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Communicating through the "world game", for brand and corporate reputation

Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that...

Creating an effective organisational structure

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises...

Building a workforce for the future

The world of work has changed dramatically in recent years. Gone are the days of jobs for life...

Recruitment and selection at Enterprise Rent a Car

Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in...

Driving change through values and culture

The external environment is continually changing, which means that to remain competitive and continue to satisfy both the...