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HomeCase Studies

Case Studies

Building the future of English football

The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...

An enterprising approach to a marketing re launch

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...

Creating a new and exciting brand Café Cadbury

Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...

Building sound customer relationships

Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....

Building brand equity

Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...

Balancing the product portfolio to satisfy customer demand

JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser...

Creating a redical new pension

In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...

Using promotion to boost sales and brand value

How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...

Indian Ready Meals – Partnership in action

Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction....

Organisational structure in an innovative environment

Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...

Building human resources to provide a foundation for growth

In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...

The importance of effective communication in a competitive market

Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...

Developing people through decision-making

RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...

Recruitment as a business process

For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...

Developing responsiveness through organisational structure

UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...

Communication strategies to engage a variety of stakeholders

Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...

Roles and responsibilities

OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...

Changing working patterns

Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Investing in natural gas drilling down into the risks

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Financial statements and reporting

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

Controlling cash flow for business growth

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

The benefits of budgeting

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

The business mission of Britannia

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

Adding value through health and safety

Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...

Quality through standards

BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...

Operating globally through technology

This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...

Tencel – the fibre of fashion

Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...

Using IT to energise sales and marketing

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

Building a sustainable supply chain

It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....

Taking flight into the future

One of the most significant economic developments is the internationalisation and globalisation of commerce. Almost every type of business is influenced by global events...

Managing health and safety a quality approach

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

How to act if your employee gets injured at work

Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...

The Body Shop Approach to Stakeholder Auditing

This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...

The first electronic stock market

The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...

Thinking global acting local

Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...

Strategically repositioning a business

When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...

Developing vision and values to build a market strategy

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

Ethically serving stakeholders

One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...

London 2012 achieving the vision

The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...

Managing risk through effective team based decision making

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...

Financial information in decision making

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Business activities and care for the environment

Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...

Welfare to work

After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...

How Lloyds responds to changes in the business environment

A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...

The stockbroking revolution

In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...

Doing better by the environment

The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...

Using PESTEL to design effective strategies

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

Corporate citizenship and the community

Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....

Focus on convenience trading

In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...

Fuelling the digital revolution

Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...

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