Creating strategic direction (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
Growing a brand through portfolio management
Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...
SWOT analysis and sustainable business planning
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
A truly global market
What is insurance?
Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Planning for quality and productivity
Nissan Motor Manufacturing UK Limited (NMUK) is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of...
The importance of sustainable purchasing and supply
What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...
Decentralisation within a book retailer
The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...
Sustainability stakeholders and profits
BT´s approach to sustainable development
This is built around four key moral principles.
Equity today: the duty to meet the present generation's needs. At the recent...
Focused, global and integrated
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm,...
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
Training and development for cultural diversity
Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Our business theory pages cover all the topics you need to know in business.
Skills and Competencies
Core competencies are the skills that allow a business to deliver a benefit to customers, and capabilities that are critical for a business to achieve a...
Using a budget
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
The flow of financial documents used in a business purchase
There are a number of documents that flow between a supplier and a purchaser when purchases are made.
Initially, the purchaser will want to...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Why The B.O.T model is an important key for the Best Offshore Development
With the fast-evolving international marketplace, many companies in Western countries are considering establishing business operations overseas to get the best offshore development team. Offshore...
Important Questions You Should Ask a White Label Manufacturer
The CBD industry is thriving, and there are many new business ventures related to CBD taking off constantly. You might have started to see...
WooCommerce Whatsapp; Things To Know
Are you a woocommerce store owner who wants to acquire more customers? Woocommerce WhatsApp chat offers a variety of features to customers and enhances...
Habits of successful vaping businesses
The vaping industry has experienced an enormous boom in popularity in recent years. It’s less an addiction and more hobby with an artistic twist,...
How to pick the best sign for your business
When setting up a small business, three of the most exciting things to think about are your name, your logo and your brand. Whether...
How Profitable Can a Computer Hardware Business?
According to Statista, 2021, global IT spending stands at 4.07 trillion dollars. This is a big rise from 2019’s figure which was $3.8 trillion....
Chamber of Commerce UK: Supporting British Businesses Since 1908
The Chamber of Commerce UK is the largest business network in the UK, representing over 750,000 businesses of all sizes, from sole traders to...
Abuse of limited liability companies has accelerated during the pandemic and it’s time for change
There is, in human nature, the urge to fight or to take flight when presented with a crisis.
In situations where it’s merely you versus...
Improve The Environment By Choosing The Correct Plumbing System For Your Business
It’s essential in today’s climate that businesses are thinking carefully about all aspects of their carbon footprint.
With global warming, drought, deforestation, water and air...
Everything You Need To Know About Insurance Before Starting Your Own Business
There is a lot to think about when you consider starting your own business. It's essential to do plenty of research and to think...
Stop using complex trading strategy
When you are playing a game you will have to learn the tricks. Or in case of a Rubix cube, you can become a...
IronFX: Online Forex Trading Guide
IronFX has made its mission around the central trading concept of speed. That quality is consciously built into the processes the broker is concerned...
Revolutionising the Hiring Process with Video API Technology
The hiring process is a crucial step in building a successful business. Finding the right talent can be a challenging task, and many businesses...
7 tips to customise your hiring process
Hiring an employee is a crucial task for all employers. All employers need to be aware of how best to find the right employees...
Top 3 Reasons Why You Should Work From Home
Working from home is more accessible than ever, as more jobs just require you to have a laptop or computer and Internet connection. You...
Social media image sizes
Social media is so important in the modern world. Having a strong social media presence is essential for all businesses so that they can...
SEO in 2024: Emerging Trends and How to Leverage Them for Growth
Search Engine Optimization (SEO) remains a cornerstone of digital marketing, but as we sail through 2024, the landscape evolves at breakneck speed. Understanding and...
How To Improve Your Sales Of Red Indo Kratom Through Advertising?
As the trend for “red indo kratom for sale online” continues to grow in popularity, it's become increasingly essential to advertise your product to...
INTERNAL ORGANIZATION: 5.5 WAYS TO WRITE QUICKLY
Many of us aspire to write faster, whether for our studies or work. Improving your writing speed can, in turn, save you time and...
What can you expect from a summer school programme
Spending a summer in an academic programme is a great way to prepare for university and beyond, but what exactly should you expect to...
Investment opportunities in online education business
Online education is in its nascent stages but continues to experience tremendous growth. The primary reason is due to the availability of internet facilities...
Top 6 online casino marketing strategies
The popularity of online casinos depends on several factors: a reliable license, software, and a user-friendly site. But all this will not be managed...
The Legality Of Online Casinos In Different Countries
With the sudden rise in the online gambling industry, the world of gaming sports has a new challenge. You might come across several online...
5 Best Online Casinos in the UK to Win Money
Online casinos and gambling sites are becoming more and more beginner-friendly because of attractive offers and bonuses. The UK is a hub for gambling,...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
Why You Might Need a CT Scan? 5 Reasons
Since CT scans became more common as a form of diagnostic imaging, patients have wondered whether CT scans might be required for them in...
Is protein bars healthy for you and should you eat them every day
Are you addicted to protein bars? Well, I have one every day. That is also the case with many other people. But is it...
How to open a CBD Hemp flower business?
Processing adequate and appropriate knowledge about the product and the market is key to the launch of any successful business venture. Of course, such...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
How to sell Chinese antiques fast
Chinese antiques have always carried an allure of elegance and grandeur without being too over-the-top. The market is teeming with buyers who are in...
How the money transfers business is driven by third world countries
There are various means through which money can be transferred across the world including through banks and money transfer applications. Money transfer applications are...
9 Considerations to make before you retire
The thought of a work-free life might fill you with utter glee. After all, there will be no more early mornings or early nights,...
Guide to help you choose a guitar pick
As you know that a guitar pick is an unsung hero in the guitar world. It is like a character in a movie who...
Car leasing business versus personal
When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....
Factors to consider when importing or exporting a vehicle to another state or country the pros and cons of both
Thousands of U.S. families move outside the U.S. each year. In most cases, other states or countries allow private vehicles (POVs) to be shipped...
6 Reasons to Get into the Trucking Business
Everyone wants to lead a joyful, entertaining lifestyle. Trucking is one of the many chances that may help you live the life of your...
Helpful tips for those considering property investment
Considering investing in property? 77049 real eastate and home for sale in Texas is recommended. The real estate market is one which can be...
Significance Of Boilers: Learning About Boilers & When To Rent One
Image Source
Are you looking for information about boilers? You're in the right spot! Boilers have been a piece of very crucial machinery for a...
Here are important tips for managing your own rental
Billionaires make more
money from owning real estate than any other kind of investment. Investing in
property has helped these people become financially independent. If you’re...
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
UK citizens have started to leave the country after Brexit
UK citizens are beginning to leave the country after Brexit in search of new business opportunities in Spain.
Freepik image
Many British citizens are considering starting...
Repatriation flights and the key role of private aviation during pandemic
Once plagued with uncertainty, private aviation companies rose to help people a great deal during the global pandemic, COVID-19, as private aviation, a key...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Fantastic Benefits of Effective IT Support
Businesses need to function like well-oiled machines if they want to thrive. As long as everything is working effectively and efficiently, success is often...
Upgrading your business phone systems
Many companies think they know what to expect from a business telephone system – but limiting your expectations around what’s possible from your phones...
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
Australian MP demands white paper to investigate business risks of AI
The rise of Artificial Intelligence (AI) is a topic that attracts plenty of discussions and more than a little controversy. Naturally, our views are...
Cybersecurity for Startups: How to Protect Your Business
Different entrepreneurs assume lack of budget and bad service are two primary reasons that considerably hinder the performance of startups. However, cybersecurity issues have...
Raid data recovery system information
RAID systems (arrays of hard drives that operate against the operating system as a single drive) are by definition very reliable. In general, they...
Curious about the Hanging Man Candlestick and how it can impact your trading strategy
Curious about the Hanging Man Candlestick and how it can impact your trading strategy? This article covers everything you need to know about this...
Tips to trade Cryptocurrency like a pro
We’ve all heard about the tales of overnight crypto millionaires. Folks who opted to risk it all on Bitcoins and found themselves being turned...
Should You Invest in the Immediate Profit App?
Yes, as the cryptocurrency industry is on fire right now, and many people are making mega-profits in a very short time. You, too, may...
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
5 common Google Analytics problems we see daily
A recent estimate put the total number of websites using Google Analytics at over 27 million. That’s not surprising. Google’s web analytics service is...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
Top Ways to Easily Improve Your Website
Today, most people search for products online before deciding to buy them. It is therefore important for your business to have an online presence...