Balancing the product portfolio to satisfy customer demand (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
The launch of Sainsbury’s Bank
Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
Implementing a management development programme
other countries’ products are becoming increasingly sophisticatedinternational trade in services is set to growmodern products need a well-educated, well-informed workforce to produce themother countries...
Developing a human resource strategy
Tarmac was established in 1903 and is the UK's leading supplier of building materials and aggregates to the building industry.
Tarmac is most often associated with...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Coffee the supply chain
Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...
Creating shared value in the supply chain
Nestlé is the world’s leading nutrition, health and wellness company. It employs around 330,000 people and has 461 factories in 83 countries around the...
Sustainable business at Corus
Steel is 100% recyclable and can be used time and time again with no loss of quality.
Corus is the UK's biggest steel manufacturer and...
A customer centred approach to providing insurance
One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...
Money markets and more
The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...
Meeting global and local needs
Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...
Fuelling the digital revolution
Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Acting as a regulator and enabler
Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...
Our business theory pages cover all the topics you need to know in business.
Employment legislation
Over time a body of law or legislation has developed governing employer/employee relations and the rights of employees and employers in the workplace.
The Employment...
Public and private sectors
The main types of business organisations in the private sector in the UK are - sole traders, partnerships, companies and franchises. The sole trader...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Eight safety hazards of using high power water pressure
One of the most useful pieces of cleaning equipment is the high-pressure washer in that it is one of the most effective, versatile tools...
How can you improve your company’s efficiency with outsourcing?
In the development of companies' work, there is a need for an increase in the number of tasks. Over time, they become very numerous,...
Five Reasons why Manufacturers and Distributors need a PIM
In today's competitive market, manufacturers and distributors face mounting challenges in managing product information efficiently. Product Information Management systems, a powerful solution designed to...
3 Quickest Ways to Dissolve a Company Legally
There are a lot of reasons someone would want to legally dissolve a company. Whatever the reasons you might have for closing your business,...
Lessons from the Uber business model
Uber was founded in 2009 by entrepreneur Travis Kalanick. Uber was developed with a brilliant idea when Travis became frustrated with the tremendous traffic...
How to Handle Customer Reviews: A Basic Guide
Did you know that 94% of people read customer reviews before making a purchasing decision?
When reviews come in, you'll get some good reviews and...
The Importance of Technical Translations in International Businesses
In today's global economy, technical translations have become a crucial aspect of doing business internationally. Technical translation services allow businesses to communicate with their...
How to find the right commercial solicitor for your business
If you’re running a business, getting sued is probably one of your biggest fears. No matter what you do to try to avoid it,...
Tips for starting a business outside the US
This century of virtual and global economy
lures most of us to move abroad to start business operations over there as
there are countless opportunities to...
Why is documentation important for businesses
Documentation is an important aspect of every business because it offers many benefits. It serves as a record, lets someone explore creativity, it can...
Why you need to find the best accountant for your business
Some of the small businesses do not bother to higher an
accountant. They think that they can do the accounts their selves using an app
or...
Are you interested in learning more about triangle patterns in trading
Are you interested in learning more about triangle patterns in trading? In this article, we will explore the definition, formation, types, characteristics, and importance...
6 Essential Skills to Excel in the Gig Economy
An increasing number of people across the world are working as freelancers or independent contractors. In the midst of a global economy that is...
What Will the State of Employment Look Like in 2022?
We are all aware that 2021 has been an extremely challenging year thanks to the ongoing COVID crisis. As we are now only months...
Importance of control & freedom for independent workers
The independent workforce is constantly evolving and a part of the work market that has been growing exponentially for a few years now as...
The Benefits of Selling Products Wholesale
There are so many products you can purchase online today. Some items may be from local manufacturers, but many products come from different countries....
5 Ways to Make Any New Business Stand Out from the Crowd
Launching a new business is an exciting step in the life of every entrepreneur, however, only a few manage to make their new venture...
On-page and off-page SEO
So you've decided that you want to make your Web Design Cambridge website work for your business. You've decided that just having a brochure...
How to start an essay writing business
Is it possible to create a highly profitable business without investments? How to earn 2 salaries per month, doing your favorite thing, to wake...
How to pass an essay exam 5 strategies for international students
You have just 30 minutes to write an essay exam. You want to show your awesome essay writing skills but you are struck with...
5 Steps to get ready for a business school admission interview
A business school admission process can be quite stressful, especially when it comes to a face-to-face interview where you meet with the admission board...
How to Create an Online Gambling Platform Software?
Many people now engage in sports betting, as the emergence of iGaming websites has made betting easy. It has also caused remarkable growth in...
Unknown Ways to Improve Your Odds at Wheel of Fortune Slot Machines
Wheel of Fortune slot machines can be found in nearly every reputable casino out there, whether online or in real life. Players can try...
Types of Licenses in Online Casinos
It is clear that online gambling is allowed in countries where relevant laws have been adopted and there is no legal prohibition on such...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
6 Games That Actually Improve Your Brainpower
Our brain is arguably the most important organ in our bodies. It basically controls our ability to think, feel, and behave. Not everyone thinks...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Better healthcare starts now: the rise of the digital therapeutics market
Patient-centric, on-demand and fast. These are just a few ways digital therapeutics (DTx) revolutionize healthcare delivery. Across a wide range of medical conditions, including...
Coping with the loss of a loved one when you return to work
For many, bereavement is the most painful life event we will experience. Since the dawn of time, cultures have created structured mourning time, during...
Benefits of oranje pharma cannabis oil concentrates
Cannabis is a plant that has very varied uses, as some only consume it for recreational purposes, while others take advantage of the multiple...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
6 things you didn’t know about horse racing and why they matter
Horse
racing is a sport with a host of different variables, but some are more
prevalent than others. These are six facts you may not have...
5 Ways to Wear a Bathing Suit With Confidence
It's time for the swimsuit season, pool parties, and warm weather. There is never a better time to feel fantastic and look amazing. Many...
5 Ways Indoor Navigation Helps Shopping Malls
If you run a shopping mall, you should always be looking for new ways to improve the experience for both shoppers and retail tenants....
Understanding smart card technology
You may have never considered it before, but smart card technology is everywhere. You probably own several. Your loyalty card for your favorite store,...
Loans explained
Increasingly, people are turning to loan providers to help them out of a rough patch in their life, or to help them start a...
Collector car insurance 5 reasons to secure the vehicle
There’s always something romantic about old-fashioned cars. They carry the air of past times and very often emphasize the owner’s status. Unfortunately, the more...
Best Cars for Camping Trips
Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
Custom Star Maps: 5 Great Reasons to Get One
Whether you're marking the location of a first date, your first kiss, or where you got engaged, custom star maps make great keepsakes. People...
Investing in Commercial Property: A Lucrative Opportunity
Just like explorers who once sailed uncharted seas in search of new opportunities, modern investors navigate the world of investment, looking for the perfect...
3 Tips for Finding and Choosing the Right Wood Tone for Your Flooring
Wood flooring can be a fantastic option for any home. It is a classic look that has withstood the test of time. Wood also...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Commuting on a daily basis? Here’s what you need to know
Millions of individuals commute on a daily basis in order to go to work and return home at the end of the day. With...
10 Best Things To Do in Kathmandu
Are you keen to explore the wonders of the fascinating city Kathmandu? Here you go, Kathmandu is the capital city of Nepal and it...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
5 Ways to Boost Office Productivity with Technology
Boosting office productivity is a common goal for a lot of business owners. We want our employees to get as much done as they...
Web application development 10 reasons to consider doing IT in Poland
In the past few years, there has been a rapid growth in the field of technology that has led to innovation in the way...
How penetration testing can protect your business
The growing dangers of hacking and cybercrime are difficult to ignore when you’re constantly hearing about organisations getting hacked and sensitive data, including credit...
Detecting Age Validity Online
One of the most disturbing examples of digital intrusion happened repeatedly during the early months of the pandemic in 2020. While tools like Zoom...
How businesses can use Blockchain to make things easier
Blockchain is not a new technology. It has been there for quite some time, yet not many people are aware of its benefits or...
Is Blockchain Technology Completely Secure to Use for Beginners?
Blockchain
Blockchain is a system for data storage that makes it difficult or impossible to change, hack, or cheat the data. It is a digital...
Cryptocurrency trading what is it
Bitcoin trading is a new concept. Ten years ago, "cryptocurrency" was a foreign word. At present, cryptocurrency has a market capitalization of more than...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...