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Case Studies
Innovation in infant nutrition – Cow and Gate Next Steps
In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products...
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
Revitalising a valued character
Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result,...
Who dares wins success through intelligent risk
A story of global success
No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...
Making the world’s best-known product
How is the most widely recognised product in the world made? How are the required quality standards met for every single unit of that...
Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...
No 7 the relaunch of a brand
When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...
Using advertising to connect with consumers
Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Making things better
This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
Partnerships with people
Organisations ought to consist of people working together in an atmosphere of open co-operation. At first glance there doesn’t seem to be any commonality...
Getting the message across the importance of good communications
Today´s Inland Revenue
The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...
Managing change to meet market challenges
NATS is the UK’s leading provider of air traffic control services. Each year it handles 2.2 million flights and 220 million passengers in UK...
Recruiting selecting and training for success
The importance of recruitment
For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
Managing health and safety a quality approach
British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...
Developing a customer focused sales strategy
Changing customers expectations
The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...
The importance of customer service
Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...
Creating quality customer care
Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...
Coffee the supply chain
Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...
Sustainable tourism in forest surroundings
The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...
The route to fast food franchising
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
The first electronic stock market
The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...
The business of nuclear decommissioning
The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...
Strategic growth in the fashion retail industry
asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....
Stakeholders as partners
BT is the world’s oldest telecommunications company, with its origins in the Electric Telegraph Company in 1846. Today BT is one of the UK's largest...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Acting as a regulator and enabler
Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...
Meeting the challenge
Governments markets are made up of the spending of National and Local governments. Each year the government spends billions of pounds on a range...
Business activities and care for the environment
Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...
Sustainable development in the construction industry
The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...
Constructing the future
Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....