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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Building brand equity at Heinz

Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...

Using the marketing mix in the fashion industry

Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...

Linking promotional activity to the product life cycle

Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...

Motivation within a creative environment

Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Developing a career path in retail

‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...

How roles and functions contribute to competitive advantage

A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...

The business mission of Britannia

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

Calculating the risks in making investment decisions

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Planning a budget

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

How innovation drives research and development

Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...

If it doesn’t benefit the customer – We don’t do it

Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...

Integrated information systems seeing the whole picture

An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...

Calculating and managing risk

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

Powering forward with a new vision

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

A revolution in banking

There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...

Responding to a changing market

Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...

Using skills to respond to the external environment

Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

The making of a box

This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the...

Stakeholders and corporate community investment

Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...

Sustainability stakeholders and profits

BT´s approach to sustainable development This is built around four key moral principles. Equity today: the duty to meet the present generation's needs. At the recent...

Our business theory pages cover all the topics you need to know in business.

The planning process

Plans are developed in order to set out a route map to help in achieving objectives. Whilst the plan is made by managers with...

Marketing and sales

Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in order to make a profit. In contrast,...

Market research and development

Market research and development involves collecting, recording and making sense of all the available information which will help a business unit to understand its...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Designing your workplace for better lift table safety

In the existing market, the competition for skilled labor is extremely high. Every company is trying to get an edge as far as attracting the best...

Trim to win 5 business functions to outsource

When you first start out in business, blinkered control-freakery might be beneficial. After all, keeping several plates spinning simultaneously is central to entrepreneurialism. But once your...

The basics of cutting costs in eCommerce

Whether you are marketing cost-effective computer components or whimsical glass patio ornaments, you will face serious competition in the online market. According to reports by...

Tevfik Arif and Donald Trump what is the link

Tevfik Arif (Tofik Arifov) is a former employee of the USSR Ministry of Trade known to many residents of Kazakhstan. He moved to the...

Clothing business a safe bet

People wear clothing for various reasons. The most basic ones include covering the body, to make themselves attractive and to non-verbally communicate to others....

Dr Ozan Özerk’s Take On Entrepreneurship During COVID-19

In the wake of the pandemic, everyone has adopted new technology and re-thought their jobs, which has led our economy to shift toward independent...

5 Reasons To Hire A Lawyer When Starting A New Business

Establishing a new business in Melbourne is exciting, but it can also be challenging. There are just too many things to think about, such...

What impact will the oil prices have on the UK economy?

The decline in oil prices may come because of different reasons. Oil is one of the most valuable and also traded commodities. It has...

UK law firm specialized in eSports games

eSports – one of the most competitive video gaming platform that has taken both the sports as well as media industries by a massive storm. It...

Optimizing the needs of the business to perform trading effectively

The trading operations can be performed at a higher speed by optimizing the trading platforms. If you observe the chart and find any delay...

Learning the trade: Education in Investing

If it were easy, everyone would be doing it, as they say. Trading isn’t challenging in principle, the process of buying or selling financial...

Reasons Why You Should Use Credit Card Payments in Your Business

If you own a company that allows online cards, such as blackjack, and do not currently take credit cards as a payment method, you...

4 Essential skills for amazing business leadership

Is leadership a skill? The answer to that is straightforward. Yes, it is a skill, and like any skill, it can be taught, it...

Running a home office home business insurance explained

The work from home arrangement is becoming ever more common in the UK. Employers are finding the extra flexibility afforded to their staff is...

Why you should outsource jobs

Outsourcing a job means to hire the services of a third party or an agency to do a task or a job for you....

7 Marketing metrics to focus on in 2020

When you are building a small or medium-sized business, there are several things you need to consider. Growing may seem like an overwhelming prospect....

The best tools for tackling Instagram in 2020

Instagram is more powerful than it’s ever been. As one of the most popular social media platforms on the planet, learning how to get...

Five-step B2B SEO strategy to skyrocket your rankings

Most people understand the basics of search engine optimization (SEO). To increase rankings on search results pages, you need to optimize pages with the...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Start a single man business using essay writing service

Living in today's world everybody is in dire straits as far as finances are concerned trying to make ends meet. A little extra money...

Why getting essay writing help from paperwritinghelp.net has become a trend

Digital technologies and constant innovations have drastically changed the way people, live, work, and get higher education. These days, any student who struggles with...

Forget school dinners try packed lunches

School dinners may be easier than preparing packed lunches for your kids every day but do you ever wonder what benefits you are depriving...

Analyzing the Economics of Horse Racing: A Multifaceted Perspective

Embark on a captivating journey through the rich tapestry of horse racing an ancient and revered sport steeped in cultural and economic importance. More...

Gambling tax expectations vs reality

They say only two things are certain in life: death and taxes. So naturally, you would think your gambling winnings would be subject to...

The Ultimate ABC Beginner’s Guide To Poker Terminologies

People worldwide have been enjoying poker for over a hundred years. With the emergence of more free online poker sites, more people are starting...

Half-life: Alyx Has Released Levitation, a New Game Mod

Does this imply that we will visit the renowned City-17 again soon? The answer is just below. A future VR-compatible FPS mod called Half-Life: Alyx...

How to Choose the Perfect Gaming Laptop

Laptops are a versatile type of computer that can work in the office, as a business tool, or even for entertainment like playing games....

In the Minds of Masters: Exploring Insights from Top Solitaire Players

Online Solitaire has been a popular pastime for many people across the globe. The intrigue and challenge posed by this timeless card game have...

How can you find the best vaping kit in the market

Have you decided to make the switch from cigarettes to vapes? And if yes, do you know what all enlist as the components of...

How CBD Gummies Make You Sleep Like a Baby?

Image source: https://unsplash.com/photos/kHHwYNA1lnM Cannabidiol, or simply CDB, has become one of the most famous compounds out there. Almost everyone knows that it’s derived from industrial...

Delta 8 Gummies: What Made It So Popular

Delta 8 THC is psychoactive. However, it also offers advantages for anxiety, pain, and sleep. It's among the reasons why people are shifting to...

3D harm and use

3D is popular. Films and videos of the format are colorful, realistic but not as safe as it may seem at first.   According to the researches of...

Is technology spoiling sport

There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...

The case of sustainability in sporting events

Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...

What people need to see before investing in crowdfunding projects

You will find tonnes of crowdfunding success stories on the web, with some projects raking in millions and finding great success. While it is...

Pro Tips to Save Money While Traveling

Travelling, as all enthusiasts will tell you, is not a cost-effective hobby. From spending on meals to transportation, airfare and accommodation, travelling really can...

Tips and Tricks for Maintaining Your Washing Machine’s Performance and Longevity

A washing machine is a vital household appliance we rely on to keep our clothes clean and fresh. However, many of us take our...

5 Things to know before signing a car loan

Purchasing a vehicle might be an exciting event, but it may also be stressful. There are a few things you should check for before...

7 Top Tips For Buying Your Next Vehicle

When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...

12 Biggest Car Myths (You Won’t Believe The Last One)

Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...

10 Things you need to remember before selling your house

Selling your home isn't something you do on a moment's notice. There's usually a long preparation process, one that's as much about your mental...

Five ways to start investing in real estate today

Since the crash of 2008, the real estate market has rebounded and more investors are interested in adding property to their portfolio. Transaction volumes...

9 Technological developments needed for construction industries to survive COVID-19

COVID–19 has made many sectors adopt digital and remote operation. But it is hard for the construction sector to jump on the digitizing bandwagon...

Opinion: The Maltese NGO Repubblika acts from lies

On April 15, 2023, the well-known Maltese NGO Repubblika released its book on corruption in Malta. The 750-page folio contains information about the infamous...

Ideas to have fun in London during a business trip

Business trips tend to involve deadlines, meetings, conferences, interviews and a rather strict schedule. But even if you’re travelling for work, you can still...

Why People Invest in a Citizenship by Investment Program

Second passport, which is also called golden visa, allows a person to become a citizen of another country. Second citizenship has become very popular...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

How does an IT company help businesses?

In today's business industry, getting in touch with a reliable IT company is the best gift you can give to your business. With increasing...

How to Future Proof Your Enterprise with Digital Transformation

Embracing the latest technologies and methodologies is key for improved business operations and end-user value. It can help your business evolve and develop on...

Why VoIP has such a huge global target audience

VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...

The importance of using a VPN to stream content or browse online

What is the first thing that comes into your mind when you hear about cybersecurity issues? Well, besides someone stealing your financial information, going...

Challenges Of Big Data Integration For Companies

Big data integration relates to extensive, complex databases where conventional applications for data operations aren’t enough. The integration of large amounts of data is...

Top 10 Ransomware Incidents

Ransomware, a significant threat to companies, is actually malicious software that encrypts users' data and denies them access to the system or files by...

Bitcoin Investment Progress for this Decade in Tunisia

Over the past decade, Bitcoin investment in Tunisia has shown significant progress. The country has witnessed a continuous increase in the number of individuals...

5 Things to know before starting Bitcoin Trading

Bitcoin is one of the most promising ways to make money out there. As a result, about everyone wants a piece of it. That...

Explore the concept of digital marketing in Blockchain

The blockchain is more than Bitcoin and has a significant impact on different industries instead of only cryptocurrencies. Digital marketing is the primary area...

Can a mobile roaming tariff be tailored to an individual business?

Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...

Key Benefits of Mobile App Development for Small Business

Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...

How to promote an app

Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...

M-Commerce: Why going mobile is important for businesses

In the conversation of eCommerce vs. mCommerce, we encounter two substantial though separate means of expanding one's business operations. But, while eCommerce has served...

How to build online presence for your business 

The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...

How Price Rules Work in Magento 2

In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...

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