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Communicating through the "world game", for brand and corporate reputation

Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...

Creating an effective organisational structure

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

Building a workforce for the future

The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...

Recruitment and selection at Enterprise Rent a Car

Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...

Driving change through values and culture

The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...