Case Studies

In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products...

Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of...

A marketplace is divided into consumer markets and organisational markets. In organisational markets, businesses sell goods or provide services to other business organisations. Buyers...

The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...

Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...

Development of broadband markets Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...

Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...

UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...

This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...

Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...

This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...

The New Deal Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...

Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...

UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...

This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

How we use oil is becoming an increasingly important issue. There has been growing concern over society's dependence on oil, the impact of vehicle's...

Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...

Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...

People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

The UK Government provides a range of public goods and services. The main ones include: educationbenefitslaw and orderdefenceroadsNational Health Service. Within the UK, public expenditure is...

Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....

Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...

CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...