...
Ilya Surkov wanted for stealing company’s funds and forging documents
Greece has been a loophole to the European Union for immigrants for a while now. There are hundreds of cases of foreigners entering European...
Tips for choosing a brand logo
Don’t underestimate the importance of your logo. Too many fashion startups do not put in the appropriate effort when it comes to creating a...
How Your Social Organisation Can Be Better Organised and More Effective
Social service organizations such as community non-profits, small local government agencies, and church organizations frequently struggle to be as effective and organized as their...
Why target Turkish customers
Many well-known big companies are targeting Turkish customers and therefore increasing their income pretty much. Of course, most Turks have high consumer potential, but...
3 Benefits of Doing Business in Russia
Are you thinking of establishing an international branch of your company? Do you have any locations in mind?
Well, you need to include Russia in...
A proper way to start a business in Dubai
In recent years, Dubai has started to show its economic stability to the international market.
Due to this Dubai has started to attract the eye...
Online trading account tips and ideas
Foreign exchange trading is arguably one of the largest financial markets in the world recording the highest turnover in a day. It involves the...
Here’s Everything A Newbie Must Assess About Bounce Back Loans
Bounce Back Loan Scheme (BBLS) was launched because it was recognized that small companies and businesses would be affected badly due to the pandemic....
Joseph Ashford Provides Insights on Business Strategy and Investing
Joseph Ashford is a global investor and entrepreneur. He is based in the United Kingdom but holds investments and other interests in Europe, South...
Does Fast Broadband Lend Itself To A Better Working Environment?
A recent UK study has revealed shocking findings that 1 in 4 employees are willing to quit their jobs if not provided the option...
Peacemaking performance management system contact center needs
Believe it or not, but in a contact center there can exist a divide between management and frontline agents. Generally speaking, this can be...
How to plan a career to maximize income
When planning out your career, it is essential to consider your earning potential as salary is a vital part of how fulfilling your job...
5 new ways to build links the ultimate guide
Quality backlinks are important for SEO success and eventually for the business. The question though remains on how to get these. By doing it...
Things to consider before you buy TikTok followers in the UK
Getting started on the platform isn’t for the faint of heart, but businesses that strive to increase awareness by buying TikTok followers from the...
Major Digital Business Trends in 2021
Digital technology has had a huge impact on business since the turn of the century, and this trend will undoubtedly continue over the coming...
Why study Humanities?
What do people like Jack Ma (Co-Founder of Alibaba), Howard Schultz (CEO of Starbucks), Richard Plepler (Former CEO of HBO) and Susan Wojcicki (CEO...
Pros and Cons of Getting a Degree Online
The recent COVID-19 pandemic situation has brought some changes to the studying process. According to UNESCO’s response, all educational establishments had to stop their...
What is the secret to writing essays?
Although homeschooling is still frowned upon based on outdated misconceptions, the sheer amount of homework students receive has made it possible for both parents...
6 reasons behind the rise of online casinos
Technology has influenced our lives in more ways than ever imagined, including casino gaming. Virtual casinos are on the rise. These online gaming establishments...
Finding the right casino site
You would think that in this day and age finding the right online casino site, the one that fills all of your requirements as...
Tips for the Best Online Gambling Experiences at Casinos Without a Swedish License
Online gambling can be a lot of fun and there is the chance that you could bring home some winnings. However, there are many...
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
National health the hidden cost of substance abuse in the workplace
Contrary to what most people think, the majority of people who have alcohol or drug abuse problems are employed. Did you also know that...
Safe, effective and outcome-driven: the importance of medical device regulations in HealthTech
Thanks to regulatory consulting services. Startups and incumbents are creating safe, effective and compliant devices that are improving patient outcomes, reducing burnout and enabling...
Some Major Differences between CBD and Hemp Oil
CBD oil versus hemp oil guide ought to be intended to be as easy to comprehend and as speedy to follow as could be...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
How to get away with wearing the same dress to every party
You
may be the outgoing type who wants to make an impression on every holiday party
you attend.
Showing
up in different flashy outfits is one way to...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Surviving Separation: A Practical Guide to Online Divorce in the UK
Going through a divorce is never easy, but thanks to modern technology, the process has become more accessible and straightforward. If you're considering ending...
Reasons Life Insurance Won’t Pay Out: life insurance payout alcohol-related death
When it comes to life insurance, it is crucial to be aware of the potential reasons for denied claims. Discovering that a life insurance...
Student debt loan
Loan Repayment
A lot of students struggle with repaying the student loans. This is because of the low levels of unemployment and the few that...
7 Top Tips For Buying Your Next Vehicle
When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
8 Things You Should Never Put in a Storage Unit
Whether you’re a lucky person shifting your home to your dream burrow, or a rather unlucky student who got stuck with a tiny dorm...
Commercial cleaning
There is a number of commercial cleaning services you can take advantage of if you own a business. From regular cleaning sessions to deep...
Looking for an Electrical Installation Condition Report to Sell or Rent a Property in London?
If you’re looking to sell or rent a property in London, then there’s much to consider before doing so. Whether you’re a landlord or...
How to take care of your cat while away on business trips
Having pets doesn’t always complement travelling; in that, taking them along isn’t always feasible. While leaving a beloved pet behind can be a hazard.
However,...
What are the things worth buying from Dubai, UAE?
Every travel enthusiast and individual wants to have a trip to Dubai, UAE. Why?
The reason is because of its excellent infrastructure, sightseeing, and extravaganza....
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Revolutionizing Product Lifecycle Management With New TechnologiesÂ
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
How to Encourage More Mindful Tech Consumption in Your Family
The age of technology has its pros and cons. Everywhere you look, there’s tech it’s simply unavoidable. From the newest iPhone to cutting-edge AI...
Cybersecurity basics for business
The impact of cybercrime can be devastating. A UK government report suggests cybersecurity attacks can cost large organisations up to £3.14 million and smaller...
Review of internet browsers for Windows 10
The Internet browser is one of the most important things to have installed on your computer. It allows you to navigate the world wide...
Negative search results how to remove the bad stuff online
While the internet has created a platform for anyone with a connection to share their views online, the downside for businesses is that it...
Bitcoin is the new digital gold, or is it?
Comparing all the precious metals, gold has always been the most popular for investment. Investors usually buy gold as a way of reducing risk...
Decentralized Finance (DeFi): Here is all that You Need to Know
The world of finance is adrift, moving rather fast towards digital currencies and relying more on decentralized platforms. Welcome to the world of decentralized...
Litecoin (LTC)
What is Litecoin (LTC)?
Litecoin (LTC) is an open-source cryptocurrency on Github. That was designed on October 7, 2011, by Charlie Lee. Lee is a...
Top 10 List for Software Mobile App Development
Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....
Business cell phone charging station
Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
Last minute things to check before launching your website
You’ve created a website and you’re (understandably!) excited to launch it out into the world for people to see. But wait! Don’t be too...
The best hosting company ever WordPress domain blogging help
Choosing the right hosting company for your WordPress is something you need to think about as a new blogger, or even as an option...
Post Brexit: Appointing the Right GDPR Representative for Your Business
Since the United Kingdom left the European Union, many companies based outside the UK or EU are now legally required to appoint a UK...