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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
How roles and functions contribute to organisational performance
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Developing skills in a large organisation through training and development
National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
Taking a long term view developing fuels for the future
How we use oil is becoming an increasingly important issue. There has been growing concern over society's dependence on oil, the impact of vehicle's...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
The route to fast food franchising
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
Competing within a changing world
No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...
Business ethics and corporate social responsibility
Anglo American is one of the world”s leading mining companies. It is a UK public limited company and operates on a global scale. Anglo...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Motivating through total reward
RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...
Honour the past invent the future
BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
Our business theory pages cover all the topics you need to know in business.
Financial information and decision making
The finance department of a company generates a variety of financial information that is helpful in decision making, including:
Profit and Loss accounts provide details...
Business objectives planning and stakeholders
Business objectives
Business objectives are the ends that an organisation sets out to achieve. A business creates business plans to enable it to achieve these...
Corporate and organisational culture
It is widely recognised that different organisations have distinctive cultures. A commonly used definition of organisational culture is 'the way we see and do...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Essential Features to look for in high-quality scrap shears
Scrap shears are industrial machines used to cut and process scrap metal into manageable pieces for recycling or further processing. They are crucial in...
Five business lessons we can learn from adult entertainment
Becoming a successful businessman is not an easy task but it’s still quite possible to do. Success comes with innovation, quality service, and the...
Way of the Kibo – the Kibo Code and how it helps eCommerce businesses
Developed by Aidan Booth and Steve Clayton, The Kibo Code is a program that aims to teach individuals different ways of earning money through...
7 Prominent marketing tactics to accelerate your business growth faster
Everybody wants growth in their business and gives their best efforts to get it. But do they really succeed? Can’t say anything, but yes...
10 Profitable online gaming businesses you can start cheap
So, you love playing online games, but you struggle to pay your bills? Consider launching a business within the gaming industry. Think critically. What...
Factoring for managing your business a quick start miniguide for busy entrepreneurs
Every small business owner recognizes the importance of cash flow to keep the business going. However, a busy entrepreneur doesn't always have the time...
A quarantine story: how I changed my life and business during the COVID-19 outbreak
After the Coronavirus outbreak swept the world and forced all of us into hiding many businesses were left stranded. Particularly smaller types of businesses...
Legal Update: Comparing State Business Name Requirements
There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...
Business ethics and how it work
Business Ethics among Academic Writers: What? When? How?
As an academic writer, you may sometimes encounter moral dilemmas. It can be difficult to decide the...
The different trends observed on the Forex
Although the support and resistance phenomenon represent the limits, the observed trends direct you more simply towards the direction to follow.
Analyzing the trends basically...
Yielding small but consistent returns for your Forex portfolio
The forex
market (i.e. the foreign exchange market) is one of the most consistently
performing markets in the world. Of course, this is to be expected,...
Why Everyone, Regardless of Wealth, Should Consider Investing in Art
Art investment has traditionally been seen as the preserve of the wealthy. However, in recent times, this perception has shifted dramatically.
Investing in art is...
How to Find a Substitute Teacher Job
According to a U.S. Bureau of Labor Statistics report, more than 500,000 substitute teachers worked in the USA in 2018. It is one of...
How to Motivate a Large Workforce in 2021
Managing a large team of staff and individuals who all have different needs and play different roles in a company can be a real...
How to work from home and not get distracted
Three Tips to Improve Your Remote Work Productivity
No commute. No sudden meetings. No dress code. Telecommuting can be very convenient as long as our...
Top Cost Effective Customer Acquisition Strategies for B2B Tech Companies
One of the top challenges of B2B tech companies is how to keep customer acquisition as cost effective as possible. If you spend too...
Premier League Kit Sponsors Through the Ages: A Developing Market
The sponsorship of football clubs in the Premier League has always been an intriguing thing. Particularly over the last few years.
The global rise in...
How to use your online presence to generate mortgage leads
8 Tips to use your presence online to generate mortgage leads
If you’re desperate for leads, it may be tempting to take the quick option...
What to expect when your child transitions to high school
If you’re a parent who already has a child attending high school, I’m sure you remember what it felt like on their first day....
How a degree can help you be an entrepreneur
Where did the great entrepreneurs learn how to run their companies? Although a few entrepreneurs dropped out of college, many industry leaders gained invaluable...
Engaging international eLearning courses: Effective steps toward them
Creating e-courses can easily be a tedious process. This is because it has to be tailored towards an audience, specific learning needs of your...
7 Interesting facts about casino that you didn’t know
Do you know the guy who entered the Guinness Book for the longest poker game ever? Can you believe in the mystical meaning of...
Casino Night Recipes. Top Tips
What could be more fun than spending an evening at the casino with £20 free no deposit? Perhaps spending an evening at the casino...
UEFA Champions League – Group Stage’s Matchday 4 Predictions
UEFA Champions League matches are a good shot for making some betting cash. Usually, bookmakers offer better odds for European nights than for other...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
Never do this on dating sites
Time goes faster than we have time to keep up with. For example, did you know that the first modern-style dating site will soon...
Fantasies as part of a healthy relationship
Let's admit, few people directly tell the partner about their fantasies. The point here is not even the degree of trust, but rather the...
Types of Cannabis Seeds and Why Choose Cuttings Over Homegrown’s Seeds
Nowadays, farmers are battling with climate change and many problems; hence they blindly rely on scientists and seed banks to produce improved and high-quality...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
Why you really have bad credit and what you can do about it
Your credit score is crucial because it gives you access to loan facilities and makes you more trustworthy with creditors in general. Basically, your...
Groupon Shopping – How to Save Money When Using a Coupon
Are you passionate about saving money?
Financial savvy doesn't just mean saving money. It also means spending wisely. No matter if you are trying...
Power of attorney online benefits of online lpa’s
If you want to protect yourself or a family member in case of an injury or illness, you can make use of a legal...
Top Tips for Buying a New Car for Your Fleet
Considering investing in a company car for your business? Or perhaps you're thinking about upgrading your current fleet? A company car can make a...
Car Service to Houston airport – why it is your safest option
Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...
Settlement Agreement Guide
For many, jobs are more than a source of income. They can also offer us purpose and be a source of hope, confidence, opportunity...
Significance of 80 Loan to Value Mortgage
Nearly every homeowner confronts the problem of saving a remarkable mortgage deposit as it takes lots of time and efficient judiciousness. Nonetheless, this kind...
Luxury Flooring and Furnishings
From working in their mum’s garage to winning Forbes under 30, Brothers Declan and Cameron Christie have built one of the UK's major flooring...
Tips for Selecting and Building a Greenhouse
If you are planning to operate a commercial greenhouse, you can either build the structures or find an expert greenhouse manufacturer. With either option,...
Florida is Ground Zero for the Future of Spaceflight
A new era of spaceflight is upon us. The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...
Reasons to Hire a Car On Your Next Overseas Business Trip
Photo Credit : Samuele Errico Piccarini (Unsplash)
We live in a high-globalized world, and despite the global coronavirus pandemic, many people are now beginning to...
Startup tips for the specialist tourism sector
If you’re considering throwing your hat in the ring in the travel and
tourism sector, there’s lots of potential for profit.
Tourism growth outpaces the global
economy...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Automating your business is easier than you think
When you run a small business, it’s easy to get so caught up in the manual, mundane tasks that you no longer experience the...
Hosted PBX vs. On-Premise PBX: Should You Make the Transition
In 2021, having a scalable, flexible basis of business communication is more important than ever. For many businesses, this means having to transition from...
Top technology trends for IT help desk software
There’s no denying the incredible benefits of technology for all of us today. Because of the evolution of technology, our lives have changed as...
Top 5 FAQs On remote desktop
Remote Desktop is the cool new trend in the tech market and it is absolutely rad! If you are considering or planning on incorporating...
Why are Container Registries So Important to DevOps?
Ever wondered what happens with all the container images, code, or other data uploaded on Kubernetes or any other development app? Is this storage...
4 AI trends every business should consider in 2019 beyond
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Around 82% of companies invested in AI development for improving their financial gain. 42% of businesses turned towards AI for enhancing their internal...
How Does Bitcoin Trader Work?
The Bitcoin Trader is the right solution for those looking to trade cryptocurrencies. This platform offers a user-friendly interface and plenty of tools at...
Bitcoin is the new digital gold, or is it?
Comparing all the precious metals, gold has always been the most popular for investment. Investors usually buy gold as a way of reducing risk...
Are stablecoins the Cryptocurrencies of the future
A stablecoin is a
cryptocurrency that is designed to have stable price characteristics. The
ultimate goal of stablecoins is to be a stable digital form of...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
Why won’t this website work?
As you are reading this, somewhere an app or website is crashing. Some of them will be for banks, some will be for a...
Why Should Businesses Check WHOIS History?
Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...