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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Brand repositioning and communications

Research Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want...

Development of the Dr. Martens brand through trade mark protection

Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...

Corporate Versus Product Branding – A Fine Balancing Act

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...

Workforce planning at British Gas

British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...

Operations management: The Wincanton Way

Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its aim is to help its customers become more efficient...

Trade associations at work

This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...

Interpreting and understanding accounts

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Trading places

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Using customer service to position a business

However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...

Supporting agriculture to create sustainable development

Stretching from Cape Town in South Africa, across the Sahara Desert, to the Mediterranean Sea in the north, Africa is the world's second largest...

Becoming a lean service organisation

The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

To Create a Better Everyday Life for the Many People

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

Building a multi utility business

If you look in the dictionary for the word ‘utility’ you will find the following: “the quality of practical use, usefulness: a public service such...

Values into vision

In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...

Competitive advantage through sustainable product development in construction

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

Nutrition, Health & Wellness – New Product Development at Nestlé

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...

Encouraging innovation through intellectual property rights

In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Effective recruitment and selection

Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...

Developing a human resource strategy

Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry. Tarmac is most often associated with...

Communication the key to success

This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...

Our business theory pages cover all the topics you need to know in business.

Enterprise culture

To be enterprising, one must be willing to take risks and think creatively to find innovative solutions to problems. The term culture refers to...

Quality

Quality is often defined as 'fitness for purpose'. In other words, a product that meets the needs and requirements of its consumer. In his...

Accounting concepts

Accounts are records of financial transactions. Information that is used in accounts is initially entered into books of prime entry, which may simply be...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Building your network as a new project manager

In the world of project management, individuals come and go all the time. It doesn’t take long for you to become close with the...

Why Belfast Is One Of The World’s Most Exciting Tech Hubs

Belfast is an exciting and historic city, known for its vibrant theatres, world-class musicians, great nightlife and of course, the Titanic. But more than...

Choices Reflect Success: Benefits of Using Gas Boilers For Your Business

Image Source When you look at your gas bill, do you shiver? When you go to work, do you wish your establishment or office always...

Do it like the giants what SMEs can learn from competitive industry leaders

It is not an easy task to run your own small or medium enterprise (SME). More often than not, your SME will have to...

8 secrets how to manage freelancer workforce effectively in SME’s

In recent years, freelancing has emerged as a viable career option for many individuals ranging from IT specialists to PhD writing editors. The emergence...

How to create a business plan for a hairdressing salon

Setting up a hairdressing salon doesn't have to be challenging. All it takes is coming up with a well-formulated business plan that delineates all...

8 Tips To Keep Your Business Secure During Lockdown

How to Secure Your Business Premises During The Coronavirus Lockdown…and Beyond Many businesses have been required to close their business premises due to the measures...

5 tips for globalizing your business

There’s a reason that ‘going global’ has become such an over-used phrase: globalization has become key to the success of companies all over the planet. But...

The value of international business partnerships

Leading business operators are always looking for opportunities to diversify their products and strategise their operations. Investigating opportunities overseas can yield multiple benefits for...

The statement of financial position in nonprofit bookkeeping

Individuals are regularly under the misguided judgment that for-profit financials and not-for-profit financials work the same. Indeed, even a brief glance at the bookkeeping...

Meet the World’s Richest Traders – Multimillionaire Stockbrokers

As a profession, trading has influenced our mindsets in different ways. Most of us view it as a profession with high entry barriers, but...

Revise your trading strategy periodically

We always face problems with our jobs. Whether it is making mistakes preparing paperwork or your poor performance in fieldwork, it will happen now...

Is Lying During the Recruitment Process Ever Effective?

You could see a job posting and think, "That job sounds perfect for me!" yet you might not have the ‌training, experience, or credentials...

Escaping the office business ideas for people who love to be outdoors

Some of us couldn’t think of anything worse than being stuck inside an office for the best part of the day and if you...

What Are the Benefits of PDF for Job Marketplace Platform

The world has gone digital, and businesses are now being operated digitally. That is because there are several electronic gadgets for accessing the platforms...

Your guide to building a customer pipeline with eBooks

Studies show that nurtured leads help in increasing sales opportunities by over 20%. Ebooks have been one of the most effective ways to capture...

5 Ways to Promote Your Products on Facebook

Facebook keeps on being the supreme champ of social media platforms, to engage and grow your community.  Something other than a meeting platform for friends...

Content marketing mistakes only a rookie can make

Often, people have the misconception that writing content is easy. It is not! On paper, it looks like all you have to do is...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

4 awesome reasons study university Bristol

The University of Bristol is one of the most popular universities in the South West of England. Although the University of the West of...

5 Steps to get ready for a business school admission interview

A business school admission process can be quite stressful, especially when it comes to a face-to-face interview where you meet with the admission board...

5 guides to great essay writing

Essay writing is a burden that every student faces. Like it or not, it is an academic requirement to hone every student's writing and comprehension...

How to play casino games for free

Meta: Did you know that it is possible to play casino games for free in 2020? Find out how you can achieve this here...

Five ways sports betting is a win for American business

Gambling sometimes gets bad press, and sometimes it deserves it. It will always be a touchy subject for some people and some campaign groups because when...

All the markets that use bonus codes

Bonus codes represent a common form of incentive used across a wide range of sectors to attract customers, promote products, or reward customer loyalty....

Business Insights from Traditional Card Games

In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...

6 Reasons why players love Elder scrolls online

When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...

How COVID-19 spurs the development of VR

This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...

Canzana CBD UK Reviews, Side Effects, Benefits, Free Trial & More Discount

We all are well versed with the fact that how crucial it is to handle the anxiety, depression, stress and chronic pain that we...

Benefits of CBD in pain management

The full spectrum of CBD properties is not yet fully explored. However, it is speculated that hemp oil can have analgesic properties. Can it...

National health the hidden cost of substance abuse in the workplace

Contrary to what most people think, the majority of people who have alcohol or drug abuse problems are employed. Did you also know that...

The easiest way to watch football highlights

Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...

3D harm and use

3D is popular. Films and videos of the format are colorful, realistic but not as safe as it may seem at first.   According to the researches of...

From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants

I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...

Buying Fine Wine “En Primeur” by UKV International

Buying fine wine “en primeur” is essentially buying it while it is still maturing in the barrel - think of it as wine futures....

Advantages of Buying Diamonds in 2020

The diamonds you own give you an attitude you never discovered on your own. It let's you reveal a stunner in you, while you...

Pen gift sets for your boss

Gift-giving is pretty standard in any relationship. Special occasions call for exchanging presents, and usually, the process is often straightforward. In work environments, however,...

5 tips for safe refrigerated trailer hire for your event

Safety is paramount for any business and this is as true for those hiring refrigerated trailers as it is for those in the building trade. Refrigerated...

New Car Finance Considerations

One of the best feelings in the world is driving home a new car. However, before you can actually do so, you'll need to...

The best fleet management tools for small businesses in 2023

Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...

FAQS ABOUT FREE BOILER REPLACEMENT GRANTS

What is a free boiler grant? A free boiler grant is cash or a voucher payment that allows you to save some money off the...

3 advanced technologies revolutionizing the future of construction

The construction industry has come a long way now and has innovated many techniques and technologies to aid in construction. These technologies are shaping the entire...

There’s more to real estate investments than meets the eye

Source: Pixabay No Attribution Required Foreword: Many folks looking to diversify their financial portfolios are incredibly eager to learn how to invest in real estate. For newbies, these...

Italy’s green pass ‘will be valid for US and UK visitors’

You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...

Begin Your Next Vacation from Melbourne

Most of the usual activities and way of life in Victoria like the rest of Australia and the world continue to be negatively impacted...

All you need to do to create an amazing camping experience

Once in a while, we all do have the desire to step out of our daily routine zone into a world where we get...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

What are a VDR and its uses?

An investor's due diligence is just as crucial as any transaction, and the best online database makes the whole process simpler. Knowing if a...

How fintech business models might disrupt the traditional wealth management

Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...

What are the most notable tech innovations in Recent years?

Technology is constantly evolving and improving the way that we live our lives. Each time a new invention is released, many of us head...

Artificial Intelligence In The Image Stock Market

The image stock market is a multi-billion dollar industry that allows individuals and businesses to buy and sell high-quality images for various purposes. In...

Working Ways to Enter Blocked Websites

In the modern world, the value of information can’t be overestimated. If you want to get access to the data, nothing can stop you....

Things to Consider Before Outsourcing IT and Cybersecurity

Many small business owners have the mistaken belief that their company is not going to be targeted by cybercriminals and hackers. This is simply...

Learn about the credibility of Cryptocurrency business

Cryptocurrency is on its way to success since its inception into the digital world. This is an online currency that has the potential of...

3 Great Facts About Cryptocurrency

Bitcoin is on the rise and becoming well-known as the king of cryptocurrency. You can find the technical and financial facts about Bitcoin absolutely...

How Crypto Bots Work

You might have heard of crypto trading bots or trading algorithms and may be wondering why they are and how the work. These can...

What Features Do Consumers Want in an App?

The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...

A brief history of radio who invented radio

The first questin is in our mind who invented radio? Let’s read today this article where we are going to explain overview and history of radio...

How do food delivery apps make money?

With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...

How to build online presence for your business 

The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...

Step by Step Guide to Create a Website

Due to the availability of the right resources and tools on the internet, every single person has become capable enough to create their website...

The powerful role of website design and development

Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...

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