Business Case Studies by Industry

- R&D

Below is a list of Business Case Studies business case studies from companies within the R&D sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies r&d case studies

    Procter & Gamble Logo

    Procter & Gamble

    • Promoting sustainable development

      Sustainability is a broad concept. This case study focuses on both what companies do, as well as how they do them - looking at the impact on the environment and communities in which the organisation operates. Edition 7

    • Creating innovation for competitive advantage

      This case study focuses on how building an innovative culture has enabled Procter & Gamble to meet wider business objectives and maintain its competitive advantage in a rapidly changing market place. Edition 6

    Syngenta Logo


About the r&d industry

The R&D sector is involved with ideas and innovation. Businesses in this sector may be large multinationals or small SMEs, but all focus on developing new technologies and/or products and getting them to market, either directly through their own business or in partnership with other companies.

The R&D sector is often characterised by a high involvement with science, technology, or medicine. The focus might be on electronics, engineering, pharmaceuticals, or even consumer goods (e.g. soap or toothpaste). Research and development in these industries may incur huge development costs and face long timescales to put a product into full-scale manufacturing. There is therefore great importance attached to registering new ideas at outset to avoid losing out to competitors.

R&D businesses will register patents or new designs with the Intellectual Property Office to give them protection for a period of time, during which they will recover the costs of creating the product and make profits to reinvest in further R&D. Examples of major companies involved in R&D include Syngenta (agrochemicals) and NIVEA (cosmetics and skin care).