Using customer service to position a business (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The vital role of sales at Kraft Foods UK
Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...
Achieving growth through product development
A main source of business growth is through product innovation. New products often come from ideas. These are either new ideas or ideas for...
Live breathe and wear passion
Have you ever heard of passion in the marketing mix? How about people? Those two Ps never seem to figure alongside the famous four...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
How roles and functions contribute to organisational performance
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Developing people through training
The Forestry Commission is a government department, making it a public sector organisation. Its mission is 'to protect and expand Britain's forests and woodlands...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Going for growth
Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...
The virtuous circle of mutuality
The virtuous circle of mutuality
In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
Meeting the challenge
Governments markets are made up of the spending of National and Local governments. Each year the government spends billions of pounds on a range...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The role of PR in changing perceptions
Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...
Building a brand leader
In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never...
Creating a high performance culture
Organisational culture and values
The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...
Our business theory pages cover all the topics you need to know in business.
The extended marketing mix 7Ps
The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted...
Business planning
Good business planning is an essential requirement if a business is to succeed. A business plan is a document setting out information about the...
Analysis of profitability, liquidity and performance
The profit of a business is the difference between its revenues and its costs. It is important to consider two main types of profit:
1.Gross...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How APIs Improve Business Process Automation
In the modern digitally disrupted economy, companies are constantly running a tight race with their ever-increasing competition. To stay ahead of the curve or...
Factors that impact cost drivers of manufacturing trucks
Costing drivers are the factors that determine the cost of manufacturing trucks. These drivers have a significant impact on the profitability of truck manufacturers...
Best places business meetings London
When you’re looking for the best spaces for business meetings in London, it can be beneficial for both your staff and your wallet to...
6 Side Hustles That Are Perfect For Stay-At-Home Moms
Being a stay-at-home mom is a full-time job in itself, but that doesn't mean you can't have a successful career as well.
Between taking care...
How To Combine Your Online and Brick-and-Mortar Music Store Business Effectively
Brick-and-Mortar Music Store
In many retail industries, including fashion, music and home decor, businesses are discovering the importance of online sales. Even grocery store chains...
Benedikt Sobotka the biography of Eurasian Resources Group CEO
Benedikt Sobotka’s biography
Benedikt Sobotka holds a master’s degree in Management from WHU – Otto Beisheim School of Management and speaks several languages: German, English,...
How to renew the trademark registration
A lot of businesses have already started the trademark registration in Dubai because they are very clear about the fact that it is really...
Running a successful business while abroad
Owning a business comes with its share of perks and pitfalls. To run it successfully, whilst on the abroad, can be a serious head-scratcher....
Manage your law firm’s phone system from anywhere using VoIP
Since 2005, VoIP has been a widely used word in the telecom industry. VoIP (Voice over Internet Protocol) as an advanced telecom service allows...
Traditional loans source funds small business
When you are running a small startup, having enough funds to keep your business running is one of the most important things to you...
Have you ever heard of flag patterns in trading but weren’t quite sure what they are or how to trade them
Have you ever heard of flag patterns in trading but weren't quite sure what they are or how to trade them? In this article,...
4 Situations That Require Business Accountants
Many business owners wish they have an accountant to help them with all the filing and tax chores during tax season. While it’s true...
Five things leadership teams should do when a CEO leaves
Many would agree that your CEO is the most important person in your business. They’re the face of your company, they make all the...
Business lunch all you shouldn’t do
Business lunch may be the opportunity your business needs to approach customers and suppliers. Understand all about this corporate world ritual in this content...
10 Useful points you need to consider for recruiting the right manpower
Hiring employees is a systematic process that has reputational and monetary consequences. Taking the time to find the right person might seem daunting and...
What New Businesses Should Do About Digital Marketing
Do you have a new business or brand and are struggling to get people to notice you or get your products out the door?...
A Blog With AÂ Difference: How To Build A Loyal Audience And Turn Your Writing Dreams Into Reality
Embarking on the journey of blogging is akin to setting sail on a vast digital ocean, where the waves of content and audience engagement...
5 Innovative ways sales strategies used in 2019
With a rapidly changing digital marketing setup, it can be challenging to keep up with the pace. Every year, a new strategy or trend...
Start a single man business using essay writing service
Living in today's world everybody is in dire straits as far as finances are concerned trying to make ends meet. A little extra money...
Business students guide – complete rules for accurate sig fig calculation
The principles of mathematics are all about applying logic, executing calculation processes and using core concepts. When you talk about significant figures, there is...
Students and taxes what do you need to know
Taxes play a big role in the life of Americans. Not paying fees is cruelly punished. Money-related crimes, loud processes, and convicted celebrities are...
Advantages of Playing at Real Money Online Casinos in Australia
Australian players are progressively attracted to the exhilaration of online casinos. These platforms present a multitude of benefits, spanning a diverse array of games,...
Reasons to choose a casino that’s not on Gamstop
While many players may find that Gamstop casinos (which are all sites licenced in the UK) help them limit their gambling, others who wish...
Main rules in online poker: best-trusted sites to play poker in the UK
The rules of UK Pokerstars or any other form of poker are usually simple, but it is important to master them in order to...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
Hairdressers and beauty salons only contribute ‘up to 0.05%’ in the rate of COVID transmission
The lockdown regulations have brought the salon industry to its knees. Salons were some of the last businesses allowed to return, and when they...
Delta 8 Gummies: What Made It So Popular
Delta 8 THC is psychoactive. However, it also offers advantages for anxiety, pain, and sleep. It's among the reasons why people are shifting to...
Is protein bars healthy for you and should you eat them every day
Are you addicted to protein bars? Well, I have one every day. That is also the case with many other people. But is it...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
How is the business world of sports adapting post-COVID-19?
We all know about the impacts that COVID-19 had on sports. Events were cancelled, when they came back stadiums were empty, many athletes could...
Digitization of Sports Coaching Services As A Response To The Pandemic
The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...
A Simple Guide To Improving Your Financial Situation
With more and more Americans living longer, it only makes sense that we have more savings to help us in old age. However, research...
Guide to help you choose a guitar pick
As you know that a guitar pick is an unsung hero in the guitar world. It is like a character in a movie who...
Receive cash advance online and get rid of your financial troubles
Due to the any kind of unpredictable circumstances it may turn out that you require a cash advance online and while going to the...
Leasing Used Electric Cars
Electric vehicles (EVs) are becoming increasingly popular in the UK, driven by growing environmental consciousness among the population and the financial benefits they offer,...
How will the future of cars change the way you get around
The advancements in automotive technology in recent years have changed the game in terms of driving cars. From self-driving vehicles to innovative dashboard technologies...
Best Insurance Coverage to Get for You and Your Family
Things could happen that are out of your control. However, you can prepare so that the effects wouldn't be too hard on you and...
Power Planer: Safe And Easy
Power tools have come into people`s lives many years ago, and they still occupy one of the most important places in every household. Today,...
What Are Rigid Inclusions and How Do They Work?
If you’ve ever tried to build legos, create a house of cards, or stack blocks on a carpet, you know that it’s very difficult...
Abdullatif Al Shelash Explains Saudi’s Push To Increase Homeownership
Sheikh Abdullatif Al Shelash says homeownership in the Kingdom of Saudi Arabia is more popular than ever and Saudi Home Loans where he sits...
Effective and Cost-Saving Tips When Planning a Holiday Within the UK
The pandemic harmed the travel industry during those miserable times, but the conditions are improving now. In May 2022, foreign tourists made 2.7 million...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
UK citizens have started to leave the country after Brexit
UK citizens are beginning to leave the country after Brexit in search of new business opportunities in Spain.
Freepik image
Many British citizens are considering starting...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
5 Ways technology has drastically improved the way we do business today
Technology is always rapidly evolving and expanding, providing new opportunities and innovative solutions to some of today's most pressing matters. Understanding some of the...
Key technologies shaping the energy sector
The energy sector is constantly changing due to the amazing advances in technology. Energy tech has transformed the industry in recent years. It is...
7 ways to prevent most common data breaches
Cybersecurity is a big contest all over the globe. However, the type of challenges inflicted by hackers is major as shown in MySQL backup...
3 Reasons to Implement VPNs in Your Business
As an ambitious entrepreneur looking to drive success for your enterprise, you have considerable options available to you nowadays, and this is largely due...
The Legalities of Collecting Personal Data for Webmasters
To protect your business from legal repercussions, it’s essential to comply with the local laws and regulations regarding collecting personal data if you’re a...
Cryptocurrencies will affect the financial future
Ongoing interest in cryptocurrency has
led to much excitement and concern in some quarters. With the UK not yet
regulating bitcoin or any other digital currency...
What is News Spy?
News Spy site is an automated trading software that trades Bitcoin and other cryptocurrencies and it makes it simpler for people to invest in...
4 Things to keep in mind before investing in Bitcoin
Is now a good time to
invest in Bitcoin? The answer is, it’s as good as any. At the moment, bitcoin
is on a strong
bearish trend,...
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
Genuine photography in a technological age
In a world of constantly developing technology with new devices and applications coming onto the market every day, it’s easy to forget about the...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
How to Make Your Online Presence More Mobile-Friendly
Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...