Communicating through the "world game", for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life...
Recruitment and selection at Enterprise Rent a Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in...
Driving change through values and culture
The external environment is continually changing, which means that to remain competitive and continue to satisfy both the...