The marketing mix in the food industry (MP3) 
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Sales and Marketing
Social Media Advertising Strategy: 7 Steps To Better Performing Ads
Being a business owner, you want to enhance your reach with the target audience so that you can bring more conversion for your business....
A Rough Guide to Determine If Your Advertising Campaigns Are Working
Advertising platforms make it seem incredibly easy to reach your audience. You just spend x amount of money, and you’ll start getting traffic that...
Why billboard advertising is thriving in an age of smartphones
Many brands are investing more and more into various forms of digital ads, but there’s one type of old-school marketing that still works wonders:...
How effective are affiliate programs for online casino operators?
The global online casino sector is booming and has certainly become even busier due to COVID-19 lockdown measures. When lockdown was in full effect...
5 Reasons why online casino affiliates make good money
Although there are different ways of promoting online casinos, affiliate marketing is by far the most effective. However, in order not to put all...
Monetize Magnet Review – Find Your Perfect Forex CPA Affiliate Program with this Platform
Is your goal to increase the efficiency of your affiliate marketing campaigns by finding the best forex affiliate program? If yes, then let me tell...
Best Promotional Ideas for Custom Flags
It may be pretty evident most companies worldwide favor digital mediums to advertise their businesses and carry out promotional events. However, traditional forms of...
Wait what branding really is important to the companys success
What is branding all about and why is it important?
Branding is quite simply who you are and what you do for your customers and...
Safeguarding Your Brand: A Guide to UK Trademarks
The United Kingdom fosters a vibrant business environment, where brand identity plays a crucial role in achieving success. Trademarks serve as the cornerstone of...
Hosting a business networking event in Northampton
If you need to host a business networking event, you want to be sure to select a location and venue that is alluring and...
5 things businesses need know exhibiting
If your business is going to be heading to some sort of exhibition in the future, then you’ve got to be prepared. You would...
Outdoor corporate events inspiration for increasing sales during the warmer months
When the dark winter nights are over and the sun comes out to play that is normally the cue for consumers to come out...
5 tips to be a better writer in a business setting
Here I’ll discuss some methods to improve
your writing in a business setting. In the workplace, good writing is simply
effective writing that gets the job...
How To Easily Monetize Your Traffic
People lead a blog to share knowledge. Others do it to satisfy their creative urge. Business wise, blogs offer an effective way to attract...
Remarkable Benefits of Content Marketing for Lending Companies
Content marketing is not just an optional digital marketing technique, but an effective method of increasing audience engagement and developing a strong brand presence...
How Can You Improve a Checkout page?
The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...
The Quick and Actionable Guide to Web Accessibility and ADA Compliance
What if you knew that a glitch was causing 20% of the pages on your website to fail?
You would rush to fix the glitch...
Mortgage CRM case study by BNTouch
Customer relationship management (CRM) software is one of the most indispensable Marketing Tools for businesses regardless of their size or industry. A CRM is...
Digital transformation of Fourfront Group with Preact
Microsoft Dynamics 365 / CRM Case Study
BACKGROUND
Fourfront Group is a family of companies that create inspiring workplaces which embody an organisation’s culture and values...
Ten Golden Rules of Customer Service in 2021
All of the customers have some basic needs that your company should be aware of, even though there are many different customer personality types....
What is a data broker and why use one
In the last few decades, the business landscape has undergone enormous changes.
Technology such as the internet and the increase in data-enabled devices has increased...
How to Build a Digital Presence by Understanding Localization
A business that works hard to expand into other nations differs from one that grows steadily in a new country.
The localization strategy is to...
Using Digital Marketing in the Promotional Products Industry
The promotional products industry is particular, as it mostly consists of suppliers providing products to distributors. These last ones are part of various national...
SMTP Gateway Service for Businesses
Email marketing is an important marketing strategy to grow your business. The choice of the right SMTP server increases your email campaign's chance to...
Debounce is the best solution for email verification
Do you run a business that provides the "register by email" option? Do you run digital marketing that is always in contact with customer...
Who needs proxy servers for email and why
You can use mail programs through a proxy in different cases and for different purposes. Typically, logging into the mail service through a proxy...
How to Generate More Leads for Your Business
As the digitisation of the world accelerates, so too does the demand for quality and relevant digital content.
With the right marketing strategy, you can...
Inexpensive ways to increase your leads
If you’re running a website as a means of promoting your business or making money, then you clearly already have some understanding of how...
What is Demand Generation vs. Lead Generation?
Many people use the terms demand generation and lead generation interchangeably, but they are not at all the same. In fact, to make your...
8 do’s and dont’s of link building that you must follow
Backlinks are the backbone of Search Engine Optimization (SEO) as a large number of quality links have the potential to get your website on...
5 Rules of thumb for every marketing campaign
Countless brands and companies are trying to get the attention of the same customers every single day. Nobody wants to be lost in the...
A Five-Step Guide To Conducting A Highly Effective Competitor Analysis For Your Business
Staying on track with market trends is essential for consistent profit in business. How do you win amidst raging competition? This is where competitor...
Growth Hacking Marketing Consultant Michele Tecchia
In the world of marketing, it’s not just about having a great product or service, but rather how you can effectively communicate that product...
Should you outsource your marketing?
Whether you are a business owner, hold a high-ranking position in management within an organisation or are simply enquiring as to whether it is...
Major Digital Business Trends in 2021
Digital technology has had a huge impact on business since the turn of the century, and this trend will undoubtedly continue over the coming...
JetBlue’s Marketing Strategies: How did one airline soar above the rest?
JetBlue’s overwhelming success as compared to most other airlines is constantly pondered over. What are they doing right and where is everyone else going...
Ways Business Owners can Make Sure They Know Their Market Inside out
Whether you're a veteran business owner or a starry-eyed entrepreneur, you might think that no one knows your business better than you do. However,...
How a digital printing service can help your business
Digital printing has many benefits to offer your business. It is a printing process that affords high quality, short lead times, and effective advertising...
Are You Wasting Your Ad Spend? Essential PPC Metrics for Small Businesses
Are You Wasting Your Ad Spend? Essential PPC Metrics for Small BusinessesTracking the results of your digital marketing efforts is very important, especially for...
eCommerce PPC in 2020: platform updates, new features, and must try tactics
Advertising has always been an important part
of any business, without it potential customers will not know who you are or
the services you offer. Of...
Conducting a Successful PPC Campaign & How a Paid Media Agency can Help
Are you looking to launch a successful PPC campaign? If so, working with a paid media agency can be a great way to get...
Full-Scope Public Relations in Latin America: The Key to Navigating the Region’s Digital and Cultural Landscape
The Latin American market is a vibrant and dynamic region brimming with opportunities for businesses aiming to expand their reach and connect with diverse...
6 Ways to Get Global PR Exposure
As an entrepreneur, your desire to grow your brand is a top priority. With the market flooded with various products and services, it can...
Pr tactics that help travel brands become industry leaders
One of the major challenges for travel businesses is standing out from competitors. increased competition in the industry has made it harder for brands...
How to plan long-term for a business sale
There are a number of things that you can rush in the business world, but selling a business is rarely one of them. It’s...
The 10 habits of effective B2B telemarketers
Are your telemarketers achieving the goals you set for them?
For B2B company owners and directors it can be a worry when a marketing campaign...
Partnering with competitors to increase sales
Most company decision-makers wouldn’t even dare to contemplate any form of partnership with a fellow competitor. However, very few business decision-makers leverage the ability...
The climb to the top how to play SEO in 2018
By ranking high on search engines, you are likely to get a huge influx of new customers that otherwise would not have found you....
Small business SEO where to start
Millions of small businesses operate successfully around the world each year. With relevant and cost-effective products and services that run the gamut, small companies...
How to Get Your SEO Right?
Search Engine Optimization, or SEO, is the way to catch your customer’s attention. When someone searches for a query on a search engine, your...
Can you see who views your Facebook profile?
"Who viewed my Facebook profile?" has been one of the most asked questions of the past year. With the increasing number of applications that...
Popular ready-made ideas for Youtube
Where to get ideas for videos: we'll look at ways to help you find video ideas and tools to create them.
Analyze your competitors' video...
5 Social media marketing tips from Netflix
This video-streaming cannon has reached amazing results faster than all its competitors. Netflix has attracted over 125 million users in 190 countries, while its...
Top free youtube converter tools online
Millions of content are uploaded to YouTube regularly and you will surely come across something that would interest you.
The bad news is that...
How to Know Who Viewed Your Facebook Profile
Facebook is one of the most popular social media sites, with over 2.7 billion active users every month. It is easy to access this...
Can you see who views your Facebook profile?
"Who viewed my Facebook profile?" has been one of the most asked questions of the past year. With the increasing number of applications that...
Leaders vs. influencers: the key points of difference
The word ‘leader’ has been used long before the term ‘influencer’ emerged. We know leaders as people with stamina and charisma, who can impact...
Why explainer video marketing rules right now
In the current age of internet savvy consumers and online businesses, the rules of marketing have undergone a huge transformation to keep up with...
JetBlue’s Marketing Strategies: How did one airline soar above the rest?
JetBlue’s overwhelming success as compared to most other airlines is constantly pondered over. What are they doing right and where is everyone else going...
Topics business writing
Business writing is a wide field including numerous essay topics possible for one to choose from. See some ideas that might be helpful for...
The Benefits of Selling Products Wholesale
There are so many products you can purchase online today. Some items may be from local manufacturers, but many products come from different countries....
The importance of branding for product promotion and marketing
Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t...
Motivation
Motivational theory in practice at Tesco
Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....
Bryant Homes
Pricing the product
Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...
Jeyes
Using advertising to connect with consumers
Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...
Branding
Hula Hoops emphasising the core values of the brand
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
ICI
Turning waste into wealth
The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...
Hutchison 3G
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
Jaguar
Lean production
This case study focuses on the way in which Jaguar, one of the world’s most prestigious car manufacturers, has employed lean manufacturing processes. This...
Business Strategy
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Developing People
Delivering business objectives staff development
Sodexho is the world’s largest food and management services company. Set up in 1965 by Pierre Bellon with a single catering unit in Marseilles,...