Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge. In our eBook store, you can download PDF versions of all our case studies, purchase collections, or explore our audio and print options. With access to over 8,000 articles on business, lifestyle, and technology, you’ll find guidance on starting a business, small business trends, marketing tips, trading, cryptocurrency, and more.

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  • Case Studies

    Vision, values and business strategies

    Tesco was founded in 1919 by Jack Cohen from...

    Using IT in sales and marketing

    The Internet is a powerful means for organisations to...

    Developing customer focus

    In the business world of the 1990s organisations cannot...

    Embracing and pursuing change

    With the changing expectations of customers, organisations constantly need...

    Organisational structure in an innovative environment

    Founded just 15 years ago, Capco is a leading...

    Developing employees as organisational assets

    Kingfisher plc is one of Europe’s leading retailers based...

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    Business Dictionary

    What is Machine Learning for Optimising Marketing Campaigns

    In the rapidly evolving landscape of digital marketing, the...

    What is Write-Off

    Write-offs are a fundamental concept in both accounting and...

    What is Edge AI

    In recent years, the convergence of artificial intelligence (AI)...

    What is Business Workflow Optimisation

    Business workflow optimisation is a systematic approach aimed at...

    What is Smart Automation in Business

    Smart automation refers to the integration of advanced technologies,...

    What is market orientation

    Market orientation is a business philosophy that prioritises the...

    What is Digital Business Tools for Automation

    In the rapidly evolving landscape of modern business, the...

    Case Studies

    Staying ahead in a competitive environment

    For any business, becoming and staying the market leader is a huge task, even for household names such as...

    Building brand equity at Heinz

    Organisations should learn from the past but not live in the past. This case study focuses on the way...

    Providing a customer centric service

    Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the...

    Managing risk through effective team based decision making

    Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for...

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    Case Study PDF's

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    Business Dictionary