The Marketing Collection Business Case Studies eBook 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
Building a local retail strategy
In the 21st century, consumers really do matter and businesses that wish to prosper must address their needs. This case study illustrates the high...
Organisational structure in an innovative environment
Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Making life easier
For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...
Using six sigma statistical thinking to improve business processes
It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
Combining factors of production to achieve growth objectives
Enterprise and risk
Enterprise refers to all the organisational skills that go into creating a product or service. It also includes a willingness and ability...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Creating a supportive business environment for SMEs
In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Providing means of payment for today and for the future
In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
How market research helps Portakabin to remain at the cutting edge
For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd....
Our business theory pages cover all the topics you need to know in business.
Analysis of profitability, liquidity and performance
The profit of a business is the difference between its revenues and its costs. It is important to consider two main types of profit:
1.Gross...
Using a cash flow forecast
A forecast is an estimate of future figures based on experience. You can make forecasts about all sorts of events e.g. the weather, the...
Critical path analysis
Critical Path Analysis (CPA) is a management tool designed to ensure the most efficient scheduling of any project.
Suppose that a minor building project consists...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Call centre outsourcing
As
the UK welcomes the start of a new decade, call centre outsourcing has never
played a more vital role in the success of a business....
How Your Business Can Benefit From Industrial Doors
Industrial doors provide many businesses and establishments with a wide variety of benefits. There are many different kinds of industrial doors that benefit different...
How to increase the work environment in the office
Are you looking for easy ways to improve the environment for your employees at work? Then look no further. Here are three great and...
How to become CTO of a successful start-up
Launching a business and becoming involved in a start-up is something that many people aspire to achieve with dreams of freedom, opportunity and reward.
With...
How small businesses can protect data of their customers
In 2018, cybercriminals raked in over $1.5 trillion in revenue. That year, they attacked Marriott, British Airways, Panera Bread, and many more corporations. Yet...
Some reasons why corporate social obligation important to your business
Being socially sensible also has several advantages for every business. So far, a lot of companies considered that CSR is simply a move to...
How to make your brand more sustainable
Recent marketing research has shown that many customers today are willing to spend more money for a lower environmental impact. This statement reflects a...
5 best business ideas for startup in New York city
It is agreeable that to be your own boss is the most
thrilling and appealing lifestyle. Especially when you are living in the most
happening city...
Understanding where India stands globally in terms of renewable energy sources
The world is going through a considerable climate crisis. People are rising against the challenges of climate change in the West. Greta Thunberg came...
What is a productive trading environment in a hedge fund?
With the widespread availability of productivity tools and entire methodologies based on improving performance. It’s no surprise that hedge funds have proven to be...
What Are Forex Pairs and How Do They Work?
So, what exactly is forex trading? Well, while there will be similarities, it may be different to what you are used to in other...
5 common uses emergency short term loan business
No matter how much planning and preparation you do, businesses can still become unexpected, and when this involves a form of finance, it can...
Four Guaranteed Tips To Improve Staff Retention.
Managing staff is one of the more difficult professional challenges you can face. Regardless of whether it’s a small contingent of workers or management...
How Does a Digital Workplace Augment Employee Productivity?
Employees are an organization’s most vital resource. They connect you with your customers, ensure they are happy, and keep things flowing smoothly in the...
How To Get the Right Person for the Job
Talent is rare. Or at least that's the mentality of a lot of employers and business owners who struggle to find competent people for...
9 content marketing tips to grow your small business
If you’ve so far used conventional forms of marketing to promote your small business, it can get a bit overwhelming to understand the many...
B2B SaaS Outsourcing
As you probably already know, selling software as a service or SaaS is not easy. Often, the companies you’re pitching already have a system...
Effective digital marketing strategies any small businesses can turn to
Image Source
As many other marketing experts would put it, advertising your business through an effective marketing strategy will improve your business standing among competitors....
Why getting essay writing help from paperwritinghelp.net has become a trend
Digital technologies and constant innovations have drastically changed the way people, live, work, and get higher education. These days, any student who struggles with...
Assignment writing services
It is safe to say that you are experiencing considerable difficulties with your assignments. Try not to stress; you are not the only one....
MBA ideal next step toward dream business career
If you’re working towards a lucrative career in business, then furthering your education may be one of the next things on your agenda. Whether...
10 Benefits of Getting into the Online Casino Business
Launching an online casino business in the UK has many benefits not only for operators but also players. For example, gambling online casinos exist...
Factors for the success of the casino industry
One of the biggest and fastest growing industries of the 21st century is the casino industry, and is continuing to grow exponentially. Many people...
UK Gambling Industry awaits News of Proposed Changes
The UK government are due soon to release the long-awaited White Paper on their plans to review the 2005 Gambling Act. It’s a move...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
6 Games That Actually Improve Your Brainpower
Our brain is arguably the most important organ in our bodies. It basically controls our ability to think, feel, and behave. Not everyone thinks...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
Are vaping and smoking any different
You can consume marijuana in several ways. Some ingest it in the form of edibles, others oils, infusing it with beverages, sprays, dabbing, using...
How to date Asian women the right way
Our lives are subject to change over time. People come and go from out ounces, but the only thing that should remain the same...
8 Wise hacks for the digital nomad lifestyle
For the digital nomad, life is a mix of work and travel, and the two have become a popular way to live for many...
MT police BC is one of the biggest sports broadcasting companies in South Korea they offer NBA EPL MLB for free
A sports broadcasting company is one that provides coverage of sports events. These companies use different media outlets such as television, the internet, and...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
Sparkle and Shine with The Secret to Radiant Wedding Dresses Revealed
The one thing that grabs the utmost attention in a wedding destination is the wedding dresses of the bride and groom. The radiant wedding...
The most crucial developments to power tools in recent years
They may have been used since the 1800s, but power tools have developed at a rapid pace in recent years. By the close of...
What to Consider When You Are Sending Money Abroad
There are a number of options for people who are looking to send money abroad, more than have ever existed in this industry before...
Construction Loans: Key Features, Components, and Qualification Criteria
There are currently more than 40 specialist development finance companies in the UK, operating alongside major lenders. Sometimes referred to as construction finance (or...
Top Methods of Vehicle Security
Your vehicle, whether that is a car, van, motorcycle, HGV or motorhome, will probably be the second most expensive purchase you make after your...
How to pick the right motorcycle insurance
Riding a motorcycle requires you to have insurance. It is a law, but more importantly, you need insurance to protect yourself, passengers, your investment...
What are the 3 Things You Should Consider When Applying for a Car Loan?
Car loans are a great way to get your hands on the car of your dreams, but that doesn’t mean they’re without their drawbacks....
The Stress-Free Ways To Handle The Daily Operations of Your Real Estate Investment
Handling the day-to-day operations of a real estate investment is no easy task. It may sound straightforward but it's a difficult job that can...
Signs it’s time to replace your wood flooring
It’s well known that wood flooring adds instant value to your home and it’s easy to see why. It brings an air of sophistication...
Moving to the Suburbs of Chicago: 5 Great Places to Relocate
Chicago is one of the largest cities in the United States, where everyone can easily find something to do. With diverse communities, great job...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
6 vacation rental business tips for 2020
There has been a substantial increase in the peer to peer vacation rental industry in the past few years with many people using their...
What To Do In Noord-Holland: Five Recommendations From A Local
The province of Noord-Holland stretches north from Amsterdam to the island of Texel, its polder landscapes of green, pancake-flat fields punctuated by hundreds of...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top 3 Technologies that Will Help Your Business Past Covid-19
As we emerge from the haze of an unprecedented global pandemic, businesses are looking at the lay of the land to see how they...
Automating your business is easier than you think
When you run a small business, it’s easy to get so caught up in the manual, mundane tasks that you no longer experience the...
What Types of Tests Should Be Done by Using Automated Testing?
Automated testing refers to the way of running a set of tests over and over again without handling them manually. Introducing this process to...
DDoS: The Threat is Real – What you need to know
A Distributed Denial of Service (DDoS) attack is a coordinated attempt to disable your website by multiple connected online devices. It can happen to...
10 important questions to ask your software developer provider
Teaming up with an IT partner is a smart move. But how can you tell whether your provider is really committed to your project?
One...
Top five database management trends for 2019
Source-Pixabay
Did you realize that over 70 percent of the data businesses collect goes
unused? One of the main reasons for this data waste is ineffective...
Cryptocurrencies will affect the financial future
Ongoing interest in cryptocurrency has
led to much excitement and concern in some quarters. With the UK not yet
regulating bitcoin or any other digital currency...
Ethereum’s Big Merge Will Have a Big Impact on Cryptocurrency
Ethereum's big Merge will have a big impact on cryptocurrency and will impact more than just its blockchain. An event of this magnitude is...
Bitcoin didn’t evolve fast enough to support everyday financial activity
Circle cuts the option to buy and sell bitcoins. Instead of Bitcoin as a means of payment, the company now wants to use Blockhain...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
How to make a unique slideshow of photos
In our millennial generation where the level of technology is advanced, you don’t need to be a pro to make a great slideshow of...
Business cell phone charging station
Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...
How to build online presence for your business
The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...
Fast Piratebay proxy is an authentic list of proxy
Sometimes a person needs the best solution, or he wants to get access where he gets everything in one place. Due to many issues,...