Using cost-benefit analysis to appraise investments (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...
Market research and consumer protection
The UK government set up the Food Standards Agency (FSA) in 2000 by Act of Parliament. It is a non-ministerial government department. This means...
Creating an entrepreneurial partnership
Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as well as many different hair care and...
Changing working patterns
Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...
Apprenticeship training within the steel industry
Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...
Making things better
This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
Creating world class quality standards
Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...
Managing the supply chain for globally integrated products
Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
Delivering a business strategy
TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
Meeting global and local needs
Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Meeting customers’ needs in growth – markets online gaming
Development of broadband markets
Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....
Venturing for growth
No business could survive on its own without friends and allies. To be successful, businesses need to develop relationships with other organisations and to...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Our business theory pages cover all the topics you need to know in business.
Influences on businesses
Businesses operate in an external environment in which as well as competition from rivals businesses have to take account of legal, political, social and...
Aims of the marketing department
The Aims of the marketing department involve a range of processes concerned with finding out what consumers want and then providing it for them....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Website design trends that will be popular
Change is a huge part of web design. Every few months new trends become popular, while older trends start to disappear and the most...
Importance of manufacturing in India
India arguably has one of the largest labour forces in the world, owing to its massive population. With over 500 million, India’s labour force...
Strategies for Improving Business Efficiency
Every business, from big to small, wants to improve its efficiency. When you improve your efficiency, you get more done in a shorter amount...
How to create a business plan for a hairdressing salon
Setting up a hairdressing salon doesn't have to be challenging. All it takes is coming up with a well-formulated business plan that delineates all...
How to plan the budget for the startup?
One of the more tricky areas to contend with when you are working on starting your own business is the budget. The financial side...
Alidjan ibragimov: contribution to the development of sports is a prerequisite for the prosperity of the country
In one of his
interviews, Alidjan Ibragimov emphasized that he agreed with the
position of Nursultan Nazarbayev. Not only oil and other natural
wealth should be recognizable...
How to find the right commercial solicitor for your business
If you’re running a business, getting sued is probably one of your biggest fears. No matter what you do to try to avoid it,...
Using translation and localization to establish your brand overseas
Now that the economy is recovering it’s now an ideal time to launch a brand overseas. It’s a great time to set your sights...
4 unusual tips for doing business in China
Doing business in China is lucrative and beneficial, if you know how to do it right. Otherwise, it can be very tough. Now let’s...
How to finance your start up business
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Immediately throwing
up every dollars when starting your business is not a good strategy; it isn’t
so simple like that. This is true to all...
What to Know About Investing in Agricultural Commodities
Agricultural commodities are a major part of the global economy, representing a unique and often lucrative opportunity for investors. In general, commodity investing involves...
Step by step guide for accepting credit card payments on the phone
Credit cards have made payments, accessibility to imported products, inflated sales figures, connected wider audiences and allowed business to break geographical limitations. From buying...
Tips You Can Follow to Improve Your Workplace Culture
A lot of organizations and executives working in them today look for ways to improve the company culture. Truth be told, there is no...
HR advice to help a grieving employee
Image from Pexels
One of the toughest things for a workforce to face is the death of one of the employee’s nearest and dearest....
Three reasons to use an executive coach in your business
Executive coaching, along with the field of life coaching, is exploding. More and more people are seeking coach training due to the rise in...
The Benefits of Annotating Images and Videos for Business
It is without a doubt that artificial intelligence and machine learning have brought revolutionary change in different industries all over the world. This has...
Agencies to Talk To For Any New Business
Outsourcing certain elements of your business can be beneficial in a lot of ways. You know you’re getting an expert to handle your marketing,...
Top Video Editing Software For US TikTok Content Creators
While the mid-2000s were an era for such big internet media platforms, like YouTube, Facebook, and Twitter, there are new social services that are...
What to expect when your child transitions to high school
If you’re a parent who already has a child attending high school, I’m sure you remember what it felt like on their first day....
The importance of business education in modern society
The effects of business activities are felt across the lives of all people. This effect is here when ordinary people continue to work and...
The Fashion Business Journey at Istituto Marangoni Miami
Embark on an extraordinary journey into the vibrant world of fashion entrepreneurship and management with the One-Year Vocational Program in Fashion Business at Istituto...
How businesses can learn from gaming
In the UK, gaming is a very healthy part of the economy. UK Interactive Entertainment (UKIE), the game industry’s trade body, announced that the...
US Online Casino and Sports Betting are Opening up – What to expect in the coming years?
Over the last year and a half, we have witnessed unexpected changes on a global scale. The Covid-19 pandemic affected many industries, destroying many...
Promotional tactics to learn from online gambling companies and how companies can learn from them
The internet is a terrific way to generate money, but it is also a very competitive market and implementing innovative online casino marketing ideas...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Some Minecraft Tips You Want To Know As A Beginner
Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
Can anyone now sell CBD oil in the UK?
To understand CBD regulations in the UK, we need to delve into its origins. The CBD that is present in CBD oils in the...
Social Media and Mental Health: How Social Networks Impact Our Life
Social Media and Its Impact on Our Mental Health and Life in General
Humans are sociable creatures by nature. To prosper in life, we...
Healthcare Software Development Diminishing Challenges for Software Developers
The healthcare solutions market isn’t an impenetrable sector. There’s an increased demand for digitized and automated solutions paired with accuracy and efficiency. There are...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
Staying safe while online shopping
Modern society is becoming more and more virtual thanks to the revolution of technology and online shopping is another industry that has grown to...
How much influence does behaviour have on financial settlements?
Historically, divorce law in England has not allowed blame-free separations. The five permitted reasons for divorce are adultery, desertion, unreasonable behaviour, and living apart...
Which appetizers go best with Prosecco?
In Italian, “antipasto” means “before the meal.” The entire concept is about serving small bite-size appetizers before the main course to stimulate one’s appetite....
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
How To Score The Best Car Loan
Who doesn’t want to get the best car loan interest rate? But how do you do it? Some simple tips can help you save...
Four ways to ensure fleet driver safety
Driving might be something that most of us do every day, but it is still one of the riskiest career choices out there. Most...
Simple Steps To Save Up For Your Home In 2023
Buying a home is the dream of millions around the world. Everyone has a dream house that they want to call their own. However,...
Does hiring a property management company a good option?
If you are a landlord of a property in Chennai then hiring a property management company in Chennai is the best decision. You can...
Enhance Your Home’s Style and Functionality with a Wardrobe Sliding Door Kit
When it comes to optimising your home’s functionality, a wardrobe sliding door kit is a game changer. This innovative solution is a blend of...
Dubai marina the hotspot to refresh and rejuvenate
We all live in a
constant circle of waking up, going to work, coming back, sleeping, and
following the same cycle the following day. After a...
How to Claim Compensation For a Cancelled Flight
Flight cancellation is not something anyone looks forward to, as it tends to disrupt travel plans and could affect your connecting flights. Despite how...
How To Stay Safe When Traveling
Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
3 industries that have been immeasurably transformed by the internet
The advent of the internet and subsequent increase of broadband speeds has meant that we now spend a mindboggling amount of time online. It...
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
Tips to Organize Your Team for Digital Transformation
Digital technologies are critical to the success of companies. According to a recent survey by McKinsey, 64% of business executives believed their companies must...
Exploring the Features and Benefits of the NSE5_FAZ-7.0 Network Security Exam
The NSE5_FAZ-7.0 (Fortinet Network Security Expert 5 - Forti Analyzer 7.0) certification is a professional certification offered by Fortinet, a provider of network security...
What Qualities to Look For in Online Casino Software?
Casino software is an essential component of the operation of online casino singapore. It is the software that allows the casino to run efficiently...
How to reduce costs related to home IT infrastructure
Running a business right from your home is both exciting and challenging. With technological advancements, working from home or anywhere else on the planet...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
Start Trading with BitcoinX
Bitcoin trading has gained in popularity as one of the most lucrative ways to make money online over the years. According to a recent...
The Rise of Decentralized Finance (DeFi) and Its Potential
Decentralized Finance, or DeFi, is a rapidly growing sector within the cryptocurrency ecosystem that aims to revolutionize traditional financial systems by leveraging blockchain technology....
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Multi-vendor marketplace development: why is Magento the best choice for it?
A multi-vendor marketplace can become a powerful profit driver when constructed appropriately. The success of Amazon, eBay, and Etsy is solid evidence.
A multi-vendor platform...
The powerful role of website design and development
Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...
Top tips for working with website designers in the UK
The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...