Case Studies

The Co-operative Insurance Society (CIS) operates in one of the most dynamic and complex markets in the world. Insurance is one of the UKÕs...

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...

A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...

Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of...

'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....

Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....

What is insurance? Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...

Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include...

Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...

This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...

Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...

For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...

The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...

ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...

The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...

Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

This case study focuses on the way in which Jaguar, one of the world’s most prestigious car manufacturers, has employed lean manufacturing processes. This...

We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...

Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...

Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...

One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....

When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...

The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play in transforming our lives. Engineering is the...

Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded...

This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...

Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...

An Office of Fair Trading case study We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....

Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....

In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...

UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...

Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...

The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...