Edition 13 Business Case Studies eBook 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
SWOT analysis in action
In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....
The importance of cause related marketing
This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...
Meeting business needs through workforce planning
Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...
Investing in people and in brands
In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
A Beginner’s Guide to Inventory Management
Are you tired of running out of stock at the worst possible time? Or struggling to keep track of what you have in your...
Developing a stronger customer focus
Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...
Using supplier relationships to serve customers better
To compete in today’s modern retail environment, an organisation depends more than ever on its ability to develop business opportunities as and when they...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
The future is branded
The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...
Building a competitive advantage
A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Values into vision
In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...
Communication strategies to engage a variety of stakeholders
Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...
Health and safety in the workplace
Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...
Our business theory pages cover all the topics you need to know in business.
How businesses are affected by competition
Some markets are highly competitive, while others are a lot less so.
A good example of a competitive market in which there are many buyers...
Marketing model
When looking at the marketing model people often get confused between the marketing of a product and the selling of a product. Marketing is...
Monopolies mergers and restrictive practices
Some firms use anti-competitive practices in order to improve their own position in the market at the expense of rivals. The net result is...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Manchester City using two way radios for safety and success
After moving to the City of Manchester Stadium in 2003 and huge investment by new owners in 2008, Manchester City have seemed unstoppable.
. With...
How to Optimize Your Daily Business Operations for Efficiency
Today in the world you can come across a plethora of companies that have more than 10 000 employees. Does this sound too much?...
Features of CNC manufacturing
CNC manufacturing is a technology that has been in the manufacturing industry for a while now. Many manufacturing companies love the effect of CNC...
How Raffaele Riva is Taking the World of Business By Storm
While it is absolutely true that Raffaele Riva is internationally recognized and highly successful financial expert, simply limiting him to this title is almost...
Avoid these mistakes when starting a business
It feels so much better being your own boss but starting a business is never that easy. There are a lot of things to...
Doing business in Denmark advice for entrepreneurs
So, after analyzing potential opportunities, you have decided that Denmark could have many things in store for you, from an entrepreneurial point of view....
Trailblazing failures of the dot com bubble
In economics, a “bubble” describes a period of rapid growth, which is followed by a dramatic period of loss. And in the late 1990s,...
Best ways to Dispose of your wastes
Waste disposal is the process of collecting, removing and recycling waste. Waste appears in various solid or liquid forms and can spread very quickly...
Protecting Business Assets the Right Way
Are your company's assets protected? There's a lot more to that concept than making sure warehouses and office are locked up at night. It's...
Common business borrowing mistakes
With very
few exceptions, every business borrows money at some point in its existence.
Even if you were fortunate enough to start your business with a...
Is trading binary options the right choice for you?
You thought about starting to trade binary options, but you aren’t sure if it's a suitable method for you. Since there are so many...
What you need to become a successful Forex trader with Forex Trader’s guide
Did you know that you don’t have to be the one struggling to make a correct trade in forex? Yes, you read that right,...
Six Ways To Mix Up Your Working From Home Routine
Today, more individuals than ever are working from home. Because that switch has happened so quickly for so many, it's easy to completely immerse...
The standard selection questionnaire explained
The standard selection questionnaire (SSQ), announced late last year, is coming into force to replace the old pre-qualification questionnaire (PQQ) with the intention of...
How to Improve The Workers’ Compensation Claim Process
Workers' compensation is a system that provides benefits to workers who are injured or who contract an illness at work. The program is usually...
4 Smart Ways of Increasing Revenue Through Customer Retention
Image Source: Headway
Running a successful, profit-generating company can be tough. Not only do your operations and processes need to be efficiently streamlined to keep...
SEO for videos: tricks to position a video on Google
In this post we will see how to ensure that our videos are positioned on Google, that is, that they appear as an organic...
Mastering the Art of Digital Marketing: Tips and Tricks for Success
In today's business landscape, digital marketing has become an essential tool for companies to reach and engage with their target audience. With the rise...
Why is essay writing important for students?
Essay writing is an integral part of the educational process. Though many students don’t like it as it takes way to much time and...
Spanish language immersion in Quito
A family of 4 from the United States travels to Quito in Ecuador in the summer to spend a month learning Spanish and exploring...
Keys to success in the development of the education system
The education system is of the utmost importance as this is how we shape the minds of tomorrow and, consequently, the entire world. The...
Starting An Online Casino in Canada – How Much Money Do You Need?
Image source: Pixabay
Finding something fun to do online has been one of the most important missions for people worldwide. The Internet offers so many...
The different types of gamification at Finnish online casinos
In Finland, betting has always been an
immensely popular pastime. But if you take the time to compare, you’ll see that
Finnish players today have become...
Why Are Casino Games So Entertaining?
What history hasn’t witnessed yet is the declining interest in casino-type gaming. But what keeps the players coming back for more? Well, it is...
How to choose your gaming monitor? What you need to know? (guide)
When you want to buy your favorite gaming laptop, it becomes very confusing for you as to which is the best laptop for? In...
Some Minecraft Tips You Want To Know As A Beginner
Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
What are legal highs and their harms and benefits
Legal highs are a new psychoactive drug. It contains a lot of ingredients that are perfect for relaxing. A person who consumes will get...
Top-10 Hospitals in Germany
Clinics in Germany are annually ranked the best in the world for many reasons. The latest advances in medicine are implemented in the clinical...
How To Properly Clean Your Eyes
Eyes are a passage to one's soul. Eyes are considered to be delicate and fragile parts of the human body, which need special care...
Sparkle and Shine with The Secret to Radiant Wedding Dresses Revealed
The one thing that grabs the utmost attention in a wedding destination is the wedding dresses of the bride and groom. The radiant wedding...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
Investing for your future what luxury items to invest in for a nice payday in the future
Investing, investing, investing. You may hear this over and over again throughout your daily life. In ads, on TV, on the internet, wherever you...
7 Reasons why short term loans make a great financing option
If you run a business, you will probably know how critical funds are. You may need money for various activities, from buying more inventory...
Genuine Ostrich Wallets: Hot or Not?
Every person who values practicality needs a wallet. Not just a wallet, but a durable accessory made of genuine leather. Why leather? Because it...
Top Tips for Buying a New Car for Your Fleet
Considering investing in a company car for your business? Or perhaps you're thinking about upgrading your current fleet? A company car can make a...
How a Truck Finance Broker Can Help Secure a Truck Loan and How to Position Business for Quick Approval
A finance broker isn’t a bank but they have access to potentially dozens of lenders, all in one place. That means they work for...
What do I need to rent a car in Dubai?
Dubai is one of the most popular cities in the world. Located in the United Arabs Emirates in the far way Middle East, Dubai...
7 helpful tips for homeowners with mortgage issues
When money is flowing freely and your life is looking prosperous, you may think of nothing taking out a mortgage. Unfortunately, times can change...
The Reasons Why Emergency Window Repair Is Important For Your Home
No one can anticipate what they would do if they find themselves in a situation where window glass is broken. A feeling of insecurity...
Top places to live in North London
The North London part is one of the most interesting parts of Britain’s capital. Located with a view on Thames River, the northern part...
5 business travel tips for frequent corporate travellers
What a
nice thought to have, traveling professionally and frequently, getting to see
what other businesses provide at lunch or the types of hot drinks they...
New Infographic Unveils the Popularity of London’s Underground Stations and its Key to Movie Stardom
The UK underground is quite a setting you want in your movie production. It makes for great viewing and screen excitement when fans see...
What you need to know about the life in the UK test
Are you thinking about making the move to the UK? Maybe you have a huge job opportunity there. Maybe you are considering a school...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
Top 3 reasons – Why should every business opt for VOIP technology now in the COVID-19
We’ll demonstrate in-depth analysis on how switching your business communication system to VoIP telephony or Internet telephony can improve your business during the COVID-19...
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Challenges Of Big Data Integration For Companies
Big data integration relates to extensive, complex databases where conventional applications for data operations aren’t enough. The integration of large amounts of data is...
Are eSignatures Safe And Secure? 5 Precautions To Take
eSignatures commonly written as e-signatures are signatures that come in electronic form. Just like the wet or handwritten signature, an e-signature can be used...
Australian MP demands white paper to investigate business risks of AI
The rise of Artificial Intelligence (AI) is a topic that attracts plenty of discussions and more than a little controversy. Naturally, our views are...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
Buy Bitcoin With a Credit Card
Back in the day, gold and paper bills were traded to pay for services, but as the barter system’s inconsistency started rising, fiat money...
5 most popular Cryptocurrencies in 2019
Did you know that there are literally
thousands of cryptocurrencies out there right now? Not all of them are worth
paying attention to however, and a...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series
Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...
How to use PWA in Magento 2
Over the past few years, progressive web applications have been in the public eye and are slowly gaining popularity. PWA technology is actively supported...
How To Make Your Website Work For You: 6 Expert-Approved Tips
People used to hand out business cards to help them get known and recognized. Nowadays, things are different. All you have to do is...