Use of PEST analysis at UNISON (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Segmentation
Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...
Managing change through training and development
Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...
Developing key skills for a lifetime of opportunity
If you ask your friends about how school or college is helping them to achieve their ambitions, they will probably talk about their performance...
The role of training and development in career progression
As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Using six sigma statistical thinking to improve business processes
It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...
Standardization and quality management
Imagine a world in which consumers cannot tell how reliable a product or service is and have no knowledge about the suitability of things...
Using innovation to create a competitive advantage
We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...
Developing ethical business strategies
CIMA, the Chartered Institute of Management Accountants, is the world's largest professional body of management accountants, with over 203,000 students and members in 173...
Online connectivity to meet stakeholder needs
Web opportunities
By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Matching taxation principles with environmental policies
With the discovery of a previously unknown planet, one of the first things we would want to know is its capacity for supporting any...
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
A classic solution
In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...
Driving forward environmental aims and objectives
There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...
Our business theory pages cover all the topics you need to know in business.
Competitive advantage
Business strategies are a way for companies to gain a competitive advantage over the market or business rivals. Competitive advantage can be considered in multiple...
Opportunities and constraints in the business environment
Opportunities in the business environment are those factors that provide possibilities for a business to expand so as to make more sales and profits....
Using a cash flow forecast
A forecast is an estimate of future figures based on experience. You can make forecasts about all sorts of events e.g. the weather, the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What Are Affordable Ways to Manage Your Business Logistics
Starting your own business can be incredibly rewarding and profitable. As a business owner, you will find that there are numerous activities you have...
Sprint to Success: Implementing Agile Methodology in Your Business
To survive in the current business landscape, entrepreneurs need to think on their feet. Changes are bound to happen, which is why it’s the...
A Guide to Keeping Your Office Warm and Dry During Winter
Winter can bring cold temperatures, high humidity, and the potential for moisture-related problems to your office space. To maintain a comfortable and productive working...
The ultimate solution for a modern business
Returning to "normal" is no more an option. The crisis we are going through has forced companies to question a working model often limited...
Why start ups must consider currency fluctuations in order to survive
The currency markets are something you may not think have much of an impact on you unless you are a forex trader or have...
Superhero startups or business for the good of humanity
This year, economists have concluded that there has been a generational change in business. New startups only start thinking about money when they suddenly...
UK Research Emphasises the Importance of Virtual Work Experience for the Post- COVID Recovery
Like the economy, the pandemic crippled education, cutting off the professional learning channels of young people in the UK. Lots of questions are being...
4 Practical ways to create an eco-friendly business
Global warming is becoming an increasingly realistic yet complex issue.
Both individuals and businesses have a duty to tackle the rising concern, as small changes...
Best Portuguese Places To Do Business
Portugal is not all about beautiful beaches, amazing weather, and great food. It has a vibrant startup scene too with a high GDP percentage...
Tips to improve your trading performance
You trade with the strategies, the trading platform, your routine, your way of practice and other things. These are all your trading tools that...
Forex Trading with the Relative Strength Index (RSI)
The practice of purchasing and selling currencies with the intention of making a profit from the movement in the value of those currencies is...
Britain to take lead in the Forex trading game
Britain is one of the world-leaders in foreign currency trading. The country’s advancement in trading foreign currencies took place shortly after the decision to...
This is the most powerful word you will ever use in business
Business in the 21st century has changed a lot. Internet and other means of communication have made the world a smaller and this has...
5 Top tips to help develop an effective career plan
Developing our careers is one of the top priorities for working professionals. Whether it’s grand plans to work your way to the top of...
Resume for creative professionals top 7 things to keep in mind
Irrespective of the profession you
are in, the end-game of a resume is to get you an interview. However, a basic
run-of-the-mill resume might not work...
The 6 Best Design Tips to Create a Great Business Card
In today’s modern world with all our digital assets like smart phones, email, and online networking on sites like LinkedIn it is more important...
Retail business intelligence: 4 ways to boost sales
Data is fueling retail these days, adding a new dimension to understanding and anticipating customer needs. To maintain sales volumes and a competitive edge,...
Instagram Marketing Strategy For E-commerce: Learn From The Best Brands
Instagram is an effective platform for E-Commerce entrepreneurs that offer a lot of marketing potential. Instagram E-Commerce is undoubtedly one of the fastest ways...
Why do students prefer PBSA over private rental
Purpose-built student accommodation (PBSA) in the UK is the country’s source of steady profit. Approximately 1 Million students live away from home, out of...
Essential development studies resources for students
Development studies are one of the essential subjects taught in high schools and universities around the globe. This area of studies is diversified and...
Ph.D. Writing Service
Do not allow yourself to struggle with the pressures of writing a Ph.D. thesis when you have the option of saving your resources and...
Factors to consider when choosing a new online casino
Contrary to what
anyone might have you believe about gambling in the virtual space, playing casino online is not all cherry and cheese. In fact,
you...
The Biggest Names in Irish Betting
Betting in Ireland is a national was gone with you to pastime, and over 1/10 of the population plays a game of chance weekly,...
Tips On Live Casino Poker Games
Not everyone could have an opportunity to obtain to see the bright lights of a place like Las Vegas or Atlantic Capital city. There...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
Top 3 Places To Buy A League Of Legends Account: A Detailed Guide
League of Legends has become the top pick for every young adult now when it comes to online gaming. Also, with the growing edge...
Why are picture frames such a popular gift item?
We all have that friend or family member who is difficult to buy gifts for. If you find yourself giving them novelty items year...
How businesses are responding to the growth of wellness tech
These days, when you buy a new device or download a new app,
it's probably not a new smartphone or game; chances are that, instead,...
2021’s 5 Best Wholesale CBD Vendors – Buyer’s Guide
Discover How Much the Top CBD Wholesale Stores Can Offer You
If you are an entrepreneur looking for a thriving business in the United Kingdom,...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
Digitization of Sports Coaching Services As A Response To The Pandemic
The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...
Tips on finding a good tax preparer
A
good number of companies depend on professional tax preparers to file their tax
returns. Many decision-makers in organizations prefer to outsource tax filing
services to save...
Loans explained
Increasingly, people are turning to loan providers to help them out of a rough patch in their life, or to help them start a...
Staying safe while online shopping
Modern society is becoming more and more virtual thanks to the revolution of technology and online shopping is another industry that has grown to...
Is it possible to make your BMW 2 look like a BMW M2 or M2 Competition?
Coupe cars have always been a perfect solution for those who demand extraordinary looks. This is why BMW decided to continue the production of...
How To Score The Best Car Loan
Who doesn’t want to get the best car loan interest rate? But how do you do it? Some simple tips can help you save...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
A Beginner’s Guide to Using an Offset Mortgage
Finding the best mortgage is one of the most important decisions you’ll have to make when buying a house, so it pays to do...
Three ways to keep your connected home safe
Not so long ago, home security had become a burden to most people as burgers had come up with new ways to get what...
Ideal cleaning tool for households with pets and small children
The Tineco Floor One S3 Wet and Dry Vacuum Cleaner offers a superior cleaning experience for all kinds of flooring. This includes hardwood floors,...
3 Gadgets I always take camping
Every camper is different, but there is no doubt that each individual has a set of essentials that need to be packed for camping....
The best rated business hotels in Ho Chi Minh
As one of the most vibrant and busy cities in the world, Ho Chi Minh – commonly referred to by its former name Saigon...
6 Tips That Can Help Your Successfully Run Your Hotel
Do you want to learn how to better run your hotel? If so, then this blog post is for you. We will provide six...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Hosted PBX vs. On-Premise PBX: Should You Make the Transition
In 2021, having a scalable, flexible basis of business communication is more important than ever. For many businesses, this means having to transition from...
How businesses can benefit from VOIP
VoIP stands for Voice over Internet Protocol. Instead of using traditional analog wires to send a person's voice, VoIP uses the internet. VoIP breaks...
What are the most notable tech innovations in Recent years?
Technology is constantly evolving and improving the way that we live our lives. Each time a new invention is released, many of us head...
What are the Benefits of Online Platforms
2020 was a challenging year for most businesses. Extended lockdowns, depressed salaries and widespread uncertainty made for a jittery public that was not eager...
How to secure your records
In this century,
everything is growing so fast that we cannot rely on anything. Along with the
ease and comfort in our life because of technology...
Tailoring Microsoft Dynamics 365 to your needs 3 quick tips
Microsoft Dynamics 365 is a cloud based enterprise system and combination of ERP and CRM. It’s extensive and hugely flexible, however you need to...
Making Bitcoin More Environmentally Friendly
One criticism that has been thrown at cryptocurrency - and Bitcoin, in particular, is the effect that it has on the environment. However, there...
What Is Bitcoin Gold?
It all began with Bitcoin, but these days, cryptocurrency has many different prongs that spread out and cover different things. Even Bitcoin has chosen...
Best Bitcoin Casino Sites in the UK. 10 Crypto Sites
Crypto gambling is popular among many gamblers in the UK. Crypto casinos allow punters to wager and win Bitcoins in their crypto casino.
Although there...
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...
Not a maybe but a must reasons every business should have a website
It's surprising how many business owners still don't recognize the importance of having an engaging website. Those same business owners may use the internet...
Top 10 SaaS services build business website
Looking for a business website designer? Well, all the good website creators charge a lot, while the cheaper services do not meet your standards....