On-line shopping (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using promotion to boost sales and brand value
How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...
Responding to changing customer requirements the drive towards wellness
Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...
Developing long-term customer relationships
In recent years, rapid advances in technology have led to the growing importance of information and communications technologies (ICT). Information and communications technologies have...
Developing people through decision-making
RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Sustainability and water
Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
Creating a European branded business
This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
The business of economic development and regeneration
The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...
Maintaining the co-operative difference
CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Reclaiming the identity of a brand
Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for...
Our business theory pages cover all the topics you need to know in business.
Production specialisation and division of labour
Specialisation is a key feature of complex industrial societies like our own. It takes place at a number of levels:
the division of labour
specialisation of...
Production and Quality
The term 'quality' in a business sense means 'fitness for purpose'. A supplier supplies a quality product when it exactly meets the requirements of...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Why glass is the best packaging
From the moment plastic was invented, everyone thought it was the best material for storing food and drinks. This is because plastic is a...
8 Tips for keeping your warehouse organized
Organizing your warehouse is a good way to boost productivity and increase employee satisfaction. Your warehouse staff will be more motivated to work if...
How to understand the eCommerce audience
The target audience is a group of people who are existing and potential consumers of the goods. As a rule, they are united by...
Business doing well? Here are some tips to help scale your business
If your business is doing well and you've established a good reputation among clients, the next step is to scale it up. Once you...
How To Keep Your Start-up Connected
The virtual office has become a reality in post covid times. It is increasingly being opted for by start-ups trying to keep down their...
10 Steps to Starting a Small Business Online
Starting a small business online can be a daunting task. But with the right tools and information, it can also be an incredibly rewarding...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
The Business Benefits of Interpreting and Translation Services
In today’s globalized business landscape companies and consumers are increasingly interconnected and operate across borders, highlighting the international nature of business more than ever....
8 Tips To Keep Your Business Secure During Lockdown
How to Secure Your Business Premises During The Coronavirus Lockdown…and Beyond
Many businesses have been required to close their business premises due to the measures...
5 alternatives to investing in the stock market 2019
There are a number of different opportunities for investors seeking to put there money somewhere other than the stock market. As we finish 2018...
Curious about wedge patterns in trading but not sure where to start
Curious about wedge patterns in trading but not sure where to start? In this article, we'll break down everything you need to know about...
What Types of Attacks Does Multi-Factor Authentication Protect Against?
Multi-factor authentication or MFA is increasingly becoming the standard for businesses in terms of cybersecurity, especially as they begin implementing Zero Trust security strategies....
FREE Project Management Software: 7 Tips to advance your recruitment process
Hiring is a crucial process for any company, be it small or large. It costs money and time to pick the right fit for...
How to develop your internal IT team to the next level
Business solutions and cloud computing have really changed information technology and business in general. Over the past several years, corporations relied on technology and...
How Tesla Became A Giant
Tesla transformed the way the automotive industry functions, disrupting several common practices within the sector. As the fourth quarter of 2021 begins, Tesla is...
Technical SEO: how to improve your website’s ranking
Image Source
Do you want to draw more traffic to your website? Are you looking for ways to rank higher in search engines? If yes,...
Business’s 6 Step Social Media Marketing Strategy Plan
It is more than simply a fun way to interact and connect with pals on social media. When used strategically, it may be a...
The Benefits of Annotating Images and Videos for Business
It is without a doubt that artificial intelligence and machine learning have brought revolutionary change in different industries all over the world. This has...
Hidden work perks teachers should consider asking for
To anyone outside of the profession, teaching looks like it already comes with a good set of perks. Six weeks off every summer, what’s...
Tips for homework assignment success
Does the only thought about the need to complete a paper spoil your mood? Doing homework is essential whether you like it or not....
Is English The Hardest Language To Learn?
English is the most widely used international language that is accepted and practised worldwide. A few people find it easy and smooth, but a...
Casino Night Recipes. Top Tips
What could be more fun than spending an evening at the casino with £20 free no deposit? Perhaps spending an evening at the casino...
How Online Betting Games Took The World By Storm
In the early 2000s, a new breed of gambling emerged in the form of online betting games. These online betting games became extremely popular...
Why Betting Sites Are Some Of The Most Successful Businesses
Out of all the industries that are getting enormous profits thanks to their growth on the internet, online betting businesses are probably the most...
Business Insights from Traditional Card Games
In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...
How online gaming developers can reach a wider audience
The online gaming sector represents one of the largest and most lucrative digital industries in existence. Large firms such as Betway attract millions of...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
Feminized Marijuana Seeds- All You Need to Know
With many countries relaxing their laws regarding cannabis use, there's increased interest in the drug. The cultivation of marijuana grows year after year, and...
Alcohol and Drug Rehab in London
Do you want to change your life, but the only obstacle is your or your family member’s alcohol or drug addiction? Start writing down...
How to keep your smile healthy to improve your professional look
As UK dental professionals, we continually emphasise the importance of oral hygiene not just for its health benefits, but also for its impact on...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
Sell movie collectables online
Geeks have become a force of nature in past years. While they were the outcasts, now they are the ones that shape pop culture...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
Retirement planning in the 21st century: strategies to secure your future
Retirement planning has truly evolved over the years, and now more than ever, there’s a wide variety of ways you can receive guidance for...
How do you increase your shopping bills with parking
Parking lot management for shopping centers is an important aspect that directly impacts project revenue and can add or damage it according to efficiency...
Guide to Payday Loans in North Carolina
North Carolina banned Payday loans because they are usually a debt trap for the borrowers. This decision was based on the high interest associated...
7 things to check when buying a second hand car
You
have crunched the numbers trying to determine the best vehicle to purchase for
your circumstances. You have talked to your auto car loans Australia car...
Car Loan in Singapore: Answers to the Common Questions
Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...
Choosing Painted Bumpers: Benefits And Factors To Consider
Today, many car owners buy pre-painted front bumpers. It's a more convenient option because of its time-saving properties. This article focuses on the most...
Three ways to keep your connected home safe
Not so long ago, home security had become a burden to most people as burgers had come up with new ways to get what...
5 Tips to spruce up your home office
2021 will be no different from 2020 in the fact that more and more people will continue to work from home. Remote working started...
Best shade perennials
Perennials are shade-loving plants. Shade perennials are perfect for those areas that are sunlight depleted. Below are some very well-adapted shade perennials for excellent...
Tips for Choosing a Luxury Airport Transfer
In case you have a business trip you will not want to miss to reach at a meeting right on time. It can be...
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
The Complete Guide For Dubai Visa
Dubai is present on many of our bucket lists. The prime skylines, luxurious lifestyle, heritage locations, and rich culture attract everyone to travel to...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top 3 Technologies that Will Help Your Business Past Covid-19
As we emerge from the haze of an unprecedented global pandemic, businesses are looking at the lay of the land to see how they...
Why VoIP has such a huge global target audience
VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Deep Learning in AI Development: How It Works and Why to Implement
Programs that run machine learning algorithms are often called intelligent, even though most do not learn without human intervention. Instead, deep learning can do...
AI to Talk to: Revolutionising Communication with Artificial Intelligence
Discover how artificial intelligence is transforming the way we communicate.
Many companies still overlook password security
A near-constant stream of data breaches,
online scams, phishing attempts, and privacy invasion is the new normal. It
means that password security is more important than...
How to get started with Bitcoin Era
Many people are curious about the hot cryptocurrency investing action. However, it is tricky to know where to start and not lose your money....
Things you need to know about Cryptocurrency
Cryptocurrency such as bitcoin is becoming very famous
these days. Many people are mining and trading this currency. But still, some
people did not know about...
Top 5 places where to monitor EOS exchange rate
What Is EOS?
EOS is a blockchain-based crypto platform built for decentralized apps (dApps) development, hosting, and execution. The project aims to design a user-friendly...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Qualities of web designs that people appreciate
While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...
Not a maybe but a must reasons every business should have a website
It's surprising how many business owners still don't recognize the importance of having an engaging website. Those same business owners may use the internet...