Reinventing the organisation - Heinz Europe (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
Creating a redical new pension
In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...
Launching a new product range
Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’...
Enhancing Customer Service Through Personal Relationship Marketing
Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...
Using management training to build a better business
The term 'learning organisations' has become widely used in recent years. This is applied to businesses that best adapt and change so that the...
Delivering business objectives staff development
Sodexho is the world’s largest food and management services company. Set up in 1965 by Pierre Bellon with a single catering unit in Marseilles,...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
Managing the supply chain for globally integrated products
Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Combining factors of production to achieve growth objectives
Enterprise and risk
Enterprise refers to all the organisational skills that go into creating a product or service. It also includes a willingness and ability...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Promoting Social Inclusion through access to legal services
which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...
Our business theory pages cover all the topics you need to know in business.
Marketing techniques
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...
Business activity
Business activities are those which are concerned with seeking to meet the needs of customers by providing a product or service that they require....
Devising and implementing a strategy
A strategy is a long-term plan for the whole organisation. Igor Ansoff defined corporate strategy as 'The positioning and relating of the firm/organisation to...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
6 Ways Technology Keeps Users and Businesses Safer
With the onset of the technological revolution, businesses worldwide saw a new light of the day in efficiency and convenience. Every business incorporates technology...
Choices Reflect Success: Benefits of Using Gas Boilers For Your Business
Image Source
When you look at your gas bill, do you shiver? When you go to work, do you wish your establishment or office always...
Marketing 101: Top Tips to Increase your E-Commerce Sales
One of the fastest-growing and most profitable industries of the past few years has been e-commerce. It’s a market that is worth billions of...
Stanislav kondrashov: how to find a successful idea for a business or startup
Stanislav Kondrashov spoke about effective ways to create a great business idea. Stanislav is sure that there are a lot of business ideas around...
Seven ways for your cafe to have an immersive and electric vibe
When you are trying to make your cafe into a place where people love to go, you must create an immersive and electric vibe...
How to create a business plan for a hairdressing salon
Setting up a hairdressing salon doesn't have to be challenging. All it takes is coming up with a well-formulated business plan that delineates all...
Best ways to Dispose of your wastes
Waste disposal is the process of collecting, removing and recycling waste. Waste appears in various solid or liquid forms and can spread very quickly...
Energy optimization: why and how you should do it
For years, energy optimization has been viewed by many to be the best way of reducing energy costs. Recent research has been able to...
7 Qualities you should look for in construction accident lawyers
Navigating the aftermath of a construction accident can be one of the most difficult times of your life. Not only do you need to...
Mass payments and TSYS connected: revealing a brand new universe of payment varieties
Mass payments and TSYS connected: revealing a brand new universe of payment varieties. Stick with us to know it all
Bulk Payments and TSYS
It's...
Benefiting market reactions political news
Markets can’t be separated from international politics or news associated with these major events. That is a fact and most successful Forex traders know...
What happens if you get VAT wrong
It is
good to understand what VAT is and its implications before we get into the
ramifications of getting it wrong. Every product goes through multiple...
Top 5 benefits of using a CV writing service
It is often a cut throat world applying and getting the job that you want and the belief that the individual is the best...
Key Ways to Handle Poor Workplace Performance in Your Firm
It’s not something that any of us like to face or have to deal with, but unfortunately, poor workplace performance does occur. Have you...
Why should you choose Prince2 certification
These days, almost every employee desire to get career growth, good salary, good position. And to help you in fulfilling your desire, Prince2 foundation...
Best Tips To Market Your Youtube Channel
Videos content is the new trend these days, so what could be a better place to be watching video content other than YouTube itself?...
Why You Need to Trade with Algo Affiliates
Undoubtedly, the current generation of traders is gradually but surely going digital. With rising competition arising from mushrooming digital businesses, marketing digital products have...
Improve Your Workplace Negotiation Skills
If real life negotiation case studies have taught us anything, it’s that workplace negotiation is a minefield. Everyone has an opinion, so if you...
5 reasons to pursue a master’s degree in England
After
four or more years of hard work, you have finally obtained your honour’s
degree. But now you’re faced with a very important decision. Do you...
Pros and Cons of Getting a Degree Online
The recent COVID-19 pandemic situation has brought some changes to the studying process. According to UNESCO’s response, all educational establishments had to stop their...
Essay writing mistakes to avoid
While writing an essay, it is essential to keep in mind the audience for whom you are writing. A high-school essay will be different...
10 Must-Do in Bitcoin Casino
Are you thinking of starting your Bitcoin casino journey, but you're not sure of some of the things that you need to do? Do...
Innovation and Technology Adoption: How Companies Have Embraced or Resisted Technological Innovations
Businesses are intricate, and when something goes well for management, they often become wedded to the procedure. This can be advantageous in a lot...
Want To Start A Business In The Bingo Industry? Here Are Some Helpful Tips
Many people would like to start their own business, but they don’t know where to begin. Starting a bingo company is an option that...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
5 Facts That Will Help You Understand Binge Eating Disorder
Binge eating disorder is among the most important and yet misunderstood mental health disorders in the world. It is surprisingly common and can have...
How effective are CBD capsules
If you are interested in cannabidiol to provide potential relief from one of many ailments but don’t like the taste of the oil, CBD...
Feminized Marijuana Seeds- All You Need to Know
With many countries relaxing their laws regarding cannabis use, there's increased interest in the drug. The cultivation of marijuana grows year after year, and...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
Pros and Cons of Taking out a Personal Loan
A deeper understanding of Personal Loans.
There are many types of loans that you can choose from, as you can see with CreditNinja. You can...
10 Factors to consider when buying life insurance
Life insurance is seen by many as a scary thing. After all, it forces us to face our own mortality and plan for our...
How the money transfers business is driven by third world countries
There are various means through which money can be transferred across the world including through banks and money transfer applications. Money transfer applications are...
Why you should look at Honda CRV 2020
Historically, Honda
typically refreshes its product at 3 - 4 years. In other words, the Honda CR-V
facelift is expected to release in 2019 or 2020. ...
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
Hassle-Free Relocation: Why Premium Moving Services are Worth the Investment
Moving can be a stressful and overwhelming experience, especially when it comes to packing, transporting, and unpacking all of your belongings. The process can...
First Time Home Buyer? Avoid These Mistakes
It is exciting to finally have a house that you can call your own. Looking for the perfect house that fits all of your...
Top Effective Tips To Help You Get Rid Of Any Unwanted Smells
No matter how much you fight it, bad odors will, unfortunately, eventually arise in the workplace. With the numerous people present in an enclosed...
How to stay productive on the commute
Whether you used to
commute to a coworking
space in London or work from a high rise in
Hong Kong, in recent months, the workforce of the world has...
The Complete Guide For Dubai Visa
Dubai is present on many of our bucket lists. The prime skylines, luxurious lifestyle, heritage locations, and rich culture attract everyone to travel to...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
Things we enjoy today that would have been too much 50 years ago
If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...
London company acquires American AI firm after billings growth
A London software company has acquired an American AI firm after they showed a 60% growth in billings. Freshworks focuses on customer engagement and...
Researchers 3D Print Recycled Plastic Into Affordable Tools For African Farmers
The plastic that we throw into the recycling bin every week could find a new lease of life as agricultural tools to help those...
Why you should use a VPN for your next digital marketing campaign
Digital marketing is used to increase a brand's online visibility. It utilizes a variety of well-known ways to make a brand visible to users....
The upcoming ‘Merge’ of Ethereum could greatly impact cryptocurrency
You're not alone if you've been swept up in the excitement surrounding Ethereum's forthcoming upgrade.
Over the past year, the number of people searching for...
Top 5 Rates for Dash Cryptocurrency
Now many people have begun to follow closely the dash to btc calculator. As Bitcoin approaches its historical high, investors are thinking about diversifying...
6 amateur mistakes people make when investing in Bitcoins
OK, let’s face it — bitcoin is probably the best thing to happen to humanity since paper money. It has not only revolutionized the...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...