Sponsorship and the marketing mix - Vodafone (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
Brand repositioning and communications
Research
Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...
New products from market research
The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....
Developing responsiveness through organisational structure
UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...
Training and development at NDA
Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...
Operations management: The Wincanton Way
Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its aim is to help its customers become more efficient...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Using six sigma statistical thinking to improve business processes
It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Decision making in an uncertain world
Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
Online connectivity to meet stakeholder needs
Web opportunities
By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Using IT to energise sales and marketing
Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...
Becoming a lean service organisation
The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...
Our business theory pages cover all the topics you need to know in business.
Legislation
Legislation is the process of making laws. This is done through Acts of Parliament, and 'rules', 'regulations' and 'bye laws' made by those who...
Monopolies mergers and restrictive practices
Some firms use anti-competitive practices in order to improve their own position in the market at the expense of rivals. The net result is...
Aims and objectives
Business activity is focused on the achievement of business aims and business objectives.
A business aim is a goal a business wants to achieve. A...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
3 ways to improve business production
If you’re hoping to improve your business’s production, you’ll need a strategy in place to make your business more streamlined and more efficient. This...
Launch new product make sure packaging 5 things
In a recent study conducted by Ask Your Target Market, 70% of the consumers polled said that the way a company packaged their product...
Brilliant Ways of Increasing Productivity in Your Business
Employee’s productivity measures the output of a business. This may be done quantitatively by tracking time and costs, or business may approach in a...
4 Proven Ways to Grow Your Business Quickly
New business owners often dream about one day having a large company that is recognized across the globe. Although it’s entirely possible for anyone...
3 hr mistakes every small business needs to avoid
Despite the wealth of resources accessible today, there are still a lot of common mistakes and bad decisions made by small business owners. These...
Common misconceptions about these 3 steps that made strategic planning easier
For any organization to operate successfully one needs to plan the activities strategically so that at the end of the given time period the...
The importance of language to your business
Speaking more than one language and being able to communicate with others on a more personal level can do wonders for your business, reputation...
How legal case management software can improve your firm’s efficiency
When it comes to practising law, efficiency is vital. In 2018 alone, the Magistrates courts in England and Wales received 1.469 million cases. For...
UK law firm specialized in eSports games
eSports – one of the
most competitive video gaming platform that has taken both the sports as well
as media industries by a massive storm. It...
Currency trading basics 4 winning strategies
The foreign exchange (FOREX) market is the international market for currencies and is by far the most heavily traded financial market in the world....
How Cyber Insurance can protect your business against Ransomware
In these tough times because of the pandemic, the risk from different digital threats becomes very hard to deal with when it comes to...
The pitfalls when signing an insurance and how to tackle them
Almost all citizens of the U.S.A. sign insurances for different reasons. This is a common and wise practice. You ensure your health and life...
How To Become a Self Employed Criminal Defence Lawyer or Solicitor
A career as any kind of lawyer or solicitor can be demanding, and you should be prepared for long hours and a lack of...
8 best methods companies help employees keep work life balanced
Everyone is aware these days that it
is a must to maintain balance. Whether you are working individually or whether
you are working with a company,...
How to develop your internal IT team to the next level
Business solutions and cloud computing have really changed information technology and business in general. Over the past several years, corporations relied on technology and...
Advantages of infographics over written content
Businesses need every advantage these days when advertising their products and services online in a highly competitive global market. The wall of text and...
Building a successful customer experience strategy a guide
Every business is a social enterprise,because if your company does not benefit a person in one way or another, there is no purpose to...
How Can You Improve a Checkout page?
The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...
Great reasons to invest in a high school diploma
Are you looking for a website where you can buy a high school diploma? If yes, it is because you are probably willing to spend...
Transforming Research Efficiency: The Vital Role of Professional Transcription Services
Given today's rapid development of so many fields, there's no denying that the research industry is a very competitive place. Competition is such that...
5 Essential Tips to Help Your Child Prepare for Their GCSEs
As your child approaches their GCSEs, it's natural for you to feel almost as worried as they do.
The GCSE exams are a crucial milestone...
An Easy Guide to Understanding the Gambling Business and Its Economics
Gambling is one of the world’s largest, oldest, and most lucrative businesses. The global gambling industry is worth an astonishing $265 billion. There are...
What is a white label sportsbook?
The sportsbook betting industry has more than 200 million potential users worldwide with an estimated global value of over 300 billion pounds. It’s a...
Types of Licenses in Online Casinos
It is clear that online gambling is allowed in countries where relevant laws have been adopted and there is no legal prohibition on such...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
How to use games to improve performance at work
All through the ages, people had an inferior option on video games. They were thought to be an ideal pastime only for kids and...
Why Games Consistently Rank Amongst the Most Successful Mobile Apps
From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...
Are vaping and smoking any different
You can consume marijuana in several ways. Some ingest it in the form of edibles, others oils, infusing it with beverages, sprays, dabbing, using...
Top 3 makeup trends in 2020
It
isn’t easy knowing which trends are here to stay and which are just a passing
fad. If you are looking for the hottest trends for...
Tips to help you create a nice photo booth
Are you going to organize a party and want to give your guests something they can play with? Then you can set up a...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
How to get away with wearing the same dress to every party
You
may be the outgoing type who wants to make an impression on every holiday party
you attend.
Showing
up in different flashy outfits is one way to...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
What to do if you have been made redundant
If you aren’t prepared, being made redundant can come as a shock, and it
can disrupt your entire life. Everyone relies on their job to...
7 best types of wedding flowers
Planning for a wedding can be exciting, but it can also be overwhelming for those who might struggle with organizing decoration plans. The right...
How to claim your personal injury payout if you have been injured in an accident
Across the UK, millions of people are injured in accidents every year. In 2015/16, 621,000 people were injured at work and when you add...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
Buying a Used Car: Should You Walk Away from an Extended Warranty?
So, you are looking for a used car. That’s a good idea to save money on upfront investment. But a used car often comes...
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
Renovating A Property For The First Time: 11 Common Mistakes To Avoid
Undertaking a renovation project for the first time can be daunting and stressful. As a result, you may end up making some common mistakes,...
How to calculate structural steel weight
Calculating steel weight is crucial to get the most accurate results when constructing, arranging building projects and budgeting material. Since there are a huge...
Get Sparkling and deep clean surrounding by rubbish removal at Junk Bunk
The litter across the city could invite hazardous diseases for the locals. The world has recently experienced a catastrophic virus infection of COVID-19. The...
International legal advice – being covered abroad
A lawsuit is always annoying, even if you have a good legal expenses insurance. It is particularly annoying, however, if you are served with...
Florida is Ground Zero for the Future of Spaceflight
A new era of spaceflight is upon us. The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...
How to Get a Dominica Passport: Procedures, Costs, and More
Citizenship by investment is a program offered by many countries, and Dominica is one of them. It allows obtaining a passport of this island...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 Ways technology has drastically improved the way we do business today
Technology is always rapidly evolving and expanding, providing new opportunities and innovative solutions to some of today's most pressing matters. Understanding some of the...
How businesses can benefit from VOIP
VoIP stands for Voice over Internet Protocol. Instead of using traditional analog wires to send a person's voice, VoIP uses the internet. VoIP breaks...
Beware of making social media your IT support desk
Social media has colonised the world, and its assimilation by business has been no exception. When it comes to IT support, however, it’s often...
Revolutionise Your Communication with ChatGPT: The Ultimate Chatting Platform
Introduction to ChatGPT: The Ultimate Chatting Platform
ChatGPT is an advanced language model developed by OpenAI that has revolutionised the way people communicate. It is...
Safeguarding your enterprise with advanced security options
During the recent pandemic, many enterprises have been required to leave sites unstaffed, rendering them at risk from intruders. Even under normal conditions, there...
5 Reasons your business needs custom software development
In most business scenarios, efficiency is often hand-tied with profitability. It all comes down to quick and efficient performance, which determines whether a company...
What is Immediate Edge?
All about Immediate Edge
Immediate Edge legitimate automated trading software can help you profit from the dynamic cryptocurrency market. It uses robots and other systems...
How Does Bitcoin Trader Work?
The Bitcoin Trader is the right solution for those looking to trade cryptocurrencies. This platform offers a user-friendly interface and plenty of tools at...
Cryptocurrency vs. Traditional Investments: Risk and Reward
Cryptocurrency has caused a seismic shift in the world of finance, emerging as a viable investment option. Bitcoin, Ethereum, and other cryptocurrencies have gained...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
Top 10 List for Software Mobile App Development
Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...