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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Transforming the marketplace

The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....

Building a single brand

We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...

The launch of Sainsbury’s Bank

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...

Organisations and Unions

UNISON Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...

Building a workforce for the future

The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...

How roles and functions contribute to organisational performance

A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...

Investing in natural gas drilling down into the risks

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Assessing a major infrastructure project

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

If it doesn’t benefit the customer – We don’t do it

Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...

Building the Jaguar S-Type at Castle Bromwich

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

Developing competitive advantage through customer service

Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....

Meeting stakeholder needs through community involvement

The Chartered Institute of Marketing defines marketing as 'the management process responsible for identifying, anticipating and satisfying customer requirements profitably.' This definition shows that, in order...

Meeting needs in a competitive sector

Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...

Strategy and the environment

Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...

Feeding and fuelling the world through technology

There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...

How an environmental management system EMS helps create a sustainable business

Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...

How Lloyds responds to changes in the business environment

A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Using advertising to connect with consumers

Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...

Launching high end technology products

It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is...

Vision, values and their influence on business strategy

If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....

Our business theory pages cover all the topics you need to know in business.

The organisation and change

Organisations change over time in a variety of ways. There are a number of ways in which they might change: 1. From small companies to...

Globalisation

Globalisation is a result of the world becoming increasingly interconnected due to the hugely increased trade and cultural exchange. The biggest companies are no longer just...

Cash Flow management

Budgets are statements setting out the planned performance of a business type in a table made up of numbers. Usually, these plans deal with...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Half Double – The new Project Management Methodology making inroads

In 2014 a group of industry experts and academics came up with a solution for one of businesses most annoying problems - why do...

How to Choose a Manufacturer

Outsourcing of manufacturing functions has become a common occurrence that can be taken as a strategic move. Whether one is looking to manufacture goods...

4 Ways to harness tech to cut your office energy costs

There are lots of innovative technological solutions out there that can help you cut the amount of energy you use in your office. As...

Five challenges entrepreneurs face when setting up an overseas business

These days, it’s never been easier to expand a business internationally. Technology has made it more affordable, as well as easier to set up...

How to choose a cleaning service for your business

If you own a business, it is absolutely essential to keep your office clean and well-maintained. Typically, the best option is to outsource the...

Growth Financing a Finance Channel for Start-up Company

Business is extremely vital in meeting society's requirements. Commercial, professional, organizational, and innovative activities are all included in the term business. Business is a...

Top 9 Technologies To Make The Environment Green

Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...

Importance of Translation in Multicultural Society to Build Effective Relationships

One of the important aspects of a multicultural society is coexistence. People must get ideas from people from near and far. After all, all people...

India seeks Kuwaiti investments in infrastructure and power sector

The relationship between Kuwait and India dates decades ago, and the country houses a large number of Indian workers. The two countries' friendly ties over the...

How Does Payroll Outsourcing Benefit Your Business?

If you run a small business in the UK and employ any number of staff, you probably are familiar with some of the challenges...

Kevwe Yerifor explains the basics of fundamental investment analysis

Fundamental analysis is an approach used in accounting and finance that consists of analyzing a business’s financial statements. This type of analysis not only...

Lamin’s Winning Strategies: A Closer Look at His Success in Capital Club Investor by Rently!

Lamin's remarkable journey to financial success is a testament to the transformative power of the Capital Club Investor By Rently Academy. As an active...

4 businesses making life easier for working parents

It can take years to master the art of juggling the demands of parenthood and a career. Even then, all it takes is one small...

8 Fun Ways to Boost Morale in the Workplace

In order to be productive and efficient in the workplace, it is important for employees to have a positive attitude. In fact, research by...

Job Management: 5 Profitable Software in the UK

The upper crust of job managers and professionals cash in on software to make efficiency their forte, you must too. These apps are specifically...

8 Elements to Implement for Earning More from The Google Ads

Apply these easy tips and make more money than you can imagine from Google Ads. Google Ads are necessary to promote your business. They are...

Building your personal brand how to create content that shows youre an industry expert

Small businesses often rely on a brand name or owner’s reputation for its success. It’s the reason many people choose to be franchisees. Why...

Restaurant marketing agency tips: creative ways to woo back customers

Regenerating interest and awareness when your restaurant has been closed for any length of time is a unique marketing challenge. And as many successful...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

All you need to know about online MBA courses

In many instances, an MBA program helps widen the number of opportunities available to support and enhance your professional life. MBAs tend to boost...

Do Australian students have too many assignments

Studying at the university implies multiple writing assignments in addition to attending lectures, classes, workshops, and participating in countless other activities. Very often students need to think...

Expert advice 5 ways to proofread an essay and why do it

A lot of students find proofreading their papers a boring task. You read the same text over and over again, what’s cool about that? If you...

The right choice of the betting strategy is the key to success

A huge number of people around the world are interested in sports betting but only a few manage to get a stable income on bets. First...

History development of online sports betting United Kingdom

First, there was the bookmaker. As sports betting developed in the UK (a centuries-long process), bettors eventually realized there was a need for an intermediary;...

Top Video Poker Mistakes You Need to Avoid

Did you try playing poker online? If traditional poker is too passe for you, how about some video poker instead? Yes, you will find...

Why Mobile Is the Next Step in Gaming

Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...

Video games are good for your brain or not

Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...

New technologies boost gaming companies

Since its inception, way back in the 1940s, the video game industry has always been in a process of evolution to keep up with the...

The search for beauty that shapes our lives

We are always projected towards the search for beauty, in all its forms. Unconsciously, perhaps completely unconsciously, we choose to place our gaze on...

Why heart shaped necklaces are a sign of love?

When we are in love, we want to express it in any way. It is amazing to make the other person feel good and...

6 Fun Activities to Keep Your Sanity While In Quarantine

This whole pandemic business has been a pain for everyone on all fronts. The whole crackdown on public interaction and gatherings has been an...

How to get away with wearing the same dress to every party

You may be the outgoing type who wants to make an impression on every holiday party you attend. Showing up in different flashy outfits is one way to...

3D harm and use

3D is popular. Films and videos of the format are colorful, realistic but not as safe as it may seem at first.   According to the researches of...

What is Shapewear and Why Do You Need It?

In the world of fashion and comfort, body-shaping lingerie is an unheralded game-changer. A well-curated piece not only enhances a woman's natural body contours...

Compromising on things is not an option when title loan is what you can attain easily

In the world today, there are various cities that need your attention to uplift your mind, body, and spirit. Amongst those places, California is...

Domestic relations investigations

Domestic investigations are focused on individuals and their possible legal problems that might occur inside a family. Those issues might be physical or mental...

Understanding the Fees and Interest Rates of Payday Loans

There’s no doubt about it when you’re in need of cash straight away, you’re willing to accept a bad deal and pay some high...

White Recovery A quicker service

If you are going to an important meeting and sadly your car stops and you tried your best to recover it and make it...

Top Methods of Vehicle Security

Your vehicle, whether that is a car, van, motorcycle, HGV or motorhome, will probably be the second most expensive purchase you make after your...

The Benefits of Autonomous Driving

Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...

BECOSAN® at Amazon Prime – Polished concrete for logistics

Who would have thought 20 years ago that online shopping would grow exponentially. Then you would have been able to buy shares in Amazon...

Why is Mayfair London’s most desirable place to live

One of London’s most notable neighbourhoods has come quite a long way since its humble beginnings, several centuries ago. Mayfair, a now-affluent area of central London,...

How to Ensure Your Small Business Renovation Goes Smoothly

If you're considering giving your business a facelift, you may feel overwhelmed and uncertain about how to proceed. After all, renovating an entire business...

International legal advice – being covered abroad

A lawsuit is always annoying, even if you have a good legal expenses insurance. It is particularly annoying, however, if you are served with...

Here are the 8 business travel tips for easier business trips

1. Keeping Germs at Bay If you are traveling by air, then you need to keep in mind that planes are full of viruses and...

A perfect yacht for every style

  With Summer officially upon us, beating the heat and enjoying the season means getting on the water. Boating as a preferred pastime has grown...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

What does sound inventory software look like: Read these 9 Tips

Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...

Key technologies shaping the energy sector

The energy sector is constantly changing due to the amazing advances in technology. Energy tech has transformed the industry in recent years. It is...

Market Size & Analysis of Online Transcription Services

The management of marketing research has been significantly reshaped as a result of the increasing prevalence of technology factors. The marketing transcription sector has...

What Low Code Development Services Can Help You Meet Business Goals Faster?

Low Code Development can be extremely helpful if you want to make the most out of your resources.  Many times, these platforms focus on...

Following a cybercriminal’s trail with the help of WHOIS lookup

Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...

Head in the cloud: the lowdown on the benefits of cloud computing

You are probably familiar with the cloud. It’s a way to have all of your critical documents stored and programs run on the web. More businesses are hopping...

Interested in getting into the world of crypto day trading but not sure where to start

Interested in getting into the world of crypto day trading but not sure where to start? This article covers everything you need to know, from...

How To Trade Cryptocurrency

Trading cryptocurrency is a different market than stocks, bonds and others. But with some good advice and an easier guide to follow anyone can...

Why your business should host a Bitcoin ATM

The exchange of cash for goods and services is becoming “old school” as people rarely commute with stacks of cash in their pockets anymore....

Online Verification with Temp Phone Numbers

Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...

How to choose a mobile application development company

If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...

6 tips for finding the perfect app developer for your brand

These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....

Top tips for working with website designers in the UK

The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...

How to build online presence for your business 

The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...

Best practices for Magento homepage design

An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...

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