Continuous improvement as a business strategy (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
A classic solution
In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...
Creating a market
In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of £2.50. Today, Bernard Matthews is a multi-national...
Motivation within a creative environment
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Continuous improvement the Corus way
Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
The rebirth of the MGF
We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...
Vision values and mission in driving strategy
The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The role of PR in changing perceptions
Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...
Building a brand leader
In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Our business theory pages cover all the topics you need to know in business.
The extended marketing mix 7Ps
The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted...
Business planning
Good business planning is an essential requirement if a business is to succeed. A business plan is a document setting out information about the...
Analysis of profitability, liquidity and performance
The profit of a business is the difference between its revenues and its costs. It is important to consider two main types of profit:
1.Gross...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Internet of things IoT and robotics how IoT has impacted robotics in the past and what to expect in 2018 and beyond
Gone are the days when the Internet of Things was a novelty. Today, IoT is increasingly transforming every aspect of our everyday lives. At...
A guide to developing a new project
Being in charge of a new project is exciting, and may be a little scary too if you’re new to project management, or it’s...
5 Tips For Improving Business Performance
Image by StartupStockPhotos from Pixabay
Even if your company is doing great, that doesn’t mean that you should just sit and watch how things unfold....
6 Side Hustles That Are Perfect For Stay-At-Home Moms
Being a stay-at-home mom is a full-time job in itself, but that doesn't mean you can't have a successful career as well.
Between taking care...
How To Combine Your Online and Brick-and-Mortar Music Store Business Effectively
Brick-and-Mortar Music Store
In many retail industries, including fashion, music and home decor, businesses are discovering the importance of online sales. Even grocery store chains...
Benedikt Sobotka the biography of Eurasian Resources Group CEO
Benedikt Sobotka’s biography
Benedikt Sobotka holds a master’s degree in Management from WHU – Otto Beisheim School of Management and speaks several languages: German, English,...
Importance of Translation in Multicultural Society to Build Effective Relationships
One of the important aspects of a multicultural society is coexistence. People must get ideas from people from near and far. After all, all people...
The importance of language to your business
Speaking more than one language and being able to communicate with others on a more personal level can do wonders for your business, reputation...
Marketing Tips and Strategies – LinkedIn for Lawyers
More than 90 percent of businesses use LinkedIn as a marketing strategy. Lawyers can use this digital channel to generate leads, drive traffic to...
Traditional loans source funds small business
When you are running a small startup, having enough funds to keep your business running is one of the most important things to you...
Have you ever heard of flag patterns in trading but weren’t quite sure what they are or how to trade them
Have you ever heard of flag patterns in trading but weren't quite sure what they are or how to trade them? In this article,...
4 Situations That Require Business Accountants
Many business owners wish they have an accountant to help them with all the filing and tax chores during tax season. While it’s true...
Five lucrative careers in online gambling that don’t require betting
The casino industry is thriving. With the legalization of online casinos in various countries across the globe and the investment made in technology for...
Top ten reasons to provide online training to your employees
Any business owner who hires a team of employees will know that keeping them satisfied in their roles is essential to the team’s productivity...
What to expect if you are embarking on a life as a freelancer
One of the most exciting things about work in our times is that you can choose from a variety of different working models —...
6 Landing Page Mistakes Crippling the ROI of Your Online Marketing Strategy
Is the ROI of your digital marketing strategy lower than you would like? Are you having difficulty figuring out what factors are responsible? The...
5 reasons to hire event management specialists for your business events
If you have an important event lined up soon, there are various benefits to hiring an event planner to take responsibility for it. Primarily,...
5 Tools to Elevate Your Social Media Marketing Strategy
Online media has become an integral part of daily life in less than ten years. It’s been used to communicate, post pics, entertain people,...
Forget school dinners try packed lunches
School dinners may be easier than preparing packed lunches for your kids every day but do you ever wonder what benefits you are depriving...
Tips to make the most of your online class
Online learning can offer challenges, especially if you’re new to the platform. To start the new year successfully, here are a few steps to...
3 classic business case studies all business students should know
The phrase “learning from others’ mistakes” has great relevance when it comes to business management. Case studies provide a detailed and organized analysis of...
How To Pick The Best Online Slots Site
Since slot games emerged in the late 1800s, they have progressed extensively with the assistance of technology. For instance, in the seventies, the original...
Online Sports Betting With1xBet
1XBet is an online gambling/betting house with operations in almost every continent of the world. In fact, it is one of the biggest and...
Improving your chances of casino
It's indisputable; Casinos are losing proportion. This doesn't mean that you'll lose every time you play, or you guaranteed to lose every time you...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
Gaming Industry
Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
The Benefits of CBD & Cannabinoid Products – The Science Behind It
CBD is a term used for one of the most important and beneficial compounds found in cannabis. It is derived from the Cannabis plant...
What is broad spectrum CBD oil?
Well first of all CBD is Cannabidiol. They are different from THC (tetrahydrocannabinol). CBD molecules are natural substances found in plants. The researchers found...
Making the Switch from Traditional to Electronic Cigarettes: Is It Worth It?
Making the switch from traditional cigarettes to electronic cigarettes (e-cigarettes) can be a difficult decision. This is because of the fear that an e-cigarette...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
How and Why You Should Always Plan Your Investments
Investing without planning is like burning the money, hoping that some gods double them the next day. There’s no secret that investing in any...
How To Build Generational Wealth
If you already have access to a reasonable volume of assets to pass on, that’s great. Still, you may have to start from scratch,...
5 Places To Look For Emergency Cash
Emergencies are a natural part of life. They are something we want to avoid obviously, but they do occur at times, and it is...
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
What to Do if You Have An Expired Vehicle License
Driving with an expired driver’s license in Saudi Arabia can result in serious consequences, including fines. It's crucial to stay aware of your expiration...
Nexen N Blue 4 Season, Nokian Weatherproof, Michelin CrossClimate Plus: The best tyres for every season
Choosing the right tyres for your vehicle is crucial to your safety and performance on the road. Depending on the weather conditions and time...
Are Bridging Loans Right For Me?
Bridging loans can be a great option for people who need to get large sums of money quickly, for the purchase of a property....
How Solar Home Battery Storage Systems Work
An In-Depth Explanation
Solar home battery storage systems are becoming increasingly popular as people look for ways to increase their home energy efficiency and reduce...
Get Sparkling and deep clean surrounding by rubbish removal at Junk Bunk
The litter across the city could invite hazardous diseases for the locals. The world has recently experienced a catastrophic virus infection of COVID-19. The...
A Checklist on Things to Prepare When Moving Countries
Have you decided that working overseas is the next logical step for you and your career? Then pat yourself in the back because this...
New Infographic Unveils the Popularity of London’s Underground Stations and its Key to Movie Stardom
The UK underground is quite a setting you want in your movie production. It makes for great viewing and screen excitement when fans see...
Commuting on a daily basis? Here’s what you need to know
Millions of individuals commute on a daily basis in order to go to work and return home at the end of the day. With...
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6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
5 Ways technology has drastically improved the way we do business today
Technology is always rapidly evolving and expanding, providing new opportunities and innovative solutions to some of today's most pressing matters. Understanding some of the...
Key technologies shaping the energy sector
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Safeguarding your enterprise with advanced security options
During the recent pandemic, many enterprises have been required to leave sites unstaffed, rendering them at risk from intruders. Even under normal conditions, there...
Security and convenience with portable storage
Shipping containers are often seen on the back of trailer trucks. But if you are exploring a convenient way of accessing additional storage, then...
Why is a virtual data room imperative for your business?
Digital security is an integral part of every organization these days. However, there are still many companies that are targeted by hackers and criminals...
Cryptocurrencies will affect the financial future
Ongoing interest in cryptocurrency has
led to much excitement and concern in some quarters. With the UK not yet
regulating bitcoin or any other digital currency...
What is News Spy?
News Spy site is an automated trading software that trades Bitcoin and other cryptocurrencies and it makes it simpler for people to invest in...
4 Things to keep in mind before investing in Bitcoin
Is now a good time to
invest in Bitcoin? The answer is, it’s as good as any. At the moment, bitcoin
is on a strong
bearish trend,...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series
Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...
Expert tips to launching a successful mobile app
If you are considering dipping your toe into the world-wide-web of mobile apps, you should probably read this before you call a developer. The...
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...
How to use PWA in Magento 2
Over the past few years, progressive web applications have been in the public eye and are slowly gaining popularity. PWA technology is actively supported...