Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
People Case Studies by topic
Using effective communications
Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
The role of training and development in career progression
As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Enhancing Customer Service Through Personal Relationship Marketing
Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...
Overcoming barriers to change
The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...
Developing the skills for managing change
Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
Motivational theory in practice at Tesco
Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....
Motivation within a creative environment
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Tarmacs functions working together towards its mission statement
Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Organisations and Unions
UNISON
Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
Recruiting selecting and training entrepreneurial managers
The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
Developing people through decision-making
RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...
How roles and functions contribute to competitive advantage
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Job roles at Specsavers
Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...